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Skittles Gives Up Its Colors In Honor Of London Pride

This weekend the London Pride parade took place and Skittles decided to show their support for the LGBT community by ditching its vibrant colors, because “only one rainbow deserves to be the centre of attention.”

“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room,” writes Skittles in their campaign created with the help of adam&eveDDB. “You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree.”

(h/t: designtaxi)

“Only one rainbow deserves to be the centre of attention”

monochrome-skittles-pride-parade-adam-and-eve-ddb-3

Full text:

“So this is kinda awkward, but we’re just gonna go ahead and address the rainbow-coloured elephant in the room. You have the rainbow … we have the rainbow … and usually that’s just hunky-dory. But this Pride, only one rainbow deserves to be the centre of attention – yours. And we’re not going to be the ones to steal your rainbow thunder, no siree. That’s why this weekend, we’re giving up our rainbow. But don’t worry, we’ll still be there to celebrate every colourful minute with you, we’ll just be completely starkers while we do it.

Have a great day, Pride.

From Skittles.”

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What do you think ?

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Awkward dog 8 years ago

I think this is really cool of them to do that. To me it does show respect because the pride flag is rainbow and they wanted that to be the only thing rainbow that mattered that day. I really like this a lot, especially since I'm part of the LGBT community. I agree with Crystal Rose when she said "I love skittles and now I love them even more!"

24points

Sandra Delaney 8 years ago

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Samir Santos 8 years ago

We ARE going to celebrate PRIDE every singleee year, until you homophobes understand that it is not about trying to be better or more importante, it is about demanding respect. The day gays have the same rights and respect that straight people, than we will stop celebrating pride. You can cry allyou want, but more and more brands will support PRIDE every single year until you accept it and understand it. Cry, call the whambulance, threat brands to not consume their products anymore (they know you will, this argument is sooo tired) do whatever you want, but our movement is growing stronger every single day.

12points

Jasminka Tanner 8 years ago

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Antonia 8 years ago

Wow that's super cool AND creative, but also meaningful! Also, it's sure to p**s off homophobes who like Skittles 'cause they'll feel 'affected' lol :D

12points

Crystal Rose 8 years ago

I love skittles and now I love them even more!

12points

Silly Sausage 8 years ago

How am I gonna know what flavour I'm having?

10points

Star 3 years ago

Most of them taste the same, tho-

0points

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christiana ioannidou 8 years ago

That's just beautiful!

4points

hande tölüv 8 years ago

This is awesome...in my country the ltbg pride was so terrible:( so much violence:( i love the respectfull people and countries:(

3points

Adeline 8 years ago

Gg skittles

3points

Meeow 8 years ago

That's really cool for them to do it. I love skittles.

3points

Wayne Beesley 8 years ago

Respect

3points

Lena Hunter 8 years ago

Well played Skittles. Well played.

3points

Phillipe Knippel 8 years ago

F****N AEWSOME!

3points

Kristen Wright 8 years ago

I hope that they bring the colors back!! (No hate on the LGBT community but I like colorful skittles)

3points

Jennifer Wigert 8 years ago

I didn't mean to attack you, I think I got my tone wrong in my comment :/

1point

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Cella 8 years ago

I think that's really cool

2points

Lucas Cezaro 8 years ago

It's awesome!! I love skittles since I was a kid, now I love it even more and admire it!

2points

Deb Martin Knaff 8 years ago

I always knew there was a good reason as to why I am still eating Skittles at the age of 58. Well done!!!!!

2points

Tillie Martinussen 8 years ago

Wonderful! ☆♡☆♡☆♡

2points

Ragnar Lodbrok 8 years ago

wow white skittles....i need them

1point

Ragnar Lodbrok 8 years ago

-2points

Nadia Le 8 years ago

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Mary Bradfost 8 years ago

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Grace Dalton 8 years ago

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Yesica1993 8 years ago

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Quick Demo 8 years ago

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d bradley 8 years ago

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Cesi Baca 8 years ago

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Ly Nguyen 8 years ago

It's a show of support, lord knows that the lgbt community needs as much support as it can get right now. The whole rainbow thing is just symbolic.

7points

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Abby.N 8 years ago

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Mistrz Varflock 8 years ago

That's the right attitude when some freaking candies try to play politics.

-3points

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American YEEHAW 8 years ago

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Awkward dog 8 years ago

Hello "American YEEHAW" well I see what you're saying and I am well aware that many people think this way. None of us are going to be right or wrong but I want to share my opinion with you. Yes, the bible may say that homosexuality is a sin, but if you read the bible a lot, you will also know that it says that women should keep their heads covered at all times, in Mark it says that divorce is prohibited, you shall not play with the skin of a pig (football) and it also has prohibitions against tattoos, round haircuts, and even wearing mixed fabrics, so apparently there is a lot of us that sin every single day without knowing and I'm almost positive you do to. No one is perfect, and on that note I'm gonna need more than "the bible says not to" to stop being who I truly am. Yes I believe in God and I am a Christian and I'm sure god will forgive me for truly loving the same gender.

5points

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Jasminka Tanner 8 years ago

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Ly Nguyen 8 years ago

An excess of pride is a sin, but the point of gay pride is that the lgbt community has been beaten down and told that their not worthy of basic human rights like the right to marriage and in some cases the right to life. The pride movement is about standing up and saying, no, we ARE human, there is nothing wrong with being the way we are.

3points

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Mistrz Varflock 8 years ago

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POST

Awkward dog 8 years ago

24points

Sandra Delaney 8 years ago

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Samir Santos 8 years ago

12points

Jasminka Tanner 8 years ago

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Antonia 8 years ago

Wow that's super cool AND creative, but also meaningful! Also, it's sure to p**s off homophobes who like Skittles 'cause they'll feel 'affected' lol :D

12points

Crystal Rose 8 years ago

I love skittles and now I love them even more!

12points

Silly Sausage 8 years ago

How am I gonna know what flavour I'm having?

10points

Star 3 years ago

Most of them taste the same, tho-

0points

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christiana ioannidou 8 years ago

That's just beautiful!

4points

hande tölüv 8 years ago

This is awesome...in my country the ltbg pride was so terrible:( so much violence:( i love the respectfull people and countries:(

3points

Adeline 8 years ago

Gg skittles

3points

Meeow 8 years ago

That's really cool for them to do it. I love skittles.

3points

Wayne Beesley 8 years ago

Respect

3points

Lena Hunter 8 years ago

Well played Skittles. Well played.

3points

Phillipe Knippel 8 years ago

F****N AEWSOME!

3points

Kristen Wright 8 years ago

I hope that they bring the colors back!! (No hate on the LGBT community but I like colorful skittles)

3points

Jennifer Wigert 8 years ago

I didn't mean to attack you, I think I got my tone wrong in my comment :/

1point

Load More Replies...

Cella 8 years ago

I think that's really cool

2points

Lucas Cezaro 8 years ago

It's awesome!! I love skittles since I was a kid, now I love it even more and admire it!

2points

Deb Martin Knaff 8 years ago

I always knew there was a good reason as to why I am still eating Skittles at the age of 58. Well done!!!!!

2points

Tillie Martinussen 8 years ago

Wonderful! ☆♡☆♡☆♡

2points

Ragnar Lodbrok 8 years ago

wow white skittles....i need them

1point

Ragnar Lodbrok 8 years ago

-2points

Nadia Le 8 years ago

This comment is hidden. Click here to view.

Mary Bradfost 8 years ago

This comment is hidden. Click here to view.

Grace Dalton 8 years ago

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Yesica1993 8 years ago

This comment is hidden. Click here to view.

Quick Demo 8 years ago

This comment is hidden. Click here to view.

d bradley 8 years ago

This comment is hidden. Click here to view.

Cesi Baca 8 years ago

This comment is hidden. Click here to view.

Ly Nguyen 8 years ago

It's a show of support, lord knows that the lgbt community needs as much support as it can get right now. The whole rainbow thing is just symbolic.

7points

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Abby.N 8 years ago

This comment is hidden. Click here to view.

Mistrz Varflock 8 years ago

That's the right attitude when some freaking candies try to play politics.

-3points

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American YEEHAW 8 years ago

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Awkward dog 8 years ago

5points

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Jasminka Tanner 8 years ago

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Ly Nguyen 8 years ago

3points

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Mistrz Varflock 8 years ago

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