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A logo is a very important asset to any brand, but what sometimes really makes it stand out is a friendly mascot. Some of them are with the companies from the very initiation of the business and some come along over the years, creating that special touch in branding. The mascots change over the years, anything from slight touch-ups to completely successful revamps or occasionally spurring a ‘why tho’ reaction.

Bored Panda selected a few mascots from popular companies to compare the now-and-then looks of these now-iconic symbols. Some of them might take you down memory lane and a few new ones might make you look twice. Share in the comments whether you think the older or newer versions are better!

The mascots make their respective brands really easily recognizable and become a part of the product or service itself. The responsibilities that land on designers’ laps can be immense as, at the point of refreshing the recognizable icon and giving it a facelift, they can be facing quite a vast audience that sets the bar high. The expectations vs reality do not always balance out, but when the result exceeds it all, it can definitely be rewarding.

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    #2

    Ronald Mcdonald

    Ronald Mcdonald

    McDonald's Report

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    Loki’s Lil Butter Knife
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    IT has got absolutely nothing on the cursed Ronald McDonald. I feel like the older mascot would lurk in the "ball pit" and lure unsuspecting children with soggy nuggets and lead them to their untimely doom.

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    #10

    The Burger King

    The Burger King

    Burger King Report

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    NoodleBear
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don’t understand the reason for a plastic face when you could just hire an actor

    glowworm2
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The current one is terrifying. The cartoon one is adorable.

    AndersM
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I find him scary. Looks like he's going to have you impaled

    CincyReds
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I love the old one so much! I just hate the new one, it give me the creeps

    Batwench
    Community Member
    Premium
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    We don’t have the King in the UK. Thankfully, he is truly creepy.

    Susanna Scott
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The old one is cute the new one is the stuff nightmares of made of

    backatya
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    old one is less creepy looking than a ceramic head. What was wrong with just getting a guy with a beard looking like the mask?

    Alison Kilpe-Smith
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The Burger King's plastic head has always given me the creeps..... big time creeps....

    LesAnimaux
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The old one reminds me of the King of Hearts in the original Alice in Wonderland

    Be Potato
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's like a kid with a dream of having a burger joint grew up or something XD

    pinkytoes
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I remember the old one from when I was a kid. they had these cheap plastic handpuppet mittens of him

    Ms.GB
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    So we went the opposite with this one...cute to creepy

    Suzan Bertrand
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The man in the Iron Mask's got nothin' on this Plastic-Puss.

    JamezyJamez
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    The reflection on the plastic beard makes it look like he's drooling.

    DogMom
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Is it weird that I’ve always found the new one kinda sexy?

    C. Mayo
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Burger King believes in viral advertising... bizarre = buzzworthy. Remember The Subservient Chicken?

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    #16

    Rich Uncle Pennybags

    Rich Uncle Pennybags

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    #20

    Cornelius Rooster

    Cornelius Rooster

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    Avery S Alberico
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    their slogan was "breakfast is the most important meal of the day" so it isn't true, only marketing

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