29 People Who Realized Famous Logos Are Not What They Always Thought They Were

Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and angry coffee breaks, the final version’s ready. It’s being rolled out worldwide… and that’s when thousands of people report seeing a completely different image than they intended.

When Headspace content director Freddie Campion shared how his wife had thought that Colonel Sanders had a stick body instead of a bowtie in the KFC logo, other Twitter users pitched in with their own hilarious misinterpretations of well-known logos. Check ‘em out below and upvote your fave tweets, dear Pandas. Just don’t say we didn’t warn you—you’ll have a hard time unseeing these! Be sure to share your own misunderstood logo moments in the comments.

This isn’t the first time that Bored Panda has written about people misinterpreting the KFC logo and the stick body now being seared into our minds for a long, long time. I’d forgotten all about it a few months after learning the truth, but Freddie brought everything back. And I knew just who to talk to about all of this. Curious? Read on!

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Misunderstood-Logos

Final score:

324points

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Elsker 3 years ago

that's a really pretty logo!!

122points

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Misunderstood-Logos

Final score:

276points

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Carmen Elena 3 years ago

I have to confess I saw a high-five guy too...

77points

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Misunderstood-Logos

Final score:

266points

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Average Grizzlies Fan 3 years ago

I never noticed it until I watched a video on hidden things in logos.

87points

YoChicken 3 years ago

i never noticed it till now

13points

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glowworm2 3 years ago

I never saw it either!

7points

Rattle Battlesnake 3 years ago

yup, a bit late to the party but the bear is the symbol of Bern The legend goes that, in 1191, Duke Berthold V of Zähringen vowed to choose as namesake the first animal his hunt met in the wood, "Then they caught a bear first, which is why the city was called Bern; and so the citizens had their coat and shield, which was a black bear in a white shield, going upright"

4points

Andrew Gibb 3 years ago

it's because you roar like a bear when the chocolate hurts the roof of your mouth

3points

Pearl Of the SeaWing RainWings 3 years ago

Haha! Actually bc smthg to do with Bern... I don't remember well. But it sounds far fetched to me, so I'm going to adopt your theory instead!

4points

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Katie Lutesinger 3 years ago

Holy s- there was a BEAR this whole time?!

2points

Grumble O'Pug 3 years ago

The mountain is the Matterhorn, I believe

2points

Random Person 3 years ago

Wait, there's a bear!!?!?!?!?

2points

IFXO 3 years ago

omg yes. I always wondered why the mountain had a huge cutout but never got my head around the fact that it actually is a bear. BEARY GOOD AT HIDING THINGS. (no pun intended)

2points

Amazon QT 3 years ago

This one has been my favorite logo bc of the Bear!!! 👍🏻

1point

Purr·maid 3 years ago

And now I know.😁

1point

Petra Pan 3 years ago

Centaur bear... lower body looks like a horse standing on hind legs.

1point

Éva Nemes 3 years ago

Because of: "JEAN TOBLER startet mit den industriellen schoggiproduktion in Bern", and Bern = Bärn (berndütsch) > Bär (in Hochdeutsch)

1point

PKMN Trainer Link 3 years ago

Me, neither!

1point

Benjamin Fowler 3 years ago

me neither

1point

Eva Bryson 3 years ago

It looks like a fat fox to me.

1point

Oskar vanZandt 3 years ago

I haven't eaten Toblerone in ages, but when I did I was too busy stuffing my face to notice the bear! LOL

1point

Sarah 3 years ago

There's a bear?

1point

Ayli Nickerson 3 years ago

i never saw that before

1point

Daphne 2 years ago

My sister showed me that!

0points

Lynne Hammar 2 years ago

Neither did I, thanks!

0points

Dorothy Cloud 3 years ago

I didn't see it either.

0points

backatya 3 years ago (edited)

oh yeah https://youtu.be/i_vptGWI-rs?t=43

0points

Cathy Proctor 3 years ago

Holy cow, I never noticed this one either.....woah

0points

Cindy Jarrett 3 years ago

Well, here is another one...thanks for pointing it out!

0points

Christine Butler 3 years ago

looks like a bear with a horse tail to me!

0points

Leisa K 3 years ago

I just this minute learned this, too.

0points

Starlee87 3 years ago

That's the first thing I noticed

0points

Auktje Kazemier 3 years ago

wauw valt me nu pas op.............en ik eet ze al wel 20 jaar.................

0points

Snuggle_Duck🦆 3 years ago

I was today old when I learned this 😵

0points

Janna Gelfand 3 years ago

I never saw it before!!!

0points

Abigail Kreiss 3 years ago

It looks like a pig with a horse's tail :-(

0points

sam thecat 3 years ago

Wow! Neither did I til now.

0points

Simon Smith 3 years ago

Interesting 😁

0points

Michelle Rutherford 3 years ago

I still think it looks like a pig in a wig..

0points

Kas Morgan 3 years ago

Wait. The WHAT 🤭 I missed that too

0points

Becs Gesler 3 years ago

Oh you're right!! I never say it till now!

0points

Lamb Taylor 3 years ago

I've eaten thousands of Toblerones and didn't notice it once. Thanks for this feature as I probably would never have seen it myself.

0points

Leonofski 3 years ago

someone pointed out this to me.....you.

0points

LegendYak 3 years ago

I had no idea

0points

Gran Taylor 3 years ago

i see a prancing horse

0points

mooo 3 years ago

omg.

0points

rgr8 3 years ago

I just learned this today!

0points

paulo marreco 3 years ago

Wich mountain?

0points

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Bored Panda spoke about Freddie’s thread with comedy writer, author, and musical comedian Ariane Sherine, who had previously gone viral for her tweet about her friend misinterpreting the KFC logo as well. Twitter users brought Freddie’s thread to her attention as well.

I was incredibly curious to find out whether Freddie’s wife was Ariane’s friend. It sounded like too much of a coincidence. Maybe this was a sign from the Universe? Alas! Ariane confirmed to Bored Panda that there’s no connection between her friend and Freddie.

“They’re clearly kindred spirits though! I should hook them up (though Freddie’s wife might not like that much!),” Ariane joked.

Misunderstood-Logos

Final score:

250points

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Ola Polowczyk 3 years ago

Fair point. In cartoons, the dead characters have eyes like that.

168points

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Misunderstood-Logos

Final score:

249points

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Megan Curl 3 years ago

That’s adorable.

80points

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Misunderstood-Logos

Final score:

249points

POST

Average Grizzlies Fan 3 years ago

A very polygonal strawberry.

77points

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I wanted to find out the best way to make myself forget that Colonel Sanders looks like he has a stick body and Ariane made my day with her quips. “Why try to unsee the stick body? Just accept it. Colonel Sanders is like a stick because he doesn’t eat his own products! That is not the body of a man who has eaten much fried chicken,” she shared.

Unfortunately, acceptance seems like the only path forward, dear Readers. Hopefully, we’ll forget all about stick-Sanders over the next few months… until someone else makes a viral thread about the logo. With Freddie’s thread having gotten over 425k likes, KFC couldn’t ask for better exposure.

According to Comedian Ariane, logo designers can try and minimize the chances of their illustrations being misinterpreted by running them past as many people as possible. The bigger the pool, the bigger the chance of spotting that something’s off. However, Ariane hopes they don’t do that because then there’d be no hilarious misunderstandings.

Misunderstood-Logos