For business owners, it’s important to be on top of their game and make sure they stand out from the competition—for all the right reasons, of course. That’s where being creative can really play to their advantage.

Adding a bit of “sugar, spice, and everything nice”, be it an advertising campaign or something as humdrum as a business card, can really make it stick in people’s minds, hopefully converting them from passers—or scrollers—by to paying customers.

But being unique and creative is, of course, not enough; you have to focus that creativity on targeting the right audience. For instance, if you’re a hairdresser, you ought to try and come up with something that represents your profession on the card, be it a tiny image of some scissors or text straight-up saying “hairdresser”. And the clearer, the better; if people can understand what it is that you do after just taking a glance at your card, you have most likely succeeded in the mission.

Targeting the right audience was the number one thing the Indeed Career Guide emphasized, discussing tips for creating an effective business card. Some others that followed included making it easy to read and including the most important information, which circles back to trying to make it as effortless for the customer to take in the information as possible.

Other tips suggested by Indeed were following basic design guidelines, such as a minimum font size for easy reading and positioning the main copy at least 5 mm from the edge of the trim. In addition to that, it emphasized the importance of proofreading all that is written on the card and hiring a professional printer to make them, using quality material.

If you’re wondering how many people still carry around business cards, the answer is reportedly not that many; but they still count. According to Small Business Rainmaker, as much as 88% of cards handed out get thrown away in less than a week, but the remaining 12% could become customers or valuable connections.

Discussing the importance of business cards, Small Business Rainmaker also emphasized the importance of making sure your cards are of good quality. Statistics show that close to four-in-ten people refuse to do business with a company if their card is cheap-looking.

While the cards on this list might not have changed the minds of business card skeptics, chances are that for some potential clients they left a lasting impression. Sometimes that is enough for them to give businesses a chance to prove that they’re good at what they do, but let’s leave discussing what makes a good professional for another time.