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Swedish Model Gets Criticized Because Of Hairy Legs In Adidas Campaign, And The Comments Are Too Horrible To Read
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Swedish Model Gets Criticized Because Of Hairy Legs In Adidas Campaign, And The Comments Are Too Horrible To Read

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The popular sports brand Adidas has recently launched its Fall/Winter campaign “Superstar” which focuses around authenticity and features the “icons of tomorrow” – models, artists, activists, and athletes. Since Superstar sneaker was designed to “redefine beauty”, no wonder it caused such controversy as soon as the video was posted on the internet.

The main reason behind this was Arvida Byström, a Swedish artist, model and photographer, known for advocating against stereotypes and being a big activist of the “no-shave” movement. She casually posed in a white dress, pink shirt and pastel Superstar shoes. While creating a pretty “girly” image, she also caused a storm for showing her unshaved legs. Some people have been insulting her since, leaving nasty comments below Youtube video and even sending rape threats directly to her.

“I can’t even begin to imagine what it’s like to not possess all these privileges and try to exist in the world. Sending love and try to remember that not everybody has the same experiences being a person,” Byström wrote on her Instagram after.

More info: Instagram

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As soon as the ad was posted online, people started insulting her:

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However, others were more positive about the campaign:

Be sure to watch the full ad below:

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Hidrėlėy

Hidrėlėy

Author, Pro member

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Fascinated by music, movies and sitcoms, I'm passionate about social media and can't live without the internet, especially for all the cute dog and cat pictures out there. I wish the day had about 40 hours to be able to do everything I want.

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Hidrėlėy

Hidrėlėy

Author, Pro member

Fascinated by music, movies and sitcoms, I'm passionate about social media and can't live without the internet, especially for all the cute dog and cat pictures out there. I wish the day had about 40 hours to be able to do everything I want.

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Angie Chan
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There are a lot of shallow jackwagons--both male and female--out there that expect females to be as hairless as dolphins. It irritates me to think that this was a societal norm created by the razor industry because they wanted to sell more razors and females were an untapped market, thus the marketing and body-shaming began.

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Yaara Tal
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

EVERY WOMAN HAS BODY HAIR. Grow up and get over yourselves. It's just hair.

Barb Logan
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I prefer shaving it. I never had a lot to begin with but am much more comfortable without it. I like smoooth!

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Amaranthim Talon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well it is choice , isn't it? She is a very pretty girl- obviously has a brain or she would conform. Personally it is not an aesthetic I would embrace, but that is MY choice. However- it is reprehensible that people would attack her for such a pathetic statement- Come on- It's just body hair and HERS at that- mind your own business, haters!

Amaranthim Talon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Re-reading I see I wrote her statement was pathetic- not what I meant- I meant condemning it was pathetic- sometimes my fingers go faster than my thoughts can filter to them- apologies~

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Stella Rose
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If it's not supposed to be there, why does it grow there? No girl should feel obligated to shave.

ZaCloud
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Good for her. Those haters suck. Seriously, what makes male body hair so clean and pure and acceptable, but women's body hair inherently dirty or nasty? It's yet another double-standard that needs to go. I've got so much internalized misogyny embedded in me over the years, that I still have a gut-reaction of "eww" at the images, even though mentally I know better. I'm trying my best to work past that, though. The more women are brave enough to go natural, the easier it'll become for us all to get past the initial feeling of discomfort. It was the same to me with the idea of homosexuality (as a kid, I was like 'eww,' but over time I accepted it, until now I'm completely comfortable with it and support the equality they deserve), and of transgender people (I'm still practicing, but finding it easier and easier to use people's preferred pronouns, even neutral ones like "they/them"). This is why famous examples are important, to help us all accept positive changes for the better.

Lulu Rauf
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She looks gorgeous. Girls have furry legs too.. it's time that the world accepts us as we are.

Richard Campbell
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

oh god that's sexy. drool! who cares about haters? time to evolve. if a woman doesn't want to shave, who the hell are you to comment?

Holden VanderVeer
Community Member
7 years ago

This comment is hidden. Click here to view.

here her she quite lovely I would love to see ore of her *wink wink*

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Elaine Van Zon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do not understand why people feel they can be hateful and insulting over what women choose to do with their own bodies. Do you think some people are constantly looking for something to judge others for? If it wasn't body hair it would by something else as insignificant. It doesn't really make any sense. We seem to live in a culture where it's acceptable to abuse, judge and threaten anyone simply for a difference of opinion. How did this happen?

Aunt Messy
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You wouldn't believe the c**p I get for having a full back tattoo. 'But you're soooo preppy!", they howl, as if I care.

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Tahir Ahmad
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Beautiful In Every Aspect - Who are We To Judge Her? Loved Those hairy Legs and Hairy Pits, Truly Natural and Beautiful. The Cosmetic Industry Has Brainwashed Society To Be Hair Free For Their Profits, Sad Indeed. She Is Beautiful and Natural The Way She is and I Respect Her For That.

Full Name
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Who are We To Judge Her?" Uh....it's a fashion ad. The entire purpose of it is for judging. You think she was chosen by accident? You think any model is ever chosen by accident? The art direction is very purposeful because it's specifically trying to create an image. That's literally the point of an advertisement.

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Lee-Ann
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

People have been removing hair since the ancient Egyptians, it fluctuates with the times. Don't understand the rape threats against this poor woman as she has made a decision on what to do to her own body hair.

Rafaella Bueno
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It doesn't even make sense, I mean, "I think you're gross and look like a monkey, not a girl, so I'm going to sexually assault you"... What the hell?

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Jim Hubbard
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't understand why people feel the need to berate her. If you don't find her attractive or compelling, just move along.

Linda Gulley
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

WTF with the toilet paper? Is she on the toilet? THAT is what's gross.

Aïka San
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

OMG! Get over it! lolol She's making a statement! lolol Everyone goes to the toilet, like everyone has body hair! lolol... We actually don't know for sure if she's there or not... who knows, those toilet papers might just be props lolol... Either way, it's a statement that, imho, says to get over yourself coz everyone has hair and everyone goes to the toilet! It's both natural to do so! lolol... My goodness, so many people with so many taboos! lolol...

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Ben Smith
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well the campaign is working... We're all taking about it. A marketing guy somewhere earned his paycheck this week.

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What are we talking about? The product or the model? marketing fail.

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Jaana Boren
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love that outfit!!! AND I think its perfectly fine and VERY much healthier to let our body hair grow as it is supposed to!

Carol Anne
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think she's fabulous! Let's get rid of the misconception that women should not have any body hair. It's stupid. If women want to shave, fine, just like men. But we shouldn't be shamed and mocked if we choose not to.

Full Name
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Men are in the same boat. Try having a monobrow or hairy nuts or chest or even neck, for that matter. Men get told to groom much of their hair too. We're taught that hairy backs are gross. We get told to keep a clean torso, and women get told to keep clean underarms and extremities. It's not that different, to be honest. Women seriously need to calm down with this double standard stuff. Men are far more brutal with the comments, but the expectations really aren't that different for the sexes as far as hair is concerned.

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d r e a m w o r l d
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now I do honestly favor smooth skin instead of prickly skin, but that's only a personal opinion. There is no need to cause an uproar about it.

Zinti
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love how she gets all the flack for the ads. Like the photographer didn't know? Adidas didn't realize when they published the ads?

Katinka Min
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My God, the drama over some body hair. -_- And how disturbing that there are people out there who threaten rape just because a pretty girl is (very mildly) going against some beauty ideals.

Hannah Preston
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Shave or don't shave, but be comfortable with who you are! That's it. Be comfortable with you! 😀

Melissa Nunya
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My 21 year old daughter doesn't shave, I like to do my legs and armpits. Whatever the individual is comfortable with. I don't care if I see a woman in a dress with hairy legs. It's got nothing to do with me.

MyBunniesAndMe
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I personally prefer to wax/shave my leg and armpit hair, but i am all for women deciding their own fate of their leg hair. Honestly, why does it bother men so much? Do we complain about their armpit and leg hair and make them shave? No, so there shouldn't be such a problem for women.

Lu
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's beyond hilarious that we're at a point where we get shocked by this. That's a sign of being brainwashed. I won't lie seeing a woman's hairy armpits makes me squirm a bit but I know that it's MY problem.

Bob 2.0
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This ad campaign is fine, but the dress and the running shoes have nothing to do with each other. Kind of opposite things.

makki
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I m a girl with very hairy legs x3 I get weird looks all da time so go her!

Momogi
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All of these hurtful comments about hairs are making me sick.

Shaena Dean
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is wonderful to see images of women that look like women instead of an imaginary thing that does not exist.

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, she looks like a woman; a woman with neanderthal legs and a tribble under each arm. It sends a message that she might not be up to speed on other aspects of personal hygiene.

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j. D.
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hey Adias, wanna really “redefine beauty”? Try putting women, body hair or no, in poses that aren't meant to subconsciously say, "I'm a woman, therefore a sex object, come have a look under my clothes". Sigh.

Weeping Willowz (WeepingWillowz)
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Soooo, they’re saying that girls that don’t shave their legs are disgusting Neanderthals? I don’t shave my legs! Why do we even need to shave? WHY ARE THE WORLDS WOMAN STANDARDS SO CRUEL?!?!??

Muñi
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We have body hair FOR A REASON, shaving is a cultural thing but is unhealthy on the long run, it exposes your skin to bacteria, and the hair is there to protect your skin from the environment, it might look "good" according to society's standards but is not natural nor healthy.

Muñi
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Lol you don't get the crabs if you don't go having intercourse with every nasty humanlike being that stands in front of you hahaha just be clean dude!!!

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Ivan Aguilar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As a REAL man I prefer to be with a woman that feels confident and comfortable in her own skin, this only shows she doesn't give a f*#ck and a lot of self esteem. The guys complaining are just kids, real men likes real women.

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You're still framing what a woman does with her own body in relation to what some man she's never met prefers. You might think it's the opposite of sexism to say you prefer women with body hair/no make up/on the heavy side or whatever it is, but it's really not.

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Janet Margaret
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To all the people (eh-hem, men) whose comments were published in this article, please learn how to write before you judge someone. Your ignorant judging and poor writing skills show just how uneducated you are. Also, if a male wants to rape a woman for having hairy legs (because it reminds him of a man) you're a repressed POS. Get out of the closet. Your sex life will be healthier.

Barb Young
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Newsflash: it's her body and she is the only person who gets to be in control of that body. She isn't even all that hairy, it's barely noticeable! Many of us female identifying humans have way more fur than that.

Joanne Hudson
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I want every man who said something negative about this model to stand and roll up their pant legs. Then tell me about ugly leg hair.

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Okay, I just did it and her leg hair is still repulsive, so your test doesn't work.

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Jan Wyn
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Put your hands up if you shave in winter, or don’t shave as much or till we have to go out, we are born with hair every where. WTF, are people so socially stero typed, brain washed on how we are suppose to look REALLY STOP BEING SHEEP 🐑

Flower Waheed
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What I noticed is that all the hate comments appear to have male names....

Monica Maree
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's summer here and now I don't want to shave my legs so that I can see the disgusted looks men will give me as they walk past with hairy forests covering their legs, arms, backs, shoulders, chests, a*s crack, snail trail and faces. We are decedents from apes, we are gonna be hairy.

Turd Ferguson
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Swedish Model Gets Criticized Because Of Hairy Legs In Adidas Campaign, And The Comments Are Too Horrible To Read" but we're going to post them for you anyway.

pusheen buttercup
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

oh my god. calling a woman a monkey, disgusting, classes just because of some leg hair? it's these people who have no class. There are many countries all over the globe who have women that do not shave. Who are we to say our beauty standards are the "only" way? A happy woman. that is what's beautiful.

Ilona G.
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They are afraid of some hairs? They must have a bad childhood with evil hairmonsters under their beds. Nobody telled them about real women, right? Poor darlings.

Lidee Moril
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Another option: stop allowing comments for every fart on the internet. People with hardly any brain can give opinions these days, with a certrain mr. Trump as the sad leader of todays troll army... It’s time to go back to the basics....

Kiahna
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hey. Leg hair isn't the prettiest thing in the world, but it's HER choice. No one should be judging her for HER OWN decision. It's not fair for her. I don't shave my legs, and I would hate to be judged so savagely for it.

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It wasn't HER decision, it was the photographer's decision to choose her because he wanted you to see hairy legs. He USED her.

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Wafae Chibani
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Thank you Adidas for this ad, absolutely love the fact of pointing out that women too have body hair and that shaving, waxing, etc. is optional, it has nothing to do with feminity!

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe, maybe not. Men are like apes anyway. Women distinguish themselves when they do things to place themselves above apes...such as shaving their legs and pits. Men do the same when they shave their whiskers. It's about good grooming and an appearance that displays care about good hygiene and nothing to do with femininity or masculinity.

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Anna Mcaffee
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't care, we're all different. If we're going to mock person for being different, let's start with people who are hiding behind a PC screen and posting stupid comments about someones fuc* leg hair. I'm sure those people have some personal and physical frustrations.

Kikka io
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

to be a blond girl has a lot of hair on her legs. for the rest if a person wants to or does not want to deplete they are his own. I think every woman should be free to decide how to behave with her hair. I chose to wipe my legs off, because they bore me with socks, but my armpits never saw them in wax and I never felt embarrassed about my hair. we must stop making us conditional on the dictates of fashion, showing us these beautiful creatures without a wrinkle, without a bunch of cellulite, without a gram of fat, with the bones in evidence, capellilucents and sorted in any situation, and not even a hair on the perfectly smooth body. they have nothing human. they look like the Venusians of Captain Harlock.

John Ferenz
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do see why women like to shave their legs, though. I did it once for a costume, and it was great. If it was quick and easy, I might still be shaving them.

Squiddosnazz
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Exactly, though, some women don't shave their legs because it's NOT quick and easy and they'd rather just do without it. Comes down to the same thing :)

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Connor Johnson
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why... why does society need to think just because someone doesn't shave they are disgusting.

James Fear
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

as a man of northern european desent and a man with an open and free thinking mind, i have to say, shame on you sad pathetic abusive tiny minded excuses for so called men and some women , this woman like all women is her own person if she wishes to shave any part of her body or not, thats her business and only her business, the only disgusting thing is that some men women and boys should feel they have the right to be so obnoxious offensive and stupid,

DopethronePunkUK
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As a straight male who would consider himself a feminist, i hate the fact that i find this a bit disgusting, maybe society has conditioned me to automatically think leg hair on woman is nasty, if my wife wanted to grow her leg hair i would ask her (maybe for my own selfish reasons) to absolutely not, i wouldn't want to see her with hairy legs, i would find it pretty gross, thats just the truth.

Adroit_Youth15
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We are animals, after all. We WILL have body hair. No matter whatever people think. Maybe its not that appealing to our eyes as we are taught to be feminine and not have a single hair on our body, but woah, its just hair like on your head. Your head also has a brain. Please use that, haters. Thanks. :))

Rhon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I find it sad that so many people would condemn a girl for something that women have only done for around 100 years. For thousands of years no one even thought about women having hairy legs or armpits. It was as normal as women having hair on their heads! Then some idiot decided that maybe it would be better if women didn't have hairy legs and we've been slaves to society's expectations ever since. I wonder how men would cope if suddenly it was disgusting for men to have hairy legs?????

Embel Stee
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now, this just shows how scary the world has become. I mean, just because this woman had hairy legs and stuff doesn't mean that people already have that "right" to ridicule and slander her. Just what is wrong with today's society? I know that humans have already set that standard but, why would some of us even bother insulting this model? It was her own choice, and the least thing that we could do is respect it. It's not like she's a murderer when she has a hairy leg. And by the way, it's normal for women (not just for men) to be "hairy." You know what's not normal? Being disrespectful of other people's innocent choice.

J
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She rocks! I think is is ridiculous that people have an adverse reaction to natural body hair. It wasn't until the 1920-30's that any women shaved their underarms. Just look at the beautiful picture of women in their strapless dresses with sexy underarm hair. It was considered sexy! Then some marketing ploy to get them to buy products changed all that and people fell for it. Now it seems normal. Also it cracks me up that someone said this was against "european values" as europeans didn't follow american lead and shave until fairly recently. When I was a young women there in the 90's people thought I was strange for shaving! Also, why is it fair that women are pressured to take such painstaking efforts to be "presentable" to this male-driven societal notion that women should be hairless and flawless! I mean , really! Shaving, dieting, wearing make-up and even more invasive procedures are just a ridiculous burden. Just let people be their natural selves already!

J
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

she rocks! what a random societal pressure to shave. It was not until the 1920-30's that any women shaved their armpits - it was an american marketing thing to get them to buy products. Just look at the pics of women in the 20's in their fancy sleeveless dresses and hairy sexy armpits. It was considered sexy. And it cracks me up that someone referred to "european values" because women in europe did not follow american hairlessness on arms and legs until fairly recently. It is ridiculous to think women should have to go through such pains and efforts for male opinions: shaving, dieting, putting on makeup, .... just let people be naturally themselves already!

Lisa Greene
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a hard time believing that anyone would have such negative responses to a natural thing! It's the same people that thing breastfeeding is sexual. Sickos...

Lisa Ringmaster
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Omg she has hair!!! 😱😱 We must freak out and run like hell!! 🙄

Tiff Jade Thompson
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Do you see how most of the hate is coming from men... shame... Anyways, fools... it's just hair. It's a wonder how men can only accept hair when its in places they enjoy... Our choices are ours to makes...

Iida Vilén
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wouldn't even notice the hairy legs without those high contrast stop pictures! It feels so odd to me that they are a big thing for so many people, and i really feel like i don't want to live on the same planet as these idiotic scumbags that has to tell their outdated opinions.

Lara B.
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Tbc i don't like hair on my body. I just like it when everything is smooth, i don't know... it just bothers me. It bothers me on MY BODY!!! That doesn't mean that everyone else should feel the same as I do. If you like your body hair. Go on then, don't shave it. It is hair, it is natural and no one should feel obliged to remove it. I don't get why people keep freaking out about that. Why can't a woman be hairy? Seems to be ok with men, so why all the fuss?? Stop hating, start loving <3

Sarah Lovett
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I quit shaving my legs and arm pits on gradating from High school (1975). I felt it was a form of self mutilation which forced women to remain prepubescent i.e. childlike. Braizilliian even more so.

Sick Boy
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The outrage was of a magnitude one would expect from Islamic fundamentalists, sans the stones in hands. It's terrifying, given how it was about something quite innocuous and funny.

Celeste Spaniel
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Guess what, women are humans, (I know! Crazy right!?) and humans have hair on their bodies! WHY is this concept so hard to grasp?? It's completely natural and NORMAL to have body hair!

Patricia Kinge
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think that every male who has written insults should think on - both males and females have body hair - if the sight of said body hair offends some males so much in females, then maybe those males aught to remove all their body hair too - have you ever thought that this may offensive to females when you wear shorts and remove your tops - this is a world of equality - it's natural in both sexes and we all have the right to make choices - remember though one should practice what one preaches!!

Suzanne
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Women have body hair, not a big deal and no one should be shamed for it.

Karina Andersen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

hey body hair is beautiful & one day like eyebrow hair will become popular

pusheen buttercup
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I understand some people have what they like and don't like, but these cruel words aimed at this young girl are far too extreme to be that simple. The viciousness behind them, cursing at her, serve to expose the fear within these individuals. Clearly they feel they need someone to dig at because they're unhappy and frightened.

Marina Heilman
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

haha. at the least, she could have the same colour hair all over & matching :-D

Sister227
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't think it's such a big deal. This is her choice, let her be herself! Women have natural body hair; so prefer to remove it, some do not. I think it's completely up to the individual. With all the "love yourself for who you are, wear what you want" type things that are happening now-a-days, I'm surprised there were so many negative responses. "That's disgusting". It isn't your place to tell her how she should look, and she should not have to feel like she must look as your definition of attractive. Her decisions don't revolve around you. More and more women are rising up against mens' ideals of attractive or beautiful; more 'curvy' girls are rocking cropped tops and bikinis, when once, such movements were considered gross, now the ladies doing this are 'brave'. How is Arvida Byström's stand so different? This is one young lady, doing one simple thing: not shaving. The media has completely blown up about this, and it baffles me as to why. Let Miss Byström do what she wants.

George Alexander
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had a German family move into our neighborhood several years ago. They became like family to us. When they first came I noticed that she did not shave her underarms. I said nothing. They lived here for several years and then moved to another city in our state. He worked for a German company that had a factories here in America. One day I finally noticed she had started shaving. I don't know when she started because to me it wasn't important. They are good people and that's all I cared about. We are still in touch even though they moved back to Germany years ago. They come to visit whenever he's sent here for whatever reason. If your relationship with someone depends on whether or not they shave their legs or underarms then you are a narrow minded person that I would not want to meet. Not all cultures believe that a woman's body is to look like it did when she was born. God gave us hair for a reason!

Echo
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Question: So a woman with blonde hair has black leg hair? I just thought it would all be lighter. Not blonde maybe, but lighter. Excuse my ignorance as you know a lot of woman shave and I really don't know.

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Generally pubic hair, which despite general belief is any hair that only appears at/post puberty, is darker than hair on your head. Weirdly the exception is male facial hair which is often red or reddish even if a guy has dark hair.

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Sherri Fournier
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't notice the hair as much as the nip showing. Does that make me shallow....? I'm sure SOMEONE will say 'everyone has nipples so get over it' !!

SA GO
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

:) thats a good thing, because once you shaved/plucked or do whatever to deal with removing those hairs on parts of your body, i.e. armpits and legs; you'll deal with them again and again, your entire life. but kudos to her.

Axel Santos
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She's gorgeous! I respect her decision of not waxing... But I'm into waxed girls :)

Suzanne Haigh
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How appalling, if she is OK with it , they are her legs. Silly bitches giving nasty comments

Cat Hunter
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Women have hair. People need to stop being shallow and immature about a naturally occurring reality. People need to do what they want to their own body hair and stop bitching about other people and what they do or do not do. Kudos to her and Adidas.

Padroe nelson
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think the woman is beautiful and sexy and she is just the way God made her. The guys that put her down should probably do some reading and get smart, idiots.

Isog Sargent
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The guys who are disgusted by this are also the guys who would love to have the chance to date this woman. Or any woman.

Magdalina777
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The comments are making me feel weird for saying this, even though I actually am a girl who usually can't be bothered to shave her legs, but I do feel she'd look much...better with shaved leg hair =x Plus it's kind of a crazy contrast between how neatly cut her head hair is and how perfect her makeup and all and then the rest. It just kind of looks very odd to me. Obviously I don't think that justifies the flatout insults people are blindly throwing at her but frankly I don't think it deserved the blind praise people are giving her here either. She has the right to be herself and people have the right to not like it, neither of those is wrong as long as everyone is civil to each other. Also, the armpits hair bothers me quite a bit actually, when you don't shave it it appears to accumulate the smell and then it's that much harder to stay nice, clean and fresh smelling, especially in hot weather=x And then afaik models work in those extremely hot bright lights...this is bothering me>.<

NoAssumedName
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow...just...wow...the amount of stupidity and r******d comments is just unbelievable.

Katie Bear
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think she's adorable. The fuzzy and the big shoes. She has this fairy-hobbit-princess thing going, which is so much better than the usual petite, hairless, ordinary clones

James Latter
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Got ya. I think they're absolutely beautiful however this is a silly life stealing thing to do because she's getting the p**s taken out of her to sell razors and therefore giving her life to the company and to money and so on . So if she was suffering for good causes she would be a lot happier I think that changing the world for the better is better an hopefully someone tells her that this is the case.

Kristin Haskins
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Simple theory (as OLD as the hills), and it goes like this: To each his or her own. Get it? Good.

Rabiha Mustafa
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Guys should try getting there legs etc waxed and then we'll see whose complaining. Men should honeslty grow up its abit of hair for goodness sake, don't hate because shes able to grow more hair on her legs than you can on your entire face 🙃🙃

Lauren Heaver
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I am disgusted by the reaction to this remarkable and brave woman who has disregarded the ridiculous rules for women. I feel immense happiness for her to be able to do this, she has no shame because she should not have to feel ashamed for not wanting to put BLADES TO HER SKIN just to feel beautiful! What a wonderful add! The other adds alongside this are also really great! We need to accept ourselves and our bodies for what they are. More importantly we need to learn to accept others choices! I accept women who want to shave everything, women who shave a little and women who do not shave at all! Same to men! If you are happy in your own skin as you like it then you have accomplished a truly great thing!

María B. Kaiser
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I support women who do not want to shave their body. Simply because who cares? What people do with their body is not my business.

Scott Klassen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How does the length of your natural body hair affect any of us in any way... grow it...braid it...and make close minded toolbars

Lisa Collier
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think it about time we demanded that men shave all of their body hair off! What appalling responses on here- so men honestly how would you feel if women revolted and said get it off!! (the hair that is!!)

Adrian Ward
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

While yes the armpit hair does look nasty and the leg hair doesn't look great I do not understand why people would be sending threats exc over it. We've all made style choices that didn't look good and that is up to us regarding haircuts, clothing styles exc. On a side note putting it in an add campaign does open it up for public commentary so people also should not get upset about people simply sharing their view of it looks good or not.

Emma Thrussell
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I find it amazing that so many people are attacking the girl. It's an ad, she's been paid to be 'original' i.e. 'different'. It's not real people! But body hair in women and men IS real and whether you have it or not is up to you and whether someone else likes it or not is up to them. End of story.

Rich McCormick
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

WOW... some really hateful folks commenting above. We are mammals, we have hair on our bodies. Not everyone is brainwashed into thinking that looking like a skinned pig is the perfect way to be. I grew up in a household where I was taught to find the beauty in everyone. My mom had a few "hippy friends" that didn't believe in shaving but they were still very pretty young women but we are all so brainwashed that when we see a woman with unshaven legs or underarms we think "WOW, REALLY?" but it's good to remind yourself that not everyone's culture or mind set is about those things. If you brush your teeth, clean your skin and keep your hair nice then that's good enough for me.

Allana Rose
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This won't make me popular, but I just don't care to see leg or pit hair on ladies. Of course that is just my opinion and the fact that they are showing this model with hair is their business. It sure doesnt make me want to buy the shoes though and isn't that the purpose of these ads? Is this ad just for shock value? I mean we all are talking about it, but that still doesn't make me want to buy those shoes.

Imbrica Špiček
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

monkey is who ever criticize her!! Body hair is natural and removal is the question of choice. Hairless woman body is a product of sick minds, gay and pedophiles at the first place

Ian Sirota
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Who are any of us to judge her? What she does or doesn't do with her body is none of my business.

Lee from Phoenix
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The people that sent mean comments to her are aholes, but there is nothing at all wrong with people saying they don't like the looks of hairy legs on women. I'm a man with a beard. When I first stopped shaving I got a lot of comments from people, mostly women, who said they didn't like the beard and I should shave. That was their opinion and they were entitled to it. Same thing with this.

Jenna Haak
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That doesn't bother me at all... I have hairy legs and no one sayed anything about them...

Bunny Sevex
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I just thought it was funny she was grabbing toilet paper lol

Poe McPherren
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I never shave my legs. Not only is it a pain in the a**e, the older i get the less hair grows. Why is it a requirement? I love being natural and beautiful. All of the men in my life love it

PHIL D
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She has a right to choose and people have a right to dislike her choice.

Tom Norr
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

what a difference between developed countrys like sweden and the dark-age-djungles of usa or northern africa f.e..she can do and say what she want.end of discussion.

Karina Andersen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

hey body hair is beautiful & one day will become popular like eyebrow hair

Bettye McKee
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually to shave or not to shave should be every woman's choice, not a social requirement. I just thought her body hair was too dark for a natural blonde.

Lazy Panda
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

F*cking awful and disgusting. It's normal for hair to grow there and if you're simple minded enough to comment about how "gross" it is, I suggest you find her home address and send her a monthly supply of razors and other shaving items. If it's really that important to you, that shouldn't be hard to do

Ariel Rose Contare
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

everyone has body hair grow up cuz eve th3 one will be like that don't hate cuz the bible says don't judge and if u judge you get PUNISHED so i don't know how these hoes are hating so they are the ugly ones she will end up rich she's proud

Lyone Fein
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is the way that God made women. Shaving is a very modern fashion.

Earl Cole
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I saw a comment saying that people who are attracted to women that don't shave are pervs. So, having a woman shave all of her natural body hair so that she looks like a little child isn't perverted?

Black Dahlia
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't mind a woman who doesn't shave the rest of her body as long as she shaves her pudendum (if needed). There are more than a few practical reasons for doing this, plus that hair cover evolved before humans invented underwear.

Jenica Thomas
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Go ahead and shave your pudendum if you'd like, but leave mine alone.

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Robynn Lerner
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love it! I love her for being so real!! I wish I could be so brave! 💕

Serena R.
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As a former “wolf”, this is an inspiration to me. My mother started my hair removal the minute a$$holes started teasing/insulting me about it, not realizing what that did to my self esteem. My legs look like hers most times and I’m proud of that.

Elmer Fudd
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sorry. I saw my typos and errors too late to correct them. That's what sometimes happens when you start shifting words and lines around.

Jenny Jozwiak
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There is really something wrong with MEN. Such horrible creatures! So full of anger and violence. No bueno!

Declan Byrne
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She is a natural beauty and because she does not do as others do makes her a leader to be admired

KT Trondsen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

At first my knee jerk reaction was, that is really gross, but I am also really impressed she was brave enough to do such a thing, and body hair is normal. I think i'll still shave though ;)

Birdgirl45
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Good lord people just relax people can think what they want and that won't change

Taryn Engle
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

it's incredibly shallow for anyone to think that it's a crime for a woman to not shave all of your body hair. to quote the late John Lennon "Woman is the slave of the world". ("slave" replacing another word) In my words. The worlds thoughts and policies seem to be in retrograde. We're either stagnant or in reverse as of late. How did this happen? racism, sexism and more.

Echo
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

People stop down voting just because you disagree. Instead make statements that show the fault in someone's statement. Unless of course they are just being out right obnoxious, rude, vulgar. That way we can discuss ideas from all perspectives. As it stands we just end up with a bunch of one way discussions by the most popular views. I think this site has a diverse group of idiots, intelligence, and diverse insight that I love to see. That is a lot harder when we use down votes to cause their statements to go hidden.

Charlotte Lasselsberger
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To each their own. But you know what is too stinkin' cute?!? Those little apricots wearing panties on her instagram, awwwwww ;)

Holden VanderVeer
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

yeah Antony there no law prevent them from saying what they want but that still doesn't change the fact that what they say have consequences and if you say something that comes across insulting don't be surprised when they get mad and retaliate, cause guess what the same law that gives you the freedom to insult people give them the freedom to call you out on it

Amber Nixon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This isnt anything we should even be having an opinion about. Love this page, but c'mon. #trivial

Titus Overway
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is my view on this s**t. People are all supportive of girls getting d***s surgically fused to them (transgender) yet people are going to insult a woman with leg hair? REALLY?!?! the f**k is wrong with society

Becca
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes if a girl wants to grow her leg hair that should be fine! but what bothers me is how some people like to do things like this for attention 😒

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Surely the removal of hair is the attention seeking behaviour if anything (it's not but I'm running with your argument) over doing NOTHING.

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Angelika Rütter
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Allthough I prefer shaved legs and arm pits on women (and arm pits on men too for that matter!), I find the way people reacted to the campaign far more shocking than than the actual image. Whether she decides to shave or not, is absolutely none of anyone's business! As far as the campaign is concerned, I sincerely hope that adidas chose her because they truely believe in women who don't conform to the norm and not because they knew it would cause an outrage if they showed a pretty young woman with unshaved legs and bring them the publicity they wanted/needed. Should that be the case, that girl would have been exploited same as any other young model who came before her and would do absolutely nothing for feminism!

Julie R
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It should be viewed as a choice, like a hairstyle for the head. Pick what you like. I prefer to be fur-free but she's a very pretty girl and should be able to choose for herself. Only she and her partner should care about it.

Kristen Greer
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm mostly just perplexed about why they wanted pictures with toilet paper in them?

Shaena Dean
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is nice to see women look like women instead of an imaginary thing that does not really exist

manowce
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

she can do whatever she wants with her body. but when you display your body for everyone to see, there will be comments. I can't believe she didn't know this will happen. aaand... you can't criticise anything these days - even in a polite manner - because you're always "a hater" and "a body shamer"... FOR ME (my opinion only) this is not pleasant to look at, this whole photoshoot is "nasty" (not the model fault though).

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sure, if you have a body and dont hide in a cave you should totally expect to be threatened with rape 🙄

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Patricia Christiansen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's one thing to be natural but Adidas seem to be throwing it in our faces and featuring it. What's their point? Personally, I am not a fan but to each his/her own.

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If she had shaved legs would you consider this campaign "throwing" hair removal in your face?

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Annette Walker
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ugh disgusting. I have a right to my opinion and if you idiots don't like it then too bad. Idc.

Krusty Shakelford
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I prefer women with shaved legs. Turns me on and the sex is better for both of us. If hairy legs is your preference, go for it. You do you. But yeah, sad that outrage has become so easy and the default state for many on the internet. Increases cortisol levels, waste lines, and results in a myriad of otherwise avoidable health problems.

Micheal Tarr
Community Member
7 years ago

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Anything to stop Muslim migrants from raping you...

J
Community Member
7 years ago

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Yes, we all know everyone has body hair. You have your preferences and I have mine. You have your opinion and I have mine. It's gross.

newsplususa
Community Member
7 years ago

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the casting people should try www.fashionandmovie.com before taking any models for good brands.

Jim Hubbard
Community Member
7 years ago

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I can see the argument that if she is really just going to go all natural, she shouldn't cut her hair in her head either.

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's a ridiculous comparison. Presumably you cut the hair on your head so if you're going to apply your own logic go and have the hair on your legs ripped out at the roots. There is no mention in this ad that she doesn't shave her legs to be natural.

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Stefanita Rares Dumitrescu
Community Member
7 years ago

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I see a bunch of comments like it's just hair. you guys are aware of what a model is? did everybody forgot about standards or are we just happy and encouraging mediocrity and signaling it as a virtue? what's next? ads that promote to be yourself and smell like yourself and therefore stop washing? what is wrong with you guys. we're supposed to evolve not be content with what we are and just be like ... well f**k it I am what I am, I don't have to be better. sigh ...

Rodica Chistol
Community Member
7 years ago

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This really is s**t, promoting transsexual values and not expecting reactions at all. I CHOOSE to absolutely dislike this kind of manifestations and it is my freedom of opinion!!

Iida Vilén
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Uh, how is this about transissues? Being transgender and being a girl with natural bodyhair has nothing to do with eachother. And being trans is not a bad thing. I really hope that you'll look some more REAL information about it and learn to appreciate the diversity of being human

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Talise Snyder
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

F**k off. It's HER body, therefore HER legs, so SHE gets to decide whether or not she is going to shave them. Not YOU.

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Malcontent
Community Member
7 years ago

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Challenging beauty stereo-types- all very noble, but hairy armpits and legs still look gross; even male porn stars shave themselves... think about that...

Cat on a bike
Community Member
7 years ago

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Her choice, but I still think it looks disgusting. I dont like hair, not on me and not on men either. So its not a gender issue but esthetical on my part.

Amanda Bridle
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you think any part of a natural human body looks disgusting you have been well and truely brainwashed.

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Lala Sampurno
Community Member
7 years ago

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humans are hairy. and smelly. and sweaty at times. and full of bodily liquid. have fatty deposits, too. we sag as we age. we have wrinkles. sun spots. birth marks. uneven skin tones. our bodies are not simetrical. our hair does not listen to our command. but we won't see that in adverts, would we?

ForkNBeans
Community Member
7 years ago

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Does Aïka San ever have a thought or opinion that they keep to themselves? How tiring!

Ostap
Community Member
7 years ago

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"The Comments Are Too Horrible To Read" But her legs are too horrible to look lol

Anton Chernenko
Community Member
7 years ago

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Interesting...Of course anyone can do anything with their bodies. Thats fine. How about snot, white-heads and all those things? Is it also perfectly natural? Or do you still have to clean you nose and make sure you do not look like you are homeless Is there any threshold?

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There is nothing unclean about leg hair though, probably why you don't shave yours.

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Patti
Community Member
7 years ago

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I'm not going to be PC. I don't like it. I don't know what's worse, the legs or the pits. She tweezes her brows & wears makeup but doesn't shave.

Amanda Bridle
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She is beautiful just the way she is. And you are not being un-pc by stating your opinion....you are being a social sheep

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Cat person
Community Member
7 years ago

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Sure, don't shave your legs, but for gods sake please shave your armpits. It gets so sweaty there and stint

Gaven Ellorris
Community Member
7 years ago

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oh look it's a skinny, blonde, white cis woman with a flawless face. BEAUTY IS REDEFINED FOREVER oh nooo

Laura Johnston
Community Member
7 years ago

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To each his/her own but i prefer seeing slean shaven legs and armpits on women. And really, whats up with the shot of her pulling off a sheet toilet paper? What does wearing Adidas and toilet paper have in common?

ZaCloud
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The pic in the bathroom is from her Instagram, not Adidas. Portraying several aspects of humanity that are natural all at once yet derided.

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Cooltura Pop
Community Member
7 years ago

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She might want to be hairry for the comercial or in real life. I don't care. I can still find it ugly as hell.

Anthony Guess
Community Member
7 years ago

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yuck, super gross. It would be like a fat beer bellied dude modelling. All you hypocrites wouldn't be like "oh accept his beauty!"

Melissa Levine
Community Member
7 years ago

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I don't care about the leg hair, but that armpit hair is distracting. She's got more than my husband.

Phillip Moderow
Community Member
7 years ago

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Yeah, go ahead, take another shot at feminism. LEG AND UNDERARM HAIR MAKE A "WOMAN" LOOK MORE LIKE A TRANSGENDER ! And yes, there's something wrong with that too. It just ain't pretty.

Ciara Ní Mhurchú
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So all of us women look transgender when we dont shave? Do you men look like gorillas?

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Miguel Angel
Community Member
7 years ago

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Hahaha, the advances of feminism, Sweden is definitely lost.

Brinna Rhys Bell
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Since when does natural leg hair have anything to do with feminism? O_o This is how nature made us. Deal with it.

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Cherie O
Community Member
7 years ago

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She can have unshaven legs and arms...it doesn't affect me one bit. But when you don't shave your armpits, you increase the chances of smelling bad when you sweat. So why in the world would you want that?

ZaCloud
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's what daily washing and deodorant are for. Men aren't expected to shave their armpits, most don't.

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PsychoPrincess
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why so it looks like you're f*****g the privates of a 12 year old? By tje way are you a secret pedophile? Manicured not bald

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Angie Chan
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There are a lot of shallow jackwagons--both male and female--out there that expect females to be as hairless as dolphins. It irritates me to think that this was a societal norm created by the razor industry because they wanted to sell more razors and females were an untapped market, thus the marketing and body-shaming began.

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Yaara Tal
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

EVERY WOMAN HAS BODY HAIR. Grow up and get over yourselves. It's just hair.

Barb Logan
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I prefer shaving it. I never had a lot to begin with but am much more comfortable without it. I like smoooth!

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Amaranthim Talon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well it is choice , isn't it? She is a very pretty girl- obviously has a brain or she would conform. Personally it is not an aesthetic I would embrace, but that is MY choice. However- it is reprehensible that people would attack her for such a pathetic statement- Come on- It's just body hair and HERS at that- mind your own business, haters!

Amaranthim Talon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Re-reading I see I wrote her statement was pathetic- not what I meant- I meant condemning it was pathetic- sometimes my fingers go faster than my thoughts can filter to them- apologies~

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Stella Rose
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If it's not supposed to be there, why does it grow there? No girl should feel obligated to shave.

ZaCloud
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Good for her. Those haters suck. Seriously, what makes male body hair so clean and pure and acceptable, but women's body hair inherently dirty or nasty? It's yet another double-standard that needs to go. I've got so much internalized misogyny embedded in me over the years, that I still have a gut-reaction of "eww" at the images, even though mentally I know better. I'm trying my best to work past that, though. The more women are brave enough to go natural, the easier it'll become for us all to get past the initial feeling of discomfort. It was the same to me with the idea of homosexuality (as a kid, I was like 'eww,' but over time I accepted it, until now I'm completely comfortable with it and support the equality they deserve), and of transgender people (I'm still practicing, but finding it easier and easier to use people's preferred pronouns, even neutral ones like "they/them"). This is why famous examples are important, to help us all accept positive changes for the better.

Lulu Rauf
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She looks gorgeous. Girls have furry legs too.. it's time that the world accepts us as we are.

Richard Campbell
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

oh god that's sexy. drool! who cares about haters? time to evolve. if a woman doesn't want to shave, who the hell are you to comment?

Holden VanderVeer
Community Member
7 years ago

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here her she quite lovely I would love to see ore of her *wink wink*

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Elaine Van Zon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do not understand why people feel they can be hateful and insulting over what women choose to do with their own bodies. Do you think some people are constantly looking for something to judge others for? If it wasn't body hair it would by something else as insignificant. It doesn't really make any sense. We seem to live in a culture where it's acceptable to abuse, judge and threaten anyone simply for a difference of opinion. How did this happen?

Aunt Messy
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You wouldn't believe the c**p I get for having a full back tattoo. 'But you're soooo preppy!", they howl, as if I care.

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Tahir Ahmad
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Beautiful In Every Aspect - Who are We To Judge Her? Loved Those hairy Legs and Hairy Pits, Truly Natural and Beautiful. The Cosmetic Industry Has Brainwashed Society To Be Hair Free For Their Profits, Sad Indeed. She Is Beautiful and Natural The Way She is and I Respect Her For That.

Full Name
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Who are We To Judge Her?" Uh....it's a fashion ad. The entire purpose of it is for judging. You think she was chosen by accident? You think any model is ever chosen by accident? The art direction is very purposeful because it's specifically trying to create an image. That's literally the point of an advertisement.

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Lee-Ann
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

People have been removing hair since the ancient Egyptians, it fluctuates with the times. Don't understand the rape threats against this poor woman as she has made a decision on what to do to her own body hair.

Rafaella Bueno
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It doesn't even make sense, I mean, "I think you're gross and look like a monkey, not a girl, so I'm going to sexually assault you"... What the hell?

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Jim Hubbard
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't understand why people feel the need to berate her. If you don't find her attractive or compelling, just move along.

Linda Gulley
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

WTF with the toilet paper? Is she on the toilet? THAT is what's gross.

Aïka San
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

OMG! Get over it! lolol She's making a statement! lolol Everyone goes to the toilet, like everyone has body hair! lolol... We actually don't know for sure if she's there or not... who knows, those toilet papers might just be props lolol... Either way, it's a statement that, imho, says to get over yourself coz everyone has hair and everyone goes to the toilet! It's both natural to do so! lolol... My goodness, so many people with so many taboos! lolol...

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Ben Smith
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well the campaign is working... We're all taking about it. A marketing guy somewhere earned his paycheck this week.

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What are we talking about? The product or the model? marketing fail.

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Jaana Boren
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love that outfit!!! AND I think its perfectly fine and VERY much healthier to let our body hair grow as it is supposed to!

Carol Anne
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think she's fabulous! Let's get rid of the misconception that women should not have any body hair. It's stupid. If women want to shave, fine, just like men. But we shouldn't be shamed and mocked if we choose not to.

Full Name
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Men are in the same boat. Try having a monobrow or hairy nuts or chest or even neck, for that matter. Men get told to groom much of their hair too. We're taught that hairy backs are gross. We get told to keep a clean torso, and women get told to keep clean underarms and extremities. It's not that different, to be honest. Women seriously need to calm down with this double standard stuff. Men are far more brutal with the comments, but the expectations really aren't that different for the sexes as far as hair is concerned.

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d r e a m w o r l d
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now I do honestly favor smooth skin instead of prickly skin, but that's only a personal opinion. There is no need to cause an uproar about it.

Zinti
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love how she gets all the flack for the ads. Like the photographer didn't know? Adidas didn't realize when they published the ads?

Katinka Min
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My God, the drama over some body hair. -_- And how disturbing that there are people out there who threaten rape just because a pretty girl is (very mildly) going against some beauty ideals.

Hannah Preston
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Shave or don't shave, but be comfortable with who you are! That's it. Be comfortable with you! 😀

Melissa Nunya
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My 21 year old daughter doesn't shave, I like to do my legs and armpits. Whatever the individual is comfortable with. I don't care if I see a woman in a dress with hairy legs. It's got nothing to do with me.

MyBunniesAndMe
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I personally prefer to wax/shave my leg and armpit hair, but i am all for women deciding their own fate of their leg hair. Honestly, why does it bother men so much? Do we complain about their armpit and leg hair and make them shave? No, so there shouldn't be such a problem for women.

Lu
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's beyond hilarious that we're at a point where we get shocked by this. That's a sign of being brainwashed. I won't lie seeing a woman's hairy armpits makes me squirm a bit but I know that it's MY problem.

Bob 2.0
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This ad campaign is fine, but the dress and the running shoes have nothing to do with each other. Kind of opposite things.

makki
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I m a girl with very hairy legs x3 I get weird looks all da time so go her!

Momogi
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

All of these hurtful comments about hairs are making me sick.

Shaena Dean
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is wonderful to see images of women that look like women instead of an imaginary thing that does not exist.

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes, she looks like a woman; a woman with neanderthal legs and a tribble under each arm. It sends a message that she might not be up to speed on other aspects of personal hygiene.

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j. D.
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hey Adias, wanna really “redefine beauty”? Try putting women, body hair or no, in poses that aren't meant to subconsciously say, "I'm a woman, therefore a sex object, come have a look under my clothes". Sigh.

Weeping Willowz (WeepingWillowz)
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Soooo, they’re saying that girls that don’t shave their legs are disgusting Neanderthals? I don’t shave my legs! Why do we even need to shave? WHY ARE THE WORLDS WOMAN STANDARDS SO CRUEL?!?!??

Muñi
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We have body hair FOR A REASON, shaving is a cultural thing but is unhealthy on the long run, it exposes your skin to bacteria, and the hair is there to protect your skin from the environment, it might look "good" according to society's standards but is not natural nor healthy.

Muñi
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Lol you don't get the crabs if you don't go having intercourse with every nasty humanlike being that stands in front of you hahaha just be clean dude!!!

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Ivan Aguilar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As a REAL man I prefer to be with a woman that feels confident and comfortable in her own skin, this only shows she doesn't give a f*#ck and a lot of self esteem. The guys complaining are just kids, real men likes real women.

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You're still framing what a woman does with her own body in relation to what some man she's never met prefers. You might think it's the opposite of sexism to say you prefer women with body hair/no make up/on the heavy side or whatever it is, but it's really not.

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Janet Margaret
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To all the people (eh-hem, men) whose comments were published in this article, please learn how to write before you judge someone. Your ignorant judging and poor writing skills show just how uneducated you are. Also, if a male wants to rape a woman for having hairy legs (because it reminds him of a man) you're a repressed POS. Get out of the closet. Your sex life will be healthier.

Barb Young
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Newsflash: it's her body and she is the only person who gets to be in control of that body. She isn't even all that hairy, it's barely noticeable! Many of us female identifying humans have way more fur than that.

Joanne Hudson
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I want every man who said something negative about this model to stand and roll up their pant legs. Then tell me about ugly leg hair.

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Okay, I just did it and her leg hair is still repulsive, so your test doesn't work.

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Jan Wyn
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Put your hands up if you shave in winter, or don’t shave as much or till we have to go out, we are born with hair every where. WTF, are people so socially stero typed, brain washed on how we are suppose to look REALLY STOP BEING SHEEP 🐑

Flower Waheed
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What I noticed is that all the hate comments appear to have male names....

Monica Maree
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's summer here and now I don't want to shave my legs so that I can see the disgusted looks men will give me as they walk past with hairy forests covering their legs, arms, backs, shoulders, chests, a*s crack, snail trail and faces. We are decedents from apes, we are gonna be hairy.

Turd Ferguson
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Swedish Model Gets Criticized Because Of Hairy Legs In Adidas Campaign, And The Comments Are Too Horrible To Read" but we're going to post them for you anyway.

pusheen buttercup
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

oh my god. calling a woman a monkey, disgusting, classes just because of some leg hair? it's these people who have no class. There are many countries all over the globe who have women that do not shave. Who are we to say our beauty standards are the "only" way? A happy woman. that is what's beautiful.

Ilona G.
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They are afraid of some hairs? They must have a bad childhood with evil hairmonsters under their beds. Nobody telled them about real women, right? Poor darlings.

Lidee Moril
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Another option: stop allowing comments for every fart on the internet. People with hardly any brain can give opinions these days, with a certrain mr. Trump as the sad leader of todays troll army... It’s time to go back to the basics....

Kiahna
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hey. Leg hair isn't the prettiest thing in the world, but it's HER choice. No one should be judging her for HER OWN decision. It's not fair for her. I don't shave my legs, and I would hate to be judged so savagely for it.

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It wasn't HER decision, it was the photographer's decision to choose her because he wanted you to see hairy legs. He USED her.

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Wafae Chibani
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Thank you Adidas for this ad, absolutely love the fact of pointing out that women too have body hair and that shaving, waxing, etc. is optional, it has nothing to do with feminity!

Valefar
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe, maybe not. Men are like apes anyway. Women distinguish themselves when they do things to place themselves above apes...such as shaving their legs and pits. Men do the same when they shave their whiskers. It's about good grooming and an appearance that displays care about good hygiene and nothing to do with femininity or masculinity.

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Anna Mcaffee
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't care, we're all different. If we're going to mock person for being different, let's start with people who are hiding behind a PC screen and posting stupid comments about someones fuc* leg hair. I'm sure those people have some personal and physical frustrations.

Kikka io
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

to be a blond girl has a lot of hair on her legs. for the rest if a person wants to or does not want to deplete they are his own. I think every woman should be free to decide how to behave with her hair. I chose to wipe my legs off, because they bore me with socks, but my armpits never saw them in wax and I never felt embarrassed about my hair. we must stop making us conditional on the dictates of fashion, showing us these beautiful creatures without a wrinkle, without a bunch of cellulite, without a gram of fat, with the bones in evidence, capellilucents and sorted in any situation, and not even a hair on the perfectly smooth body. they have nothing human. they look like the Venusians of Captain Harlock.

John Ferenz
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do see why women like to shave their legs, though. I did it once for a costume, and it was great. If it was quick and easy, I might still be shaving them.

Squiddosnazz
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Exactly, though, some women don't shave their legs because it's NOT quick and easy and they'd rather just do without it. Comes down to the same thing :)

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Connor Johnson
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why... why does society need to think just because someone doesn't shave they are disgusting.

James Fear
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

as a man of northern european desent and a man with an open and free thinking mind, i have to say, shame on you sad pathetic abusive tiny minded excuses for so called men and some women , this woman like all women is her own person if she wishes to shave any part of her body or not, thats her business and only her business, the only disgusting thing is that some men women and boys should feel they have the right to be so obnoxious offensive and stupid,

DopethronePunkUK
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As a straight male who would consider himself a feminist, i hate the fact that i find this a bit disgusting, maybe society has conditioned me to automatically think leg hair on woman is nasty, if my wife wanted to grow her leg hair i would ask her (maybe for my own selfish reasons) to absolutely not, i wouldn't want to see her with hairy legs, i would find it pretty gross, thats just the truth.

Adroit_Youth15
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We are animals, after all. We WILL have body hair. No matter whatever people think. Maybe its not that appealing to our eyes as we are taught to be feminine and not have a single hair on our body, but woah, its just hair like on your head. Your head also has a brain. Please use that, haters. Thanks. :))

Rhon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I find it sad that so many people would condemn a girl for something that women have only done for around 100 years. For thousands of years no one even thought about women having hairy legs or armpits. It was as normal as women having hair on their heads! Then some idiot decided that maybe it would be better if women didn't have hairy legs and we've been slaves to society's expectations ever since. I wonder how men would cope if suddenly it was disgusting for men to have hairy legs?????

Embel Stee
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Now, this just shows how scary the world has become. I mean, just because this woman had hairy legs and stuff doesn't mean that people already have that "right" to ridicule and slander her. Just what is wrong with today's society? I know that humans have already set that standard but, why would some of us even bother insulting this model? It was her own choice, and the least thing that we could do is respect it. It's not like she's a murderer when she has a hairy leg. And by the way, it's normal for women (not just for men) to be "hairy." You know what's not normal? Being disrespectful of other people's innocent choice.

J
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She rocks! I think is is ridiculous that people have an adverse reaction to natural body hair. It wasn't until the 1920-30's that any women shaved their underarms. Just look at the beautiful picture of women in their strapless dresses with sexy underarm hair. It was considered sexy! Then some marketing ploy to get them to buy products changed all that and people fell for it. Now it seems normal. Also it cracks me up that someone said this was against "european values" as europeans didn't follow american lead and shave until fairly recently. When I was a young women there in the 90's people thought I was strange for shaving! Also, why is it fair that women are pressured to take such painstaking efforts to be "presentable" to this male-driven societal notion that women should be hairless and flawless! I mean , really! Shaving, dieting, wearing make-up and even more invasive procedures are just a ridiculous burden. Just let people be their natural selves already!

J
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

she rocks! what a random societal pressure to shave. It was not until the 1920-30's that any women shaved their armpits - it was an american marketing thing to get them to buy products. Just look at the pics of women in the 20's in their fancy sleeveless dresses and hairy sexy armpits. It was considered sexy. And it cracks me up that someone referred to "european values" because women in europe did not follow american hairlessness on arms and legs until fairly recently. It is ridiculous to think women should have to go through such pains and efforts for male opinions: shaving, dieting, putting on makeup, .... just let people be naturally themselves already!

Lisa Greene
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I have a hard time believing that anyone would have such negative responses to a natural thing! It's the same people that thing breastfeeding is sexual. Sickos...

Lisa Ringmaster
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Omg she has hair!!! 😱😱 We must freak out and run like hell!! 🙄

Tiff Jade Thompson
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Do you see how most of the hate is coming from men... shame... Anyways, fools... it's just hair. It's a wonder how men can only accept hair when its in places they enjoy... Our choices are ours to makes...

Iida Vilén
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I wouldn't even notice the hairy legs without those high contrast stop pictures! It feels so odd to me that they are a big thing for so many people, and i really feel like i don't want to live on the same planet as these idiotic scumbags that has to tell their outdated opinions.

Lara B.
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Tbc i don't like hair on my body. I just like it when everything is smooth, i don't know... it just bothers me. It bothers me on MY BODY!!! That doesn't mean that everyone else should feel the same as I do. If you like your body hair. Go on then, don't shave it. It is hair, it is natural and no one should feel obliged to remove it. I don't get why people keep freaking out about that. Why can't a woman be hairy? Seems to be ok with men, so why all the fuss?? Stop hating, start loving <3

Sarah Lovett
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I quit shaving my legs and arm pits on gradating from High school (1975). I felt it was a form of self mutilation which forced women to remain prepubescent i.e. childlike. Braizilliian even more so.

Sick Boy
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The outrage was of a magnitude one would expect from Islamic fundamentalists, sans the stones in hands. It's terrifying, given how it was about something quite innocuous and funny.

Celeste Spaniel
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Guess what, women are humans, (I know! Crazy right!?) and humans have hair on their bodies! WHY is this concept so hard to grasp?? It's completely natural and NORMAL to have body hair!

Patricia Kinge
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think that every male who has written insults should think on - both males and females have body hair - if the sight of said body hair offends some males so much in females, then maybe those males aught to remove all their body hair too - have you ever thought that this may offensive to females when you wear shorts and remove your tops - this is a world of equality - it's natural in both sexes and we all have the right to make choices - remember though one should practice what one preaches!!

Suzanne
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Women have body hair, not a big deal and no one should be shamed for it.

Karina Andersen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

hey body hair is beautiful & one day like eyebrow hair will become popular

pusheen buttercup
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I understand some people have what they like and don't like, but these cruel words aimed at this young girl are far too extreme to be that simple. The viciousness behind them, cursing at her, serve to expose the fear within these individuals. Clearly they feel they need someone to dig at because they're unhappy and frightened.

Marina Heilman
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

haha. at the least, she could have the same colour hair all over & matching :-D

Sister227
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't think it's such a big deal. This is her choice, let her be herself! Women have natural body hair; so prefer to remove it, some do not. I think it's completely up to the individual. With all the "love yourself for who you are, wear what you want" type things that are happening now-a-days, I'm surprised there were so many negative responses. "That's disgusting". It isn't your place to tell her how she should look, and she should not have to feel like she must look as your definition of attractive. Her decisions don't revolve around you. More and more women are rising up against mens' ideals of attractive or beautiful; more 'curvy' girls are rocking cropped tops and bikinis, when once, such movements were considered gross, now the ladies doing this are 'brave'. How is Arvida Byström's stand so different? This is one young lady, doing one simple thing: not shaving. The media has completely blown up about this, and it baffles me as to why. Let Miss Byström do what she wants.

George Alexander
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I had a German family move into our neighborhood several years ago. They became like family to us. When they first came I noticed that she did not shave her underarms. I said nothing. They lived here for several years and then moved to another city in our state. He worked for a German company that had a factories here in America. One day I finally noticed she had started shaving. I don't know when she started because to me it wasn't important. They are good people and that's all I cared about. We are still in touch even though they moved back to Germany years ago. They come to visit whenever he's sent here for whatever reason. If your relationship with someone depends on whether or not they shave their legs or underarms then you are a narrow minded person that I would not want to meet. Not all cultures believe that a woman's body is to look like it did when she was born. God gave us hair for a reason!

Echo
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Question: So a woman with blonde hair has black leg hair? I just thought it would all be lighter. Not blonde maybe, but lighter. Excuse my ignorance as you know a lot of woman shave and I really don't know.

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Generally pubic hair, which despite general belief is any hair that only appears at/post puberty, is darker than hair on your head. Weirdly the exception is male facial hair which is often red or reddish even if a guy has dark hair.

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Sherri Fournier
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Didn't notice the hair as much as the nip showing. Does that make me shallow....? I'm sure SOMEONE will say 'everyone has nipples so get over it' !!

SA GO
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

:) thats a good thing, because once you shaved/plucked or do whatever to deal with removing those hairs on parts of your body, i.e. armpits and legs; you'll deal with them again and again, your entire life. but kudos to her.

Axel Santos
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She's gorgeous! I respect her decision of not waxing... But I'm into waxed girls :)

Suzanne Haigh
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How appalling, if she is OK with it , they are her legs. Silly bitches giving nasty comments

Cat Hunter
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Women have hair. People need to stop being shallow and immature about a naturally occurring reality. People need to do what they want to their own body hair and stop bitching about other people and what they do or do not do. Kudos to her and Adidas.

Padroe nelson
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think the woman is beautiful and sexy and she is just the way God made her. The guys that put her down should probably do some reading and get smart, idiots.

Isog Sargent
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The guys who are disgusted by this are also the guys who would love to have the chance to date this woman. Or any woman.

Magdalina777
Community Member
6 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The comments are making me feel weird for saying this, even though I actually am a girl who usually can't be bothered to shave her legs, but I do feel she'd look much...better with shaved leg hair =x Plus it's kind of a crazy contrast between how neatly cut her head hair is and how perfect her makeup and all and then the rest. It just kind of looks very odd to me. Obviously I don't think that justifies the flatout insults people are blindly throwing at her but frankly I don't think it deserved the blind praise people are giving her here either. She has the right to be herself and people have the right to not like it, neither of those is wrong as long as everyone is civil to each other. Also, the armpits hair bothers me quite a bit actually, when you don't shave it it appears to accumulate the smell and then it's that much harder to stay nice, clean and fresh smelling, especially in hot weather=x And then afaik models work in those extremely hot bright lights...this is bothering me>.<

NoAssumedName
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Wow...just...wow...the amount of stupidity and r******d comments is just unbelievable.

Katie Bear
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think she's adorable. The fuzzy and the big shoes. She has this fairy-hobbit-princess thing going, which is so much better than the usual petite, hairless, ordinary clones

James Latter
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Got ya. I think they're absolutely beautiful however this is a silly life stealing thing to do because she's getting the p**s taken out of her to sell razors and therefore giving her life to the company and to money and so on . So if she was suffering for good causes she would be a lot happier I think that changing the world for the better is better an hopefully someone tells her that this is the case.

Kristin Haskins
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Simple theory (as OLD as the hills), and it goes like this: To each his or her own. Get it? Good.

Rabiha Mustafa
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Guys should try getting there legs etc waxed and then we'll see whose complaining. Men should honeslty grow up its abit of hair for goodness sake, don't hate because shes able to grow more hair on her legs than you can on your entire face 🙃🙃

Lauren Heaver
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I am disgusted by the reaction to this remarkable and brave woman who has disregarded the ridiculous rules for women. I feel immense happiness for her to be able to do this, she has no shame because she should not have to feel ashamed for not wanting to put BLADES TO HER SKIN just to feel beautiful! What a wonderful add! The other adds alongside this are also really great! We need to accept ourselves and our bodies for what they are. More importantly we need to learn to accept others choices! I accept women who want to shave everything, women who shave a little and women who do not shave at all! Same to men! If you are happy in your own skin as you like it then you have accomplished a truly great thing!

María B. Kaiser
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I support women who do not want to shave their body. Simply because who cares? What people do with their body is not my business.

Scott Klassen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How does the length of your natural body hair affect any of us in any way... grow it...braid it...and make close minded toolbars

Lisa Collier
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think it about time we demanded that men shave all of their body hair off! What appalling responses on here- so men honestly how would you feel if women revolted and said get it off!! (the hair that is!!)

Adrian Ward
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

While yes the armpit hair does look nasty and the leg hair doesn't look great I do not understand why people would be sending threats exc over it. We've all made style choices that didn't look good and that is up to us regarding haircuts, clothing styles exc. On a side note putting it in an add campaign does open it up for public commentary so people also should not get upset about people simply sharing their view of it looks good or not.

Emma Thrussell
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I find it amazing that so many people are attacking the girl. It's an ad, she's been paid to be 'original' i.e. 'different'. It's not real people! But body hair in women and men IS real and whether you have it or not is up to you and whether someone else likes it or not is up to them. End of story.

Rich McCormick
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

WOW... some really hateful folks commenting above. We are mammals, we have hair on our bodies. Not everyone is brainwashed into thinking that looking like a skinned pig is the perfect way to be. I grew up in a household where I was taught to find the beauty in everyone. My mom had a few "hippy friends" that didn't believe in shaving but they were still very pretty young women but we are all so brainwashed that when we see a woman with unshaven legs or underarms we think "WOW, REALLY?" but it's good to remind yourself that not everyone's culture or mind set is about those things. If you brush your teeth, clean your skin and keep your hair nice then that's good enough for me.

Allana Rose
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This won't make me popular, but I just don't care to see leg or pit hair on ladies. Of course that is just my opinion and the fact that they are showing this model with hair is their business. It sure doesnt make me want to buy the shoes though and isn't that the purpose of these ads? Is this ad just for shock value? I mean we all are talking about it, but that still doesn't make me want to buy those shoes.

Imbrica Špiček
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

monkey is who ever criticize her!! Body hair is natural and removal is the question of choice. Hairless woman body is a product of sick minds, gay and pedophiles at the first place

Ian Sirota
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Who are any of us to judge her? What she does or doesn't do with her body is none of my business.

Lee from Phoenix
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The people that sent mean comments to her are aholes, but there is nothing at all wrong with people saying they don't like the looks of hairy legs on women. I'm a man with a beard. When I first stopped shaving I got a lot of comments from people, mostly women, who said they didn't like the beard and I should shave. That was their opinion and they were entitled to it. Same thing with this.

Jenna Haak
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That doesn't bother me at all... I have hairy legs and no one sayed anything about them...

Bunny Sevex
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I just thought it was funny she was grabbing toilet paper lol

Poe McPherren
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I never shave my legs. Not only is it a pain in the a**e, the older i get the less hair grows. Why is it a requirement? I love being natural and beautiful. All of the men in my life love it

PHIL D
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She has a right to choose and people have a right to dislike her choice.

Tom Norr
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

what a difference between developed countrys like sweden and the dark-age-djungles of usa or northern africa f.e..she can do and say what she want.end of discussion.

Karina Andersen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

hey body hair is beautiful & one day will become popular like eyebrow hair

Bettye McKee
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually to shave or not to shave should be every woman's choice, not a social requirement. I just thought her body hair was too dark for a natural blonde.

Lazy Panda
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

F*cking awful and disgusting. It's normal for hair to grow there and if you're simple minded enough to comment about how "gross" it is, I suggest you find her home address and send her a monthly supply of razors and other shaving items. If it's really that important to you, that shouldn't be hard to do

Ariel Rose Contare
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

everyone has body hair grow up cuz eve th3 one will be like that don't hate cuz the bible says don't judge and if u judge you get PUNISHED so i don't know how these hoes are hating so they are the ugly ones she will end up rich she's proud

Lyone Fein
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is the way that God made women. Shaving is a very modern fashion.

Earl Cole
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I saw a comment saying that people who are attracted to women that don't shave are pervs. So, having a woman shave all of her natural body hair so that she looks like a little child isn't perverted?

Black Dahlia
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't mind a woman who doesn't shave the rest of her body as long as she shaves her pudendum (if needed). There are more than a few practical reasons for doing this, plus that hair cover evolved before humans invented underwear.

Jenica Thomas
Community Member
5 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Go ahead and shave your pudendum if you'd like, but leave mine alone.

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Robynn Lerner
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I love it! I love her for being so real!! I wish I could be so brave! 💕

Serena R.
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

As a former “wolf”, this is an inspiration to me. My mother started my hair removal the minute a$$holes started teasing/insulting me about it, not realizing what that did to my self esteem. My legs look like hers most times and I’m proud of that.

Elmer Fudd
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sorry. I saw my typos and errors too late to correct them. That's what sometimes happens when you start shifting words and lines around.

Jenny Jozwiak
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There is really something wrong with MEN. Such horrible creatures! So full of anger and violence. No bueno!

Declan Byrne
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She is a natural beauty and because she does not do as others do makes her a leader to be admired

KT Trondsen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

At first my knee jerk reaction was, that is really gross, but I am also really impressed she was brave enough to do such a thing, and body hair is normal. I think i'll still shave though ;)

Birdgirl45
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Good lord people just relax people can think what they want and that won't change

Taryn Engle
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

it's incredibly shallow for anyone to think that it's a crime for a woman to not shave all of your body hair. to quote the late John Lennon "Woman is the slave of the world". ("slave" replacing another word) In my words. The worlds thoughts and policies seem to be in retrograde. We're either stagnant or in reverse as of late. How did this happen? racism, sexism and more.

Echo
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

People stop down voting just because you disagree. Instead make statements that show the fault in someone's statement. Unless of course they are just being out right obnoxious, rude, vulgar. That way we can discuss ideas from all perspectives. As it stands we just end up with a bunch of one way discussions by the most popular views. I think this site has a diverse group of idiots, intelligence, and diverse insight that I love to see. That is a lot harder when we use down votes to cause their statements to go hidden.

Charlotte Lasselsberger
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To each their own. But you know what is too stinkin' cute?!? Those little apricots wearing panties on her instagram, awwwwww ;)

Holden VanderVeer
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

yeah Antony there no law prevent them from saying what they want but that still doesn't change the fact that what they say have consequences and if you say something that comes across insulting don't be surprised when they get mad and retaliate, cause guess what the same law that gives you the freedom to insult people give them the freedom to call you out on it

Amber Nixon
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This isnt anything we should even be having an opinion about. Love this page, but c'mon. #trivial

Titus Overway
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is my view on this s**t. People are all supportive of girls getting d***s surgically fused to them (transgender) yet people are going to insult a woman with leg hair? REALLY?!?! the f**k is wrong with society

Becca
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Yes if a girl wants to grow her leg hair that should be fine! but what bothers me is how some people like to do things like this for attention 😒

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Surely the removal of hair is the attention seeking behaviour if anything (it's not but I'm running with your argument) over doing NOTHING.

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Angelika Rütter
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Allthough I prefer shaved legs and arm pits on women (and arm pits on men too for that matter!), I find the way people reacted to the campaign far more shocking than than the actual image. Whether she decides to shave or not, is absolutely none of anyone's business! As far as the campaign is concerned, I sincerely hope that adidas chose her because they truely believe in women who don't conform to the norm and not because they knew it would cause an outrage if they showed a pretty young woman with unshaved legs and bring them the publicity they wanted/needed. Should that be the case, that girl would have been exploited same as any other young model who came before her and would do absolutely nothing for feminism!

Julie R
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It should be viewed as a choice, like a hairstyle for the head. Pick what you like. I prefer to be fur-free but she's a very pretty girl and should be able to choose for herself. Only she and her partner should care about it.

Kristen Greer
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'm mostly just perplexed about why they wanted pictures with toilet paper in them?

Shaena Dean
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It is nice to see women look like women instead of an imaginary thing that does not really exist

manowce
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

she can do whatever she wants with her body. but when you display your body for everyone to see, there will be comments. I can't believe she didn't know this will happen. aaand... you can't criticise anything these days - even in a polite manner - because you're always "a hater" and "a body shamer"... FOR ME (my opinion only) this is not pleasant to look at, this whole photoshoot is "nasty" (not the model fault though).

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sure, if you have a body and dont hide in a cave you should totally expect to be threatened with rape 🙄

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Patricia Christiansen
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's one thing to be natural but Adidas seem to be throwing it in our faces and featuring it. What's their point? Personally, I am not a fan but to each his/her own.

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If she had shaved legs would you consider this campaign "throwing" hair removal in your face?

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Annette Walker
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Ugh disgusting. I have a right to my opinion and if you idiots don't like it then too bad. Idc.

Krusty Shakelford
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I prefer women with shaved legs. Turns me on and the sex is better for both of us. If hairy legs is your preference, go for it. You do you. But yeah, sad that outrage has become so easy and the default state for many on the internet. Increases cortisol levels, waste lines, and results in a myriad of otherwise avoidable health problems.

Micheal Tarr
Community Member
7 years ago

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Anything to stop Muslim migrants from raping you...

J
Community Member
7 years ago

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Yes, we all know everyone has body hair. You have your preferences and I have mine. You have your opinion and I have mine. It's gross.

newsplususa
Community Member
7 years ago

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the casting people should try www.fashionandmovie.com before taking any models for good brands.

Jim Hubbard
Community Member
7 years ago

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I can see the argument that if she is really just going to go all natural, she shouldn't cut her hair in her head either.

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's a ridiculous comparison. Presumably you cut the hair on your head so if you're going to apply your own logic go and have the hair on your legs ripped out at the roots. There is no mention in this ad that she doesn't shave her legs to be natural.

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Stefanita Rares Dumitrescu
Community Member
7 years ago

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I see a bunch of comments like it's just hair. you guys are aware of what a model is? did everybody forgot about standards or are we just happy and encouraging mediocrity and signaling it as a virtue? what's next? ads that promote to be yourself and smell like yourself and therefore stop washing? what is wrong with you guys. we're supposed to evolve not be content with what we are and just be like ... well f**k it I am what I am, I don't have to be better. sigh ...

Rodica Chistol
Community Member
7 years ago

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This really is s**t, promoting transsexual values and not expecting reactions at all. I CHOOSE to absolutely dislike this kind of manifestations and it is my freedom of opinion!!

Iida Vilén
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Uh, how is this about transissues? Being transgender and being a girl with natural bodyhair has nothing to do with eachother. And being trans is not a bad thing. I really hope that you'll look some more REAL information about it and learn to appreciate the diversity of being human

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Talise Snyder
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

F**k off. It's HER body, therefore HER legs, so SHE gets to decide whether or not she is going to shave them. Not YOU.

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Malcontent
Community Member
7 years ago

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Challenging beauty stereo-types- all very noble, but hairy armpits and legs still look gross; even male porn stars shave themselves... think about that...

Cat on a bike
Community Member
7 years ago

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Her choice, but I still think it looks disgusting. I dont like hair, not on me and not on men either. So its not a gender issue but esthetical on my part.

Amanda Bridle
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you think any part of a natural human body looks disgusting you have been well and truely brainwashed.

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Lala Sampurno
Community Member
7 years ago

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humans are hairy. and smelly. and sweaty at times. and full of bodily liquid. have fatty deposits, too. we sag as we age. we have wrinkles. sun spots. birth marks. uneven skin tones. our bodies are not simetrical. our hair does not listen to our command. but we won't see that in adverts, would we?

ForkNBeans
Community Member
7 years ago

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Does Aïka San ever have a thought or opinion that they keep to themselves? How tiring!

Ostap
Community Member
7 years ago

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"The Comments Are Too Horrible To Read" But her legs are too horrible to look lol

Anton Chernenko
Community Member
7 years ago

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Interesting...Of course anyone can do anything with their bodies. Thats fine. How about snot, white-heads and all those things? Is it also perfectly natural? Or do you still have to clean you nose and make sure you do not look like you are homeless Is there any threshold?

djinnjeannie
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There is nothing unclean about leg hair though, probably why you don't shave yours.

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Patti
Community Member
7 years ago

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I'm not going to be PC. I don't like it. I don't know what's worse, the legs or the pits. She tweezes her brows & wears makeup but doesn't shave.

Amanda Bridle
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

She is beautiful just the way she is. And you are not being un-pc by stating your opinion....you are being a social sheep

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Cat person
Community Member
7 years ago

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Sure, don't shave your legs, but for gods sake please shave your armpits. It gets so sweaty there and stint

Gaven Ellorris
Community Member
7 years ago

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oh look it's a skinny, blonde, white cis woman with a flawless face. BEAUTY IS REDEFINED FOREVER oh nooo

Laura Johnston
Community Member
7 years ago

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To each his/her own but i prefer seeing slean shaven legs and armpits on women. And really, whats up with the shot of her pulling off a sheet toilet paper? What does wearing Adidas and toilet paper have in common?

ZaCloud
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The pic in the bathroom is from her Instagram, not Adidas. Portraying several aspects of humanity that are natural all at once yet derided.

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Cooltura Pop
Community Member
7 years ago

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She might want to be hairry for the comercial or in real life. I don't care. I can still find it ugly as hell.

Anthony Guess
Community Member
7 years ago

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yuck, super gross. It would be like a fat beer bellied dude modelling. All you hypocrites wouldn't be like "oh accept his beauty!"

Melissa Levine
Community Member
7 years ago

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I don't care about the leg hair, but that armpit hair is distracting. She's got more than my husband.

Phillip Moderow
Community Member
7 years ago

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Yeah, go ahead, take another shot at feminism. LEG AND UNDERARM HAIR MAKE A "WOMAN" LOOK MORE LIKE A TRANSGENDER ! And yes, there's something wrong with that too. It just ain't pretty.

Ciara Ní Mhurchú
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So all of us women look transgender when we dont shave? Do you men look like gorillas?

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Miguel Angel
Community Member
7 years ago

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Hahaha, the advances of feminism, Sweden is definitely lost.

Brinna Rhys Bell
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Since when does natural leg hair have anything to do with feminism? O_o This is how nature made us. Deal with it.

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Cherie O
Community Member
7 years ago

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She can have unshaven legs and arms...it doesn't affect me one bit. But when you don't shave your armpits, you increase the chances of smelling bad when you sweat. So why in the world would you want that?

ZaCloud
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That's what daily washing and deodorant are for. Men aren't expected to shave their armpits, most don't.

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PsychoPrincess
Community Member
7 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why so it looks like you're f*****g the privates of a 12 year old? By tje way are you a secret pedophile? Manicured not bald

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