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Boohoo Posts Image Without Photoshopping Model’s “Imperfections” Out And The Internet Is Saying FINALLY

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If you have ever flipped through a magazine, watched a commercial, or passed an ad poster in the subway you might have felt a pang of envy. The envy that comes from seeing gorgeous photo models and celebrities with ultra-smooth skin and beautiful bodies. Well, Bored Panda is here to tell you not to fall into the unrealistic beauty standards’ wormhole that is the ad world.

Don’t feel too bad if you have been trapped by these advertising companies. They receive an enormous amount of help from their best friend, Photoshop, which eliminates acne, lines, and fat creating that perfect body image. Well, the fashion company Boohoo decided they would break from the old advertising model and are getting praised across the internet for their ad campaign choice. The brand posted pictures of models proudly baring showing their natural beauty, including stretch marks, with no photoshop tricks in sight. While they are not the first company to introduce a ‘real women’ style campaign targeting inclusivity, people enthusiastically shared their appreciation through re-posts and positive comments. Scroll down below to see the Boohoo models in all of their un-photoshopped glory!

A post by a Facebook user has gone viral, drawing attention to the brand Boohoo

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo decided not to edit out the models natural stretch marks

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Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

You can still find pictures of the same model with her ‘imperfections’ photoshopped out

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

But it looks like Boohoo is sticking with the natural look, showing off marks on other models as well

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

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Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

ADVERTISEMENT

Several other companies have already taken this path for their ad campaigns

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

CVS announced that they will no longer photoshop their beauty ads last year

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

People are excited about Boohoo joining the natural beauty wave

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

ADVERTISEMENT

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

Boohoo Posts Image Without Photoshopping Model's "Imperfections" Out And The Internet Is Saying FINALLY

477Kviews

Dominykas Niaura

This lazy panda forgot to write something about itself.

This lazy panda forgot to write something about itself.

What do you think ?

Wanda Queen 6 years ago

1. This is wonderful 2. Am I just getting old.....or are others out there wondering who'd want to wear a jumper they have to pick out of their crack all damn day? 3. Get off my lawn!

50points

LOttawa 6 years ago

1: yes it is 2: no you are not (I don't what that up my behind either) 3: you get off MY lawn you pesky little kid (oh God... Please send help I think im possessed by an old man)

10points

Load More Replies...

mbergen 6 years ago

Spilt my coffee when I read #3, still laughing :-)

3points

LOttawa 6 years ago

*Got up from my rocking, grabbed my broom, waving arms frantically*

1point

Meyer Weinstock 6 years ago

oooh, gotta look again...didn't see that... (0.0)

0points

Lucida 6 years ago

I wear panties that are made to be in my crack and are therefor comftable when they are in my crack, because the panties that are not made to be in your crack always end up there anyways and beacuse they are not supposed to be in your crack they are very uncomftable.

-1point

Yvonne Bernal 6 years ago

I LOVE that they encourage us to "be yourself" in a world that constantly encourages us to be someone else.

43points

Juana 6 years ago

Yvonne is back! I always love your comments. Good to see you.

19points

Load More Replies...

Hayley Lightcap 6 years ago

Well that's just the problem, they keep telling us to be ourselves but they push it in front of a photoshopped picture. There is still more photoshop than natural in media so it feels more like be yourself unless you have the option to be someone else then do that.

2points

Ellisa 6 years ago

Indeed - it's good to not be pushing these unrealistic (made by photoshop) versions of ourselves; for so many years we are fed the lie that women don't have stretch marks, don't have moles and freckles, cellulite, etc. And of course they are going to show gorgeous women (re: another commenter) - thats' how they sell their products to women and the men who buy for women.

1point

Meowton Mewsk 6 years ago

This comment is hidden. Click here to view.

Nadine 6 years ago

When we stop calling stretch marks "FLAWS", then we will be getting somewhere. They are just normal. Glad to see this though.

14points

Echo 6 years ago

I don't even notice the ones I have. Them being on a woman don't detract from da butt. :)

3points

Load More Replies...

Juana 6 years ago

Never heard of Boohoo. Maybe because I don't wear booty rompers. I know I'm sheltered, but where on earth would you wear an outfit like that to?

12points

Deneille Smith 6 years ago

The last butt pic IS EDITED !! Look at the left side of the but cheek there is clearly a image alteration there !!!!!!!!!!!!!!!!!

10points

Echo 6 years ago

If I must go look at the butt pics some more. "Butt" only because you are forcing me too!

2points

Load More Replies...

Andrea Koelling 6 years ago

I don't have trouble with seeing stretch marks, but I could do without seeing all the a*s flossing.

7points

Michael Lockard 6 years ago

They are ALL gorgeous

7points

Meowton Mewsk 6 years ago

Exactly. Which is why companies need to stop pretending that these women are flawed or average. They are all supermodel level gorgeous.

4points

Load More Replies...

diane a 6 years ago

We should just stop calling them "stretch marks" - this implies a fault/flaw. they are growth marks. I had these by age 16 from a sudden puberty spurt.They are mainly confined to us women either by weight gain/loss or pregnancy (creating new life) - we should wear them with pride

4points

Jetches 6 years ago

I honestly think the term has a neutral meaning

2points

Load More Replies...

Dodo 1 year ago

It's... from when your body 'stretches' during puberty. Yes, you can get them from weight gain, but the women in these photos don't look like they have much excess weight and they still have them - because they've been through puberty and gained height.

0points

Yukobuz 6 years ago

Same difference

0points

Greg T 6 years ago

Ya, so about that last butt pic... The left side has been edited by a 4 year old using MS Paint. Pretty much ruins their "Look at us we don't edit" pedestal they are on. Now that their credibility is shot, some of these look like they have actually been enhanced to highlight the marks, unless we are supposed to believe that these very young girls all have perfect complexion, skin and makeup, yet all have these bright stretch marks all about the same place, and no flaws anywhere else....

4points

Bear Trapp 6 years ago

Everybody is way too hung up on what they see on TV and magazines. C'mon people. You know those things don't represent reality. Get with it.

4points

noitall man 6 years ago

whatever, these women are still not realistic. they are all beautiful and young. Why not take pics of a 48 year old who has a few lbs on her???

3points

Meyer Weinstock 6 years ago

oooh, where is she? -from a 49 y/o man

0points

Load More Replies...

Monika Rhodes 6 years ago

When it's photoshopped out- first girl with yellow suit- there is a werd gap there and it looks strange.

3points

Full Name 6 years ago

"Well Bored Panda is here to tell you not to fall into the unrealistic wormhole that is the ad world."---at least this time you are honest about it. This site is turning more and more into a social justice site. Not saying there's anything wrong with this article in the least, I'm just saying this site does have an agenda and it's nice they finally admit it because the social articles are very slanted in a particular direction.

3points

birdhouse 6 years ago

I can never understand this need for "perfection". I have always found imperfections to be very sexy.

3points

Full Name 6 years ago

Forget imperfections, all the time they edit out freckles. Look at old Lindsay Lohan pics, soon as she hit legal age they started giving her porcelain skin which made her look generic and boring.

1point

Load More Replies...

Mer 6 years ago

Stretch marks = tiger stripes. Roar!

2points

Blue Cicada 6 years ago

So, wait--these models are looking "normal". Does that mean it's ok to be normal?!

2points

Meyer Weinstock 6 years ago

but, what is normal?

0points

Load More Replies...

Robin Goodfell 6 years ago

For the record, all of these closes look like they could give me a wedgie!

2points

희별 송 6 years ago

This is the kind of movement our society needs! Tbh I didn’t even notice their stretch marks until it was pointed out. The models are beautiful, stretch marks and all

2points

Krystine Patterson 6 years ago

I thought you couldn't actually be a model if you had stretch marks aka flaws? I've seen documentaries about agency's that rejected gorgeous young women who may've been the right height yet who were considered too flawed. Eg, boobs to big, stretch marks or wobbly thigh bits, even though they were a size 6 or 8...

1point

JD Higginson 6 years ago

When I was in Middle School I started throwing up all my meals. By the time I was in 10/11th grade I weighed "91lbs". I'm 5'6" and even with the weight loss I still had a DD chest. I was brought up during the "Super Model" time where everyone wanted to be them. I worked out relentlessly & even passed out a few times from dehydration. All I ate was peanuts and raisins or a bowl of lettuce. I am now paying for that. At 32 I've been diagnosed w/osteoporosis. Wouldn't it be amazing if people loved you for who you are and not what you look like.

1point

Veronica Niechajczyk 6 years ago

My biggest question is, is why do so many of these thin chicks all have stretch marks? I only got mine when I gained a bunch of weight.

1point

Renee Aitken 6 years ago

i think it's great, i hate seeing models or women close to my age if there are any with no wrinkle, stretch marks, scars, etc. congraats to companies who are not air brushing and going the natural way the way they should!

1point

VINCENT NATELLI 6 years ago

Those STRETCH MARKS look awful good to me.

1point

Jetches 6 years ago

Everyone, just to clarify, I don’t think these women’s bodies are ugly

1point

varwenea 6 years ago

It's probably strange to say but even the stretch marks look unnatural, like they are added to emphasize the message. Regardless, it's fundamentally the right direction.

1point

Emy Loves 6 years ago

Should we even care if the models are beautiful or flawed or both. Aren't we supposed to be noticing which booty romper we want to purchase? ;) The reality of it all is sad when I think about it though. Are we buying the product or the model? But YES! It's about time that all the photoshopping comes to an end. It really can distort women's, especially young girl's, minds. And I think it creates very unrealistic expectations for men as well; for themselves and for the women they seek. What in the heck is the point of drastically changing how one looks anyway? Hopefully more companies catch on!!! :)

1point

Meyer Weinstock 6 years ago

Stretch marks? Where? Guess I gotta look again... (0.0)

0points

Hugo Raible 6 years ago

Well done, Boohoo, you got some nice attention. Let's see whether you keep up with it or silently start ze shoppin' again.

0points

Tereza Burońová 6 years ago

still unable to refund people properly tho :/ -_-

0points

Tereza Burońová 6 years ago

Still unable to refund people properly tho :/ -_-

0points

Stacy Lampron 6 years ago

These photos are altered. To ADD the stretch marks. None of these photos show actual stretch marks. Real marks don't happen in the direction or shape of these and they certainly don't happen on these women. This is BS.

0points

Stacy Lampron 6 years ago

If you are going to be real, be real. Don't show a size 00 with stretch marks. Show me a 14 with stretch marks on the front of her belly. Or the front of her thighs. That's real.

0points

Load More Replies...

RaroaRaroa 6 years ago

I didn't even realise young models like this would have stretch marks. I thought they came from rapid weight gain, like pregnancy. I'm almost 50, a mum and have no stretch marks (got lucky there, but plenty of other faults) so I've learned something today.

0points

Edwin Lesperance 6 years ago

AWESOME! No more FAKE 'perfection.'

0points

Jarno Flinkers 6 years ago

Are these models perfect? No. Are these models beautiful? Hell yeah. If you are proud of yourself, you don't need the opinion of others. Be who you want to be, be happy if others choose to be different.

0points

Chris Sprucefield 6 years ago

Finally a brand that gets it, and just puts it up as it really is. I'm tired of the fake reality of today....

0points

marie elle 6 years ago

I have stretchmarks everywhere, broad as a finger, but not on my buttcheeks. Strange. Or I havent seen them before. I'm gonna look. Right now. Sure gonna find someth...

0points

jovas rifa 6 years ago

Im not ashamed of my scars or strechmarks, those are my battle reminders of my choises

0points

Jetches 6 years ago

And I get downvotes for stating a truth?

0points

Jetches 6 years ago

@Ttamtocks you could AT LEAST preface your rude comment by saying “I THINK”

0points

Aleksandra 6 years ago

That's great! I love this as an owner of some stretch marks and other imperfections on thighs. I don't like mine imperfections but i tolerate them as they are just nature! We should all know that this is just life and nothing to be ashamed of, ofc you can still not like yours imperfections and fight them but never shame anyone for theirs imperfections!

0points

Nyree Huh 6 years ago

I never had a problem with my stretch marks, but it's still nice seeing that im normal and everyone has them

0points

Jetches 6 years ago

@Monika Technically yes, according to a subjective definition. And is the “99%” thing based off an actual statistic? And how can you just say that I’m close minded because of a bit of mild criticism?

-1point

Elina Kuusisto 6 years ago

I love this!! Keep it up please!!

-1point

Meowton Mewsk 6 years ago

This is nonsense, to be polite. To insinuate that a size zero 5’11” model with a perfect jawline, lips and breasts is “imperfect” for having stretch marks is total BS. These companies are liars and are SO uncomfortable at the idea of imperfection that they market “99.999999999% perfection” as imperfect and therefore we should all relate. If they were honest there would be other body types, other levels of facial attractiveness, other lip and eye shapes, other butt shapes, other flaws. Stretch marks on a perfect body are not “flaws.”

-1point

Morgan 6 years ago

They are a company who want to sell their clothes. They are hardly going to chose a model who is ordinary looking and lumpy bummed. Get some reality yourself. It is all about the look. People are not going to buy clothes if they don't show them looking fabulous.

1point

Load More Replies...

Master Markus 6 years ago

I really like this, as it's common for people to become very self-conscious of things that you don't see other people show, like stretch marks or birthmarks, but seeing that people who are considered beautiful also have these things allows one to see themselves as "normal" rather than ugly.

-1point

Kenny Kulbiski 6 years ago

Yeah, I feel sorry for these models. I'm sure those ugly stretch marks cramp their social life.

-2points

Agnes 6 years ago

Honestly these stretch marks look fake af

-3points

Kiahna 6 years ago

Not all stretch marks are the same. There isn't a certain way that stretch marks have to be. They're all real.

0points

Load More Replies...

Jetches 6 years ago

This comment is hidden. Click here to view.

Monika Rhodes 6 years ago

More women would be happier is magazines etc wouldn't be showing down their throats the idea that photoshop is better than being yourself.

1point

Load More Replies...

Captain Planet 6 years ago

This comment is hidden. Click here to view.

Pamela24 6 years ago

Hopefully not. All these positive reactions from people make a great advertisement for them, I really hope that that will send a message to the management to keep doing this.

3points

Load More Replies...

Ttam Ttocs 6 years ago

This comment is hidden. Click here to view.

Wanda Queen 6 years ago

1. This is wonderful 2. Am I just getting old.....or are others out there wondering who'd want to wear a jumper they have to pick out of their crack all damn day? 3. Get off my lawn!

50points

LOttawa 6 years ago

1: yes it is 2: no you are not (I don't what that up my behind either) 3: you get off MY lawn you pesky little kid (oh God... Please send help I think im possessed by an old man)

10points

Load More Replies...

mbergen 6 years ago

Spilt my coffee when I read #3, still laughing :-)

3points

LOttawa 6 years ago

*Got up from my rocking, grabbed my broom, waving arms frantically*

1point

Meyer Weinstock 6 years ago

oooh, gotta look again...didn't see that... (0.0)

0points

Lucida 6 years ago

I wear panties that are made to be in my crack and are therefor comftable when they are in my crack, because the panties that are not made to be in your crack always end up there anyways and beacuse they are not supposed to be in your crack they are very uncomftable.

-1point

Yvonne Bernal 6 years ago

I LOVE that they encourage us to "be yourself" in a world that constantly encourages us to be someone else.

43points

Juana 6 years ago

Yvonne is back! I always love your comments. Good to see you.

19points

Load More Replies...

Hayley Lightcap 6 years ago

Well that's just the problem, they keep telling us to be ourselves but they push it in front of a photoshopped picture. There is still more photoshop than natural in media so it feels more like be yourself unless you have the option to be someone else then do that.

2points

Ellisa 6 years ago

Indeed - it's good to not be pushing these unrealistic (made by photoshop) versions of ourselves; for so many years we are fed the lie that women don't have stretch marks, don't have moles and freckles, cellulite, etc. And of course they are going to show gorgeous women (re: another commenter) - thats' how they sell their products to women and the men who buy for women.

1point

Meowton Mewsk 6 years ago

This comment is hidden. Click here to view.

Nadine 6 years ago

When we stop calling stretch marks "FLAWS", then we will be getting somewhere. They are just normal. Glad to see this though.

14points

Echo 6 years ago

I don't even notice the ones I have. Them being on a woman don't detract from da butt. :)

3points

Load More Replies...

Juana 6 years ago

Never heard of Boohoo. Maybe because I don't wear booty rompers. I know I'm sheltered, but where on earth would you wear an outfit like that to?

12points

Deneille Smith 6 years ago

The last butt pic IS EDITED !! Look at the left side of the but cheek there is clearly a image alteration there !!!!!!!!!!!!!!!!!

10points

Echo 6 years ago

If I must go look at the butt pics some more. "Butt" only because you are forcing me too!

2points

Load More Replies...

Andrea Koelling 6 years ago

I don't have trouble with seeing stretch marks, but I could do without seeing all the a*s flossing.

7points

Michael Lockard 6 years ago

They are ALL gorgeous

7points

Meowton Mewsk 6 years ago

Exactly. Which is why companies need to stop pretending that these women are flawed or average. They are all supermodel level gorgeous.

4points

Load More Replies...

diane a 6 years ago

We should just stop calling them "stretch marks" - this implies a fault/flaw. they are growth marks. I had these by age 16 from a sudden puberty spurt.They are mainly confined to us women either by weight gain/loss or pregnancy (creating new life) - we should wear them with pride

4points

Jetches 6 years ago

I honestly think the term has a neutral meaning

2points

Load More Replies...

Dodo 1 year ago

It's... from when your body 'stretches' during puberty. Yes, you can get them from weight gain, but the women in these photos don't look like they have much excess weight and they still have them - because they've been through puberty and gained height.

0points

Yukobuz 6 years ago

Same difference

0points

Greg T 6 years ago

Ya, so about that last butt pic... The left side has been edited by a 4 year old using MS Paint. Pretty much ruins their "Look at us we don't edit" pedestal they are on. Now that their credibility is shot, some of these look like they have actually been enhanced to highlight the marks, unless we are supposed to believe that these very young girls all have perfect complexion, skin and makeup, yet all have these bright stretch marks all about the same place, and no flaws anywhere else....

4points

Bear Trapp 6 years ago

Everybody is way too hung up on what they see on TV and magazines. C'mon people. You know those things don't represent reality. Get with it.

4points

noitall man 6 years ago

whatever, these women are still not realistic. they are all beautiful and young. Why not take pics of a 48 year old who has a few lbs on her???

3points

Meyer Weinstock 6 years ago

oooh, where is she? -from a 49 y/o man

0points

Load More Replies...

Monika Rhodes 6 years ago

When it's photoshopped out- first girl with yellow suit- there is a werd gap there and it looks strange.

3points

Full Name 6 years ago

"Well Bored Panda is here to tell you not to fall into the unrealistic wormhole that is the ad world."---at least this time you are honest about it. This site is turning more and more into a social justice site. Not saying there's anything wrong with this article in the least, I'm just saying this site does have an agenda and it's nice they finally admit it because the social articles are very slanted in a particular direction.

3points

birdhouse 6 years ago

I can never understand this need for "perfection". I have always found imperfections to be very sexy.

3points

Full Name 6 years ago

Forget imperfections, all the time they edit out freckles. Look at old Lindsay Lohan pics, soon as she hit legal age they started giving her porcelain skin which made her look generic and boring.

1point

Load More Replies...

Mer 6 years ago

Stretch marks = tiger stripes. Roar!

2points

Blue Cicada 6 years ago

So, wait--these models are looking "normal". Does that mean it's ok to be normal?!

2points

Meyer Weinstock 6 years ago

but, what is normal?

0points

Load More Replies...

Robin Goodfell 6 years ago

For the record, all of these closes look like they could give me a wedgie!

2points

희별 송 6 years ago

This is the kind of movement our society needs! Tbh I didn’t even notice their stretch marks until it was pointed out. The models are beautiful, stretch marks and all

2points

Krystine Patterson 6 years ago

I thought you couldn't actually be a model if you had stretch marks aka flaws? I've seen documentaries about agency's that rejected gorgeous young women who may've been the right height yet who were considered too flawed. Eg, boobs to big, stretch marks or wobbly thigh bits, even though they were a size 6 or 8...

1point

JD Higginson 6 years ago

When I was in Middle School I started throwing up all my meals. By the time I was in 10/11th grade I weighed "91lbs". I'm 5'6" and even with the weight loss I still had a DD chest. I was brought up during the "Super Model" time where everyone wanted to be them. I worked out relentlessly & even passed out a few times from dehydration. All I ate was peanuts and raisins or a bowl of lettuce. I am now paying for that. At 32 I've been diagnosed w/osteoporosis. Wouldn't it be amazing if people loved you for who you are and not what you look like.

1point

Veronica Niechajczyk 6 years ago

My biggest question is, is why do so many of these thin chicks all have stretch marks? I only got mine when I gained a bunch of weight.

1point

Renee Aitken 6 years ago

i think it's great, i hate seeing models or women close to my age if there are any with no wrinkle, stretch marks, scars, etc. congraats to companies who are not air brushing and going the natural way the way they should!

1point

VINCENT NATELLI 6 years ago

Those STRETCH MARKS look awful good to me.

1point

Jetches 6 years ago

Everyone, just to clarify, I don’t think these women’s bodies are ugly

1point

varwenea 6 years ago

It's probably strange to say but even the stretch marks look unnatural, like they are added to emphasize the message. Regardless, it's fundamentally the right direction.

1point

Emy Loves 6 years ago

Should we even care if the models are beautiful or flawed or both. Aren't we supposed to be noticing which booty romper we want to purchase? ;) The reality of it all is sad when I think about it though. Are we buying the product or the model? But YES! It's about time that all the photoshopping comes to an end. It really can distort women's, especially young girl's, minds. And I think it creates very unrealistic expectations for men as well; for themselves and for the women they seek. What in the heck is the point of drastically changing how one looks anyway? Hopefully more companies catch on!!! :)

1point

Meyer Weinstock 6 years ago

Stretch marks? Where? Guess I gotta look again... (0.0)

0points

Hugo Raible 6 years ago

Well done, Boohoo, you got some nice attention. Let's see whether you keep up with it or silently start ze shoppin' again.

0points

Tereza Burońová 6 years ago

still unable to refund people properly tho :/ -_-

0points

Tereza Burońová 6 years ago

Still unable to refund people properly tho :/ -_-

0points

Stacy Lampron 6 years ago

These photos are altered. To ADD the stretch marks. None of these photos show actual stretch marks. Real marks don't happen in the direction or shape of these and they certainly don't happen on these women. This is BS.

0points

Stacy Lampron 6 years ago

If you are going to be real, be real. Don't show a size 00 with stretch marks. Show me a 14 with stretch marks on the front of her belly. Or the front of her thighs. That's real.

0points

Load More Replies...

RaroaRaroa 6 years ago

I didn't even realise young models like this would have stretch marks. I thought they came from rapid weight gain, like pregnancy. I'm almost 50, a mum and have no stretch marks (got lucky there, but plenty of other faults) so I've learned something today.

0points

Edwin Lesperance 6 years ago

AWESOME! No more FAKE 'perfection.'

0points

Jarno Flinkers 6 years ago

Are these models perfect? No. Are these models beautiful? Hell yeah. If you are proud of yourself, you don't need the opinion of others. Be who you want to be, be happy if others choose to be different.

0points

Chris Sprucefield 6 years ago

Finally a brand that gets it, and just puts it up as it really is. I'm tired of the fake reality of today....

0points

marie elle 6 years ago

I have stretchmarks everywhere, broad as a finger, but not on my buttcheeks. Strange. Or I havent seen them before. I'm gonna look. Right now. Sure gonna find someth...

0points

jovas rifa 6 years ago

Im not ashamed of my scars or strechmarks, those are my battle reminders of my choises

0points

Jetches 6 years ago

And I get downvotes for stating a truth?

0points

Jetches 6 years ago

@Ttamtocks you could AT LEAST preface your rude comment by saying “I THINK”

0points

Aleksandra 6 years ago

That's great! I love this as an owner of some stretch marks and other imperfections on thighs. I don't like mine imperfections but i tolerate them as they are just nature! We should all know that this is just life and nothing to be ashamed of, ofc you can still not like yours imperfections and fight them but never shame anyone for theirs imperfections!

0points

Nyree Huh 6 years ago

I never had a problem with my stretch marks, but it's still nice seeing that im normal and everyone has them

0points

Jetches 6 years ago

@Monika Technically yes, according to a subjective definition. And is the “99%” thing based off an actual statistic? And how can you just say that I’m close minded because of a bit of mild criticism?

-1point

Elina Kuusisto 6 years ago

I love this!! Keep it up please!!

-1point

Meowton Mewsk 6 years ago

This is nonsense, to be polite. To insinuate that a size zero 5’11” model with a perfect jawline, lips and breasts is “imperfect” for having stretch marks is total BS. These companies are liars and are SO uncomfortable at the idea of imperfection that they market “99.999999999% perfection” as imperfect and therefore we should all relate. If they were honest there would be other body types, other levels of facial attractiveness, other lip and eye shapes, other butt shapes, other flaws. Stretch marks on a perfect body are not “flaws.”

-1point

Morgan 6 years ago

They are a company who want to sell their clothes. They are hardly going to chose a model who is ordinary looking and lumpy bummed. Get some reality yourself. It is all about the look. People are not going to buy clothes if they don't show them looking fabulous.

1point

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Master Markus 6 years ago

I really like this, as it's common for people to become very self-conscious of things that you don't see other people show, like stretch marks or birthmarks, but seeing that people who are considered beautiful also have these things allows one to see themselves as "normal" rather than ugly.

-1point

Kenny Kulbiski 6 years ago

Yeah, I feel sorry for these models. I'm sure those ugly stretch marks cramp their social life.

-2points

Agnes 6 years ago

Honestly these stretch marks look fake af

-3points

Kiahna 6 years ago

Not all stretch marks are the same. There isn't a certain way that stretch marks have to be. They're all real.

0points

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Jetches 6 years ago

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Monika Rhodes 6 years ago

More women would be happier is magazines etc wouldn't be showing down their throats the idea that photoshop is better than being yourself.

1point

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Captain Planet 6 years ago

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Pamela24 6 years ago

Hopefully not. All these positive reactions from people make a great advertisement for them, I really hope that that will send a message to the management to keep doing this.

3points

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Ttam Ttocs 6 years ago

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