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Nike Releases Powerful Maternity Wear Ad Featuring Pregnant And Breastfeeding Athletes, Goes Viral
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Nike Releases Powerful Maternity Wear Ad Featuring Pregnant And Breastfeeding Athletes, Goes Viral

Nike Celebrates Women And Motherhood In Their “The Toughest Athletes” Maternity Wear AdNike Celebrates Pregnancy And Motherhood In Their New Empowering AdNike Launches ‘The Toughest Athletes’ Ad To Celebrate Pregnancy And MotherhoodThis Empowering Ad Celebrating Women And Motherhood Created By Nike Has Gone ViralNike Comes Up With Empowering Tribute To Mothers In Their New AdIn Their Viral Ad For Maternity Active Wear Nike Calls Mothers The Toughest Athletes“The Toughest Athletes”: Nike’s New Maternity Wear Ad Celebrates Pregnancy And MotherhoodNike Receives Over 4M Views After Launching Maternity Wear Ad Empowering MothersWith This Empowering New Ad, Nike Salutes Moms As The Toughest AthletesNike Releases Powerful Maternity Wear Ad Featuring Pregnant And Breastfeeding Athletes, Goes Viral
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If you are low on the daily inspiration this new Nike ad should do the trick. Their  latest tribute to moms and how awesome they are in everything what they do already received numerous praise online from different women. To go with its first collection dedicated to exercising pregnant women and mothers, the sportswear company released a short ad capturing a quite challenging and transformative stage of women’s lives.

More than 20 women around the world were featured in the ad which might as well scream that motherhood is an ultramarathon and all moms are winning.

More info: Nike

RELATED:

    Nike released an ad drawing relation between motherhood and athleticism

    Image credits: nike

    Wieden+Kenndy agaency in London released Nike’s latest ad following the launch of active maternity wear collection. As the sportswear brand has come up with a few tear-jerking, fist-clenching, I-can-do-this ads in the past, this one is not an exception. After Nike’s hiccup cutting pay of Allyson Felix, American track and field sprinter, after she gave birth, the brand had no other choice but to reconsider their policy concerning pregnant athletes. After Felix spoke out, Nike took a sharp turn to guarantee pay and for 18 months around pregnancy for their brand faces.

    The sports clothing brand introduced a collection of maternity wear that features over 20 women

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    Image credits: nike

    The minute long ad starts with a voice over asking “Can you be an athlete? You, pregnant. You, a mother. That depends. What is an athlete?” showing several different pregnant women as well as a mother pumping breast milk. Then it assures that ‘someone who moves, someone who gets it done, no matter what, someone who listens to her body’ is essentially an athlete.

    What makes the ad really stand out it’s that it was directed via Zoom to comply with the safety measures of the global pandemic

    Image credits: nike

    We all know that doing anything during a global pandemic could be ten times more complicated and filming an ad is not an exception. This short ad was actually directed via Zoom in order to keep up with the health and safety measures. Nonetheless featured women managed to deliver over 22 hours of intimate footage shot by themselves or with the help of friends and family.

    The ad also shows some of the world famous athletes and their kids

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    Image credits: nike

    Image credits: nike

    More than 20 women from different backgrounds participated in the ad showing how they balance pregnancy, motherhood and wellness. Mothers from United States, Singapore, France, Australia, Jamaica and other countries illustrated their power and strength during one of the probably most transformative periods of their lives – pregnancy, postpartum and early motherhood.

    Future and current moms shared how they balance pregnancy, postpartum, and early motherhood

    Image credits: nike

    Image credits: nike

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    The ad also features world well known female sport stars Serena Williams, Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce and Nia Ali — along with everyday female athletes nailing it at everyday parenting.

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    Image credits: nike

    Image credits: nike

    Creators behind the video also attempted to be as inclusive and as realistic as possible

    Image credits: nike

    Recently the world of advertising has witnessed a few attempts to realistically portray motherhood and all things related to it. A British babies’ accessory brand Tommee Tippee took up a challenge to “demystify the complex realities of feeding” with their ad and Frida Mom showcased their work on TV during the Golden Globe awards.

    The “The Toughest Athletes” received a lot of praise and you can check it out in full here

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    Image credits: Nike

    And here are some comments from people online and you can share yours at the end of the article

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    Irmante Sungailaite

    Irmante Sungailaite

    Author, Community member

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    After graduating Media and Photography in the United Kingdom, Irmante got drawn into the captivating world of travelling and spent most of the years on the road discovering cultures, learning languages and meeting the most fascinating people. If not writing articles for Bored Panda readers she can be found listening to jazz in Ethiopia, sipping flat whites in Australia or trekking Guatemalan jungles. Her likes include films by Wes Anderson, pseudoscientific practices and being obsessed with everything Mexico and Central America. Her friends mainly describe her as inquisitive, adventurous, and caring.

    Read less »
    Irmante Sungailaite

    Irmante Sungailaite

    Author, Community member

    After graduating Media and Photography in the United Kingdom, Irmante got drawn into the captivating world of travelling and spent most of the years on the road discovering cultures, learning languages and meeting the most fascinating people. If not writing articles for Bored Panda readers she can be found listening to jazz in Ethiopia, sipping flat whites in Australia or trekking Guatemalan jungles. Her likes include films by Wes Anderson, pseudoscientific practices and being obsessed with everything Mexico and Central America. Her friends mainly describe her as inquisitive, adventurous, and caring.

    Lukas Garnelis

    Lukas Garnelis

    Author, Community member

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    Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

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    Lukas Garnelis

    Lukas Garnelis

    Author, Community member

    Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

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    Felix Feline
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Meanwhile, as Nike lectures us about social issues, their suppliers use child laborers, slaves, and women working for pennies in toxic factories.

    Jessica Bertram
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    agreed. their supply chain needs work. but that doesn't mean we don't have work to do on our end too. We can criticize Nike's supply and manufacturing while celebrating their choice to be more inclusive. It isn't either or.

    Load More Replies...
    Natalie Kudryashova
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    While being fit is great and this is a great message, it does need to come with a safety warning. A lot of the activities they show carry an increased risk for someone pregnant or postpartum, and medical advice as well as supervision from an experienced coach are very important. A lot of the women in this video look like they are doing it all alone and that’s further adding to unnecessary risks.

    Anne
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    These are all athletes that are pregnant. Being athletes, they will have coaches, trainers and nutritionists that take care of them.

    Load More Replies...
    Kaeli McIntyre
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Nike? The company that uses extreme fast fashion with child labor and slaves? That Nike.

    Load More Comments
    Felix Feline
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Meanwhile, as Nike lectures us about social issues, their suppliers use child laborers, slaves, and women working for pennies in toxic factories.

    Jessica Bertram
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    agreed. their supply chain needs work. but that doesn't mean we don't have work to do on our end too. We can criticize Nike's supply and manufacturing while celebrating their choice to be more inclusive. It isn't either or.

    Load More Replies...
    Natalie Kudryashova
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    While being fit is great and this is a great message, it does need to come with a safety warning. A lot of the activities they show carry an increased risk for someone pregnant or postpartum, and medical advice as well as supervision from an experienced coach are very important. A lot of the women in this video look like they are doing it all alone and that’s further adding to unnecessary risks.

    Anne
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    These are all athletes that are pregnant. Being athletes, they will have coaches, trainers and nutritionists that take care of them.

    Load More Replies...
    Kaeli McIntyre
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Nike? The company that uses extreme fast fashion with child labor and slaves? That Nike.

    Load More Comments
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