EndsHumour is a variety meme Instagram page that focuses on all things entertainment, culture and… well, memes. The page is based in the UK and has since its inception in 2019 has gathered a following of 1.3 million people. In fact, it just recently surpassed 12,000 posts, which is a lot in five-ish years.

The more we see memes featured on here, the more we learn about them, their purpose, relevance, and variety, so, this time around, let's check some meme statistics.

A huge part of memes is the idea that they are a vessel of communication. Well, NYU found out that memes are actually 10 times more effective as marketing visuals that reach 60% higher rates of organic interactions. Talk about effective communication.

Forbes essentially seconds this because they claimed businesses that use memes in marketing are also 60% more likely to attract folks who will make a purchase. This, and also campaigns that revolve around memes end up achieving on average 14% higher click-through rates compared to more traditional marketing strategies. It’s all thanks to the viral appeal and expansive reach.

Other statistics show that 74% of people share memes because it’s funny, 53% use them as responses to messages, 35% use them as cryptic messages, and 28% use them when words are not enough to express themselves. Funny enough, meme-based conversations can go on for a long time—in fact, there’s an entire game based around it.

It’s probably no surprise that memes are something younger generations use more often than any other.

The Pew Research Center figured out that 75% of people aged between 13 and 36 tend to post memes with a bit over half (55%) of them sharing memes weekly and nearly a third (30%) doing so daily. The memes are strong with these ones.

Heck, memes are such a big deal that we can already see numbers in the millions surrounding them. Just consider this: there was an NFT made of “Disaster Girl” and it was sold for 180 Ether, which back then was roughly $495,000. While that is wild in and of itself, there’s more.

Instagram is one of the most meme-ful social media platforms out there. Back in 2018, daily meme shares on the platform reached 500,000, but it grew to 1 million in 2021.

And it should be no wonder that there’s that many memes shared. Recent surveys determined that memes are an integral part of the youth’s daily lives. 64% reported that they are amused by memes and 61% appreciate seeing them if they’re related to their hobbies.

31% of folks online share memes on social media and various messaging apps, while 29% share on social media alone.

Considering this, it’s only natural for companies to have a slice of the action.

Companies like Nescafe used memes as part of their marketing strategies—it was also a bit of a jab at the iPhone’s then unorthodox camera layout design. And they aren’t the only ones. Mumbai Police and Tinder India both use memes on the regular. The first one uses it to spread awareness and educate on safety while the other debunks relationship myths and the like.

Memes have been around for a while and they have evolved pretty significantly. So, it’s unlikely that they’ll just disappear one day. But they do disappear individually. According to a study and analysis of Google Trends, a modern-day meme these days lasts for around 4 months. Back in 2008, however, the average lifespan of a meme was nearly 2 years. Alas, in time, they became seemingly more disposable.

So, what are your thoughts on any of this? Any memes you’d like to share with everyone else? Do so in the comment section below!

And if it’s memes you’re after, then look no further.