I LOVE that they encourage us to "be yourself" in a world that constantly encourages us to be someone else.

Never heard of Boohoo. Maybe because I don't wear booty rompers. I know I'm sheltered, but where on earth would you wear an outfit like that to?

I don't have trouble with seeing stretch marks, but I could do without seeing all the a*s flossing.

We should just stop calling them "stretch marks" - this implies a fault/flaw. they are growth marks. I had these by age 16 from a sudden puberty spurt.They are mainly confined to us women either by weight gain/loss or pregnancy (creating new life) - we should wear them with pride

Everybody is way too hung up on what they see on TV and magazines. C'mon people. You know those things don't represent reality. Get with it.

When it's photoshopped out- first girl with yellow suit- there is a werd gap there and it looks strange.

I can never understand this need for "perfection". I have always found imperfections to be very sexy.

So, wait--these models are looking "normal". Does that mean it's ok to be normal?!

This is the kind of movement our society needs! Tbh I didn’t even notice their stretch marks until it was pointed out. The models are beautiful, stretch marks and all

When I was in Middle School I started throwing up all my meals. By the time I was in 10/11th grade I weighed "91lbs". I'm 5'6" and even with the weight loss I still had a DD chest. I was brought up during the "Super Model" time where everyone wanted to be them. I worked out relentlessly & even passed out a few times from dehydration. All I ate was peanuts and raisins or a bowl of lettuce. I am now paying for that. At 32 I've been diagnosed w/osteoporosis. Wouldn't it be amazing if people loved you for who you are and not what you look like.

i think it's great, i hate seeing models or women close to my age if there are any with no wrinkle, stretch marks, scars, etc. congraats to companies who are not air brushing and going the natural way the way they should!

Everyone, just to clarify, I don’t think these women’s bodies are ugly

Should we even care if the models are beautiful or flawed or both. Aren't we supposed to be noticing which booty romper we want to purchase? ;) The reality of it all is sad when I think about it though. Are we buying the product or the model? But YES! It's about time that all the photoshopping comes to an end. It really can distort women's, especially young girl's, minds. And I think it creates very unrealistic expectations for men as well; for themselves and for the women they seek. What in the heck is the point of drastically changing how one looks anyway? Hopefully more companies catch on!!! :)

Well done, Boohoo, you got some nice attention. Let's see whether you keep up with it or silently start ze shoppin' again.

Still unable to refund people properly tho :/ -_-

I didn't even realise young models like this would have stretch marks. I thought they came from rapid weight gain, like pregnancy. I'm almost 50, a mum and have no stretch marks (got lucky there, but plenty of other faults) so I've learned something today.

Are these models perfect? No. Are these models beautiful? Hell yeah. If you are proud of yourself, you don't need the opinion of others. Be who you want to be, be happy if others choose to be different.

I have stretchmarks everywhere, broad as a finger, but not on my buttcheeks. Strange. Or I havent seen them before. I'm gonna look. Right now. Sure gonna find someth...

And I get downvotes for stating a truth?

That's great! I love this as an owner of some stretch marks and other imperfections on thighs. I don't like mine imperfections but i tolerate them as they are just nature! We should all know that this is just life and nothing to be ashamed of, ofc you can still not like yours imperfections and fight them but never shame anyone for theirs imperfections!

@Monika Technically yes, according to a subjective definition. And is the “99%” thing based off an actual statistic? And how can you just say that I’m close minded because of a bit of mild criticism?

This is nonsense, to be polite. To insinuate that a size zero 5’11” model with a perfect jawline, lips and breasts is “imperfect” for having stretch marks is total BS. These companies are liars and are SO uncomfortable at the idea of imperfection that they market “99.999999999% perfection” as imperfect and therefore we should all relate. If they were honest there would be other body types, other levels of facial attractiveness, other lip and eye shapes, other butt shapes, other flaws. Stretch marks on a perfect body are not “flaws.”

Yeah, I feel sorry for these models. I'm sure those ugly stretch marks cramp their social life.

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“Natural” isn’t a synonym for “beautiful”, but I’m glad these women are happy

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Gross