So, Gary Dimi Pohty is a graphic designer from India, who, several years ago, challenged himself to design a logo each day for… well, for nearly 4 years now.

Over that time, he’s created a slew of logos of varying design: minimalism, negative spaces, monochrome (or sometimes color) design, among a number of other techniques and styles.

But the cherry on top here is the “hidden” meaning in each logo—a creative way of expressing the idea of the design through the above mentioned techniques and styles.

The ambitious idea to design a logo each day came from a very ambitious desire to simply become a better professional in the field, as explained Gary:

“To put it simply, I just wanted to be better at my skill. Instagram seemed to be the perfect place to do this because people from all over can freely interact with you and give you all kinds of valuable feedback on every logo posted every single day (best return on time invested).”

“Also, 4 years ago, I learned that to be a successful designer in this industry, you had to niche yourself and specialize in at least one design field. Logo design is my passion, so it naturally came to me to take up this challenge and to try to get better at it each day.”

So, how is this 3-year and [checks clock] 8-month journey treating Gary so far?

“Starting this challenge was the best decision I have ever made. I never imagined my work would be receiving so much love and support! I have not only made many amazing friends along the way, but have also been getting a lot of work inquiries on a regular basis.”

“During these 3 years, I have had the opportunity to meet and work with many wonderful clients from all over the world. The best thing in life is to do what you love to do the most and I am so thankful to God to be able to be doing just that.”

Besides Gary’s designs being the epiphany of creation—after all, doing this for over 3 years does require quite a bit of creativity to stay fresh—there’s also the question of discipline and being able to keep yourself going. So we asked Gary what pushes him to continue creating logos each and every day:

“One Logo a Day is no longer just a challenge for me, but a way of life. It has taught me that if you work hard each day and stay fiercely consistent, you can achieve ANYTHING in life. I have reached this far in design and want to keep pushing on because learning really never ends.”

“Also, I now use the same ‘one logo a day funda’ to achieve other goals in life as well. An example would be, I was obese for many years and finally managed to lose more than 25 pounds within 3 months last year just by ‘consistently’ sticking to my workouts and healthy eating habits each day.”

“I owe this to the consistent mindset of the One Logo a Day Challenge. Seeing results and progress due to consistent effort inspires me to keep going. I may even plan to start other similar challenges inspired by this one to address other passions I have in life, maybe like One Song a Day to get better at singing.”

Even though logos may seem like a simple bit of graphic design, it’s far from it. And more so with the designs Gary makes:

“The most challenging part is to incorporate a hidden dual element within the design while maintaining logo functionality. I have to spend hours looking at and sketching various objects from all possible angles to finally see it. Sometimes, it even takes days, but there are also rare happy occasions where I find the solution within just a few seconds or minutes. I believe, like any other skill, consistent practice helps to make our process become better, quicker, and more efficient.”

As it was mentioned before, Gary has been doing this for years, and you can check it all out on his Instagram here. Or if you want more logo goodness, try this on for size.

But before you dash off, why not let us know what were some of your favorites in the comment section below!