29 People Who Realized Famous Logos Are Not What They Always Thought They Were

Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and angry coffee breaks, the final version’s ready. It’s being rolled out worldwide… and that’s when thousands of people report seeing a completely different image than they intended.

When Headspace content director Freddie Campion shared how his wife had thought that Colonel Sanders had a stick body instead of a bowtie in the KFC logo, other Twitter users pitched in with their own hilarious misinterpretations of well-known logos. Check ‘em out below and upvote your fave tweets, dear Pandas. Just don’t say we didn’t warn you—you’ll have a hard time unseeing these! Be sure to share your own misunderstood logo moments in the comments.

This isn’t the first time that Bored Panda has written about people misinterpreting the KFC logo and the stick body now being seared into our minds for a long, long time. I’d forgotten all about it a few months after learning the truth, but Freddie brought everything back. And I knew just who to talk to about all of this. Curious? Read on!

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Misunderstood-Logos

Final score:

324points

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Elsker 3 years ago

that's a really pretty logo!!

122points

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Misunderstood-Logos

Final score:

276points

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Carmen Elena 3 years ago

I have to confess I saw a high-five guy too...

77points

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Misunderstood-Logos

Final score:

266points

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Average Grizzlies Fan 3 years ago

I never noticed it until I watched a video on hidden things in logos.

87points

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Bored Panda spoke about Freddie’s thread with comedy writer, author, and musical comedian Ariane Sherine, who had previously gone viral for her tweet about her friend misinterpreting the KFC logo as well. Twitter users brought Freddie’s thread to her attention as well.

I was incredibly curious to find out whether Freddie’s wife was Ariane’s friend. It sounded like too much of a coincidence. Maybe this was a sign from the Universe? Alas! Ariane confirmed to Bored Panda that there’s no connection between her friend and Freddie.

“They’re clearly kindred spirits though! I should hook them up (though Freddie’s wife might not like that much!),” Ariane joked.

Misunderstood-Logos

Final score:

250points

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Ola Polowczyk 3 years ago

Fair point. In cartoons, the dead characters have eyes like that.

168points

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Misunderstood-Logos

Final score:

249points

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Megan Curl 3 years ago

That’s adorable.

80points

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Misunderstood-Logos

Final score:

249points

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Average Grizzlies Fan 3 years ago

A very polygonal strawberry.

77points

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I wanted to find out the best way to make myself forget that Colonel Sanders looks like he has a stick body and Ariane made my day with her quips. “Why try to unsee the stick body? Just accept it. Colonel Sanders is like a stick because he doesn’t eat his own products! That is not the body of a man who has eaten much fried chicken,” she shared.

Unfortunately, acceptance seems like the only path forward, dear Readers. Hopefully, we’ll forget all about stick-Sanders over the next few months… until someone else makes a viral thread about the logo. With Freddie’s thread having gotten over 425k likes, KFC couldn’t ask for better exposure.

According to Comedian Ariane, logo designers can try and minimize the chances of their illustrations being misinterpreted by running them past as many people as possible. The bigger the pool, the bigger the chance of spotting that something’s off. However, Ariane hopes they don’t do that because then there’d be no hilarious misunderstandings.

Misunderstood-Logos

Final score:

239points

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Lisa 3 years ago

okay i get it, the white wine glass is a motor over water

110points

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Misunderstood-Logos

Final score:

214points

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Whipple Walker 3 years ago

and an fw...

81points

The one and only 3 years ago

wOa

3points

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Beth Bartel 3 years ago

To me it looks like a whale standing on its tail fins

27points

Sportsgal 3 years ago

Thats what I saw too! Glad its not just me!

6points

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Becca Gizmo the Squirrel 3 years ago

Why didn't they use the red w as the w in worth? Never seen this logo until just now. I definitely thought it was a dancing squid or octopus before I read the title. Barely see the elephant.

3points

Becca Gizmo the Squirrel 3 years ago

P.S. I do not accept this logo.

1point

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No Username 3 years ago

Took me a while to see it... And I used to live in Fort Worth! Only for like a year though

3points

Dorothy Parker 3 years ago

Not a happy whale?

2points

Lisa 3 years ago

after the Pittsburgh one, this one displeases me.

2points

Olive Stirk 3 years ago

or a hula whale

1point

Davor Jelacic 3 years ago

Looks like a smiling whale with a tail dancing can can to me...

1point

Gareth Graham 3 years ago

I see a whale with saggy boobs

1point

Debrina Blackmoon 3 years ago

Now I want to see a hula dancing octopus!

1point

Charlotte Shortt 3 years ago

MY MOM GREW UP IN FW ITS SO GOOOOD I LOVE FW

1point

Gwynne Greene 2 years ago

FOR(t) what it is WORTH, I saw the dancing hoola octopus first for a few seconds before the elephant 🐘 lol 😆 Hello from England !

0points

Guacamole Boy 3 years ago

I thought it was a whale.

0points

Arabella Fijac 3 years ago

also the elephant has a F and W in the logo

0points

Dorothy Cloud 3 years ago

It's difficult to find the elephant!

0points

Carrie Roettger 3 years ago

That's my local zoo! One of my favorite Fort Worth places.

0points

Zinti 3 years ago

I thought it was a whale dancing on the water... (>_>)

0points

Marsha Brown 3 years ago

Would love to hear your answers on a Rorschach test!

0points

Sue Sanders 3 years ago

It's okay, but I think they could've improved on that logo.

0points

Karen Klinck 3 years ago

I vote for the octopus.

0points

Jackie Wacky 3 years ago

I prefer the hula dancing octopus.

0points

Starlee87 3 years ago

I see a whale 🐋🐳

0points

Elaine Dodge 3 years ago

I want a hula dancing octopus!

0points

Ashley Wright 3 years ago

It’s also the letters F and W for Fort Worth

0points

NOAH KAMRATH 3 years ago

oh, I totally knew that the whole time, definitely

0points

Lord Mysticlaw 3 years ago

I see a walrus

0points

Grace 3 years ago

OMG I used to live in fort worth, and i always thought it was a duck

0points

Shell O 3 years ago

I see a dolphin

0points

Gerry Higgins 3 years ago

I thought it was a chicken

0points

Mary Peace 3 years ago

I wish I had seen this first before anyone told me what it was. Living in the UK I had never heard of some of these, but this one I would never have thought this is an elephant.

0points