When it comes to commercials, it’s safe to say that Ryan Reynolds is the (un)official king of ensued hilarity in advertising. Remember the time he gave a first “legal” drink to the world’s oldest 21-year-old named Arlene? What about the time he made an ad for his frenemy Hugh Jackman’s brand “Laughing Man Coffee,” only to find out the truce was just a troll?

This time, Reynolds is back with another golden ad nugget influenced by the best kind of inspiration this year, an endless source of memes, jokes, and whatnot… yep, the year 2020 itself. The result is a 1:28-minute-long brilliant love story that depicts Satan and 2020 falling for each other in what’s, with all the puns intended, a match made in hell.

Reynolds first tweeted the ad yesterday to his 16.8m followers, and the video created for the newly launched dating app “Match” has already been watched 5.2m times. Throughout the clip, you can hear Taylor Swift’s hit song “Love Story” from 2008, which turns out to be a newly re-recorded version of the song. So, let’s see what the buzz is all about below!

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Ryan Reynolds has just unveiled the new commercial for the dating app Match and it perfectly sums up 2020

Let’s take a closer look at this hellish love story

Throughout the commercial, you see two hellish characters making a very compatible match on the dating app that goes by the same name. Satan is initially seen bored as hell, but after meeting beautiful 2020 on their first date, the two lovebirds become inseparable.

They then engage in very 2020 activities, like hoarding toilet paper and taking selfies by the dumpster fire. In the end, Satan utters romantically, “I just don’t want this year to end,” only to be affirmed by 2020 holding her head lightly on his shoulder: “Who would?”

In a statement sent to TODAY, Reynolds commented on the commercial: “We just imagined what a ‘2020 match’ would look like and this video was the natural, slightly warped result. Also, this stuff gives me something to think about during the board meetings.”

“Match is responsible for bringing millions of people together and even in this dumpster fire of a year, people somehow found love on Match,” Reynolds concluded.

It turns out, Taylor Swift has re-recorded her 2008 hit song “Love Story” for Reynolds’ commercial

Image credits: taylorswift13

And people seemed to totally love it

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