Research has shown that humans naturally process information with visual input. It’s why it is easier for us to read instructions with photos and graphics than in text blocks. 

According to the National Library of Medicine (NLM), articles with a visual abstract are three times more likely to draw views.

Experts in the digital industry consider infographics as effective marketing tools. SEO and keyword research platform Semrush defines them as a “compelling blend of visual data and minimalistic text.” 

In digital marketing, infographics tell stories. The goal is to turn “complicated” information into something visually appealing and easily understood.

Many of the Cool Guides on this list contain data and scientific information. As NLM points out, you can deliver them to a broad audience by creating visuals catering to non-specialists. 

This means avoiding too much technical jargon. But if you must include such details, make sure to provide context.

Getting to that sweet spot of images, charts, and texts is key to an infographic’s aesthetic appeal. There must be a balance between data visualizations, words, and pictures. 

Experts advise limiting small texts to titles that stand out. Annotations should be concise, and bullet points should be used to enumerate items. 

We’d also like to hear from you, readers. Are there any items on this list you’re learning about just now? Share them in the comments!