ADVERTISEMENT

Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and angry coffee breaks, the final version’s ready. It’s being rolled out worldwide… and that’s when thousands of people report seeing a completely different image than they intended.

When Headspace content director Freddie Campion shared how his wife had thought that Colonel Sanders had a stick body instead of a bowtie in the KFC logo, other Twitter users pitched in with their own hilarious misinterpretations of well-known logos. Check ‘em out below and upvote your fave tweets, dear Pandas. Just don’t say we didn’t warn you—you’ll have a hard time unseeing these! Be sure to share your own misunderstood logo moments in the comments.

This isn’t the first time that Bored Panda has written about people misinterpreting the KFC logo and the stick body now being seared into our minds for a long, long time. I’d forgotten all about it a few months after learning the truth, but Freddie brought everything back. And I knew just who to talk to about all of this. Curious? Read on!

This post may include affiliate links.

#1

Misunderstood-Logos

sasidechick Report

Final score:
324points
Add photo comments
POST
View More Replies... View more commentsArrow down menu
RELATED:
    #2

    Misunderstood-Logos

    GeekTrader Report

    Final score:
    276points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #3

    Misunderstood-Logos

    yoongiseggcup Report

    Final score:
    266points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu

    Bored Panda spoke about Freddie’s thread with comedy writer, author, and musical comedian Ariane Sherine, who had previously gone viral for her tweet about her friend misinterpreting the KFC logo as well. Twitter users brought Freddie’s thread to her attention as well.

    I was incredibly curious to find out whether Freddie’s wife was Ariane’s friend. It sounded like too much of a coincidence. Maybe this was a sign from the Universe? Alas! Ariane confirmed to Bored Panda that there’s no connection between her friend and Freddie.

    “They’re clearly kindred spirits though! I should hook them up (though Freddie’s wife might not like that much!),” Ariane joked.
    #4

    Misunderstood-Logos

    Teeda100 Report

    Final score:
    250points
    Add photo comments
    POST
    cantbestopped788 avatar
    Ola Polowczyk
    Ola Polowczyk
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Fair point. In cartoons, the dead characters have eyes like that.

    Vote comment up
    168
    168points
    Vote comment down
    reply
    View More Replies... View more commentsArrow down menu
    ADVERTISEMENT
    #5

    Misunderstood-Logos

    clarkzip Report

    Final score:
    249points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #6

    Misunderstood-Logos

    girlfrommars Report

    Final score:
    249points
    Add photo comments
    POST
    View more commentsArrow down menu

    I wanted to find out the best way to make myself forget that Colonel Sanders looks like he has a stick body and Ariane made my day with her quips. “Why try to unsee the stick body? Just accept it. Colonel Sanders is like a stick because he doesn’t eat his own products! That is not the body of a man who has eaten much fried chicken,” she shared.

    Unfortunately, acceptance seems like the only path forward, dear Readers. Hopefully, we’ll forget all about stick-Sanders over the next few months… until someone else makes a viral thread about the logo. With Freddie’s thread having gotten over 425k likes, KFC couldn’t ask for better exposure.

    According to Comedian Ariane, logo designers can try and minimize the chances of their illustrations being misinterpreted by running them past as many people as possible. The bigger the pool, the bigger the chance of spotting that something’s off. However, Ariane hopes they don’t do that because then there’d be no hilarious misunderstandings.

    ADVERTISEMENT
    #7

    Misunderstood-Logos

    of_utley Report

    Final score:
    239points
    Add photo comments
    POST
    lisaj avatar
    Lisa
    Lisa
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    okay i get it, the white wine glass is a motor over water

    Vote comment up
    110
    110points
    Vote comment down
    reply
    View More Replies... View more commentsArrow down menu
    #8

    Misunderstood-Logos

    b0nefather Report

    Final score:
    214points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    ADVERTISEMENT
    #9

    Misunderstood-Logos

    NickLewis37 Report

    Final score:
    209points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #10

    Misunderstood-Logos

    chrisol72 Report

    Final score:
    185points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #11

    Misunderstood-Logos

    nadiabirm Report

    Final score:
    173points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #12

    Misunderstood-Logos

    thesporq Report

    Final score:
    172points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #13

    Misunderstood-Logos

    willington Report

    Final score:
    172points
    Add photo comments
    POST
    veraxtactus avatar
    Pamda Panda
    Pamda Panda
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Just in case anyone is curious, the Chinese symbols for New York are 纽约

    Vote comment up
    10
    10points
    Vote comment down
    reply
    View More Replies... View more commentsArrow down menu
    #14

    Misunderstood-Logos

    HomerpaloozaJon Report

    Final score:
    166points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    ADVERTISEMENT
    #15

    Misunderstood-Logos

    racieta2 Report

    Final score:
    165points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #16

    Misunderstood-Logos

    magictwicks Report

    Final score:
    160points
    Add photo comments
    POST
    View more commentsArrow down menu
    #17

    Misunderstood-Logos

    toho1988 Report

    Final score:
    153points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #18

    Misunderstood-Logos

    CBJ4Ever Report

    Final score:
    145points
    Add photo comments
    POST
    dmumpitz avatar
    Mojones
    Mojones
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    If you have to explain it, it's bad designed. Read "elb" too.

    Vote comment up
    164
    164points
    Vote comment down
    reply
    View More Replies... View more commentsArrow down menu
    #19

    Misunderstood-Logos

    JAG30997 Report

    Final score:
    136points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #20

    Misunderstood-Logos

    Cmullett69 Report

    Final score:
    125points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #21

    Misunderstood-Logos

    KatDalziel Report

    Final score:
    123points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #22

    Misunderstood-Logos

    AmerIndivis Report

    Final score:
    118points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    ADVERTISEMENT
    See Also on Bored Panda
    #23

    Misunderstood-Logos

    LordPengwyn Report

    Final score:
    111points
    Add photo comments
    POST
    View more commentsArrow down menu
    #24

    Misunderstood-Logos

    ginamarietracy Report

    Final score:
    107points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #25

    Misunderstood-Logos

    DocBender Report

    Final score:
    102points
    Add photo comments
    POST
    sleazyweaver avatar
    Sleazy Weaver
    Sleazy Weaver
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Wow, that's such a great design! I saw both the letters & the picture straight away. It's simple & to the point but unique enough to be memorable. Sorry, as someone with a graphic design passion I'm geeking out over this! It's genius!

    Vote comment up
    51
    51points
    Vote comment down
    reply
    View More Replies... View more commentsArrow down menu
    #26

    Misunderstood-Logos

    adamshapiro Report

    Final score:
    94points
    Add photo comments
    POST
    View More Replies... View more commentsArrow down menu
    #27

    Misunderstood-Logos

    c_pittman_ Report

    Final score:
    86points
    Add photo comments
    POST
    samlomb avatar
    Samantha Lomb
    Samantha Lomb
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    it looks like a griffin when you see it like that

    Vote comment up
    57
    57points
    Vote comment down
    reply
    kirasofiakaylee avatar
    The Aussie Gal
    The Aussie Gal
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    -me looking at it for 30 mins trying to figure out what everyone is talking about-

    Vote comment up
    3
    3points
    Vote comment down
    reply
    herendeendeclan avatar
    Declan Herendeen
    Declan Herendeen
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    this is news to me. i had no idea that was a tongue 😂 i’ve always seen it that way until now. wow i’m dumb

    Vote comment up
    1
    1point
    Vote comment down
    reply
    kathrynbaylis_2 avatar
    Kathryn Baylis
    Kathryn Baylis
    Community Member
    3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Back in the seventies, the chain was called Food Town, and was only in North Carolina. No lion anywhere.

    Vote comment up
    1
    1point
    Vote comment down
    reply
    swietie avatar
    Lindsay Ameye
    Lindsay Ameye
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Food Lion is actually the Belgian chain Delhaize, who's always had the lion as a logo. They must have taken over your local Food Town, together with other local supermarkets throughout the US.

    Vote comment up
    0
    0points
    Vote comment down
    reply
    Load More Replies...
    selahjalah avatar
    JustSomebody
    JustSomebody
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Wow. Now I finally see the real logo. I had to stare at it for a bit, but I got it.

    Vote comment up
    0
    0points
    Vote comment down
    reply
    britxlin avatar
    Brittany Butts
    Brittany Butts
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I've been shopping at food lion for 20 years and now I will never unsee that! Thanks. X-D

    Vote comment up
    0
    0points
    Vote comment down
    reply
    View More Replies... View more commentsArrow down menu
    #28

    Misunderstood-Logos

    birdlaw101 Report

    Final score:
    83points
    Add photo comments
    POST
    marisaimon avatar
    Marshk
    Marshk
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I'm SO GLAD this one is here. I always thought it was a man delivering mail. I'm in my thirties and just realized it's an eagle lol

    Vote comment up
    7
    7points
    Vote comment down
    reply
    View More Replies... View more commentsArrow down menu
    #29

    Misunderstood-Logos

    StephaninAdam Report

    Final score:
    76points
    Add photo comments
    POST
    bp_10 avatar
    WilvanderHeijden
    WilvanderHeijden
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Yes, because it's healthy to drink water after a good game of soccer.

    Vote comment up
    41
    41points
    Vote comment down
    reply
    View More Replies... View more commentsArrow down menu
    ADVERTISEMENT
    See Also on Bored Panda

    Anyone can write on Bored Panda. Start writing!

    Follow Bored Panda on Google News!