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“Should Be Illegal”: Martha Stewart Sparks Controversy With New Thirst Trap Video At 83
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“Should Be Illegal”: Martha Stewart Sparks Controversy With New Thirst Trap Video At 83

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Martha Stewart is no stranger to turning the heat up in the kitchen, but she recently dropped a flaming hot video on Instagram that had viewers fanning themselves.

With juicy strawberries and dripping honey, the 83-year-old star dropped a steamy video on social media that sparked plenty of commentary about her new “thirst trap.”

Highlights
  • Martha Stewart sparked mixed opinions online over a new “thirst trap” video on Instagram.
  • “Hi, I’m Martha Stewart. What gets me in the nude? How about a strawberry?” she said in the steamy video.
  • In an interview, Stewart addressed how her granddaughter would be “shocked” to see “grandma looking like this.”
  • “I love those thirst traps,” the homemaking queen also said in the interview.

Stewart, who made her latest dabble in the beauty space, also addressed how her granddaughter would be “shocked” to see “grandma looking like this.”

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    Martha Stewart sparked a flurry of comments online over a new “thirst trap” video on Instagram

    Image credits: marthastewart48

    “Juicy, delicious,” she began in the video, sinking her teeth into a luscious-looking strawberry.

    “Hi, I’m Martha Stewart. What gets me in the nude? How about a strawberry? Fresh picked from the garden. Best in the hot sun,” the lifestyle expert continued.

    The bold video was part of a MAC Cosmetics campaign—“I Only Wear MAC,” where the homemaking queen was filmed promoting the brand’s nude colors.

    “Hi, I’m Martha Stewart. What gets me in the nude? How about a strawberry?” she said

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    Image credits: maccosmetics/marthastewart48

    Fans were thrilled to see Stewart’s “unhinged” video, but others found it “illegal.”

    “This feels illegal. I think it should be illegal, somebody get me out of here,” said one viewer, while another asked, “Why did you do this?”

    “Omg what is going on…” another wrote.

    “*making choking sounds from laughing so hard,” said another.

    The new video was part of a MAC Cosmetics campaign—“I Only Wear MAC”

    Image credits: maccosmetics/marthastewart48

    One felt “Martha is unhinged these days.”

    On the other hand, fans called it the “most iconic video” and said, “This might be the ad of the decade!!”

    “Bruhhhh whoever got martha stewart to do this ad is either a genius or unhinged but it worked anyway,” one fan said.

    “No because this is the most iconic video I’ve ever seen,” another wrote.

    “Thirst trap Martha is my favorite Martha,” quipped another.

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    Image credits: maccosmetics/marthastewart48

    Another wrote, “Martha Thirst Trappin was not on my 2025 Bingo Card but I’m loving it.”

    “When I grow up, I want to be Martha,” declared one.

    “Now we’re all pregnant,” one joked, while another said, “Martha breaking the internet.”

    Stewart recently spoke about her frequent selfies on Instagram and said, “I love those thirst traps”

    Image credits: marthastewart48

    No matter what the naysayers comment, Stewart’s selfies and “thirst traps” are here to stay.

    “I love those thirst traps,” she told People this week about her frequent selfies on social media.

    She also dropped some advice on taking photos and said looking good starts with feeling good and not questioning oneself.

    “Just put on a little fresh makeup and you look at yourself in the mirror and say, ‘Oh, boy, I really look OK,’” she said.

    Image credits: maccosmetics/marthastewart48

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    She also said it’s important to pay attention to the lighting and added she always has “light directly on my face,” she added.

    Channeling her inner beauty influencer, Stewart revealed that she was more than happy to serve her sultry side for the MAC cosmetics campaign.

    She described the campaign photos as “charming” and was quite sure they would get some attention.

    “I love what I look like in these pictures. They’re almost selfie-like. This fabulous nude color lipstick really makes the face. It’s a beautiful color,” she told People.

    The homemaking queen said her granddaughter would be “shocked” to see her “looking like this”

    Image credits: maccosmetics/marthastewart48

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    Although the cookbook author enjoyed the campaign, she said she didn’t mention it to her daughter, Alexis Stewart, or her granddaughter, Jude, 13, prior to the video’s drop.

    “I haven’t shown her the pictures. I think she would be shocked. Grandma looking like this!” Stewart joked to the outlet.

    She believes Jude would probably think it’s “cool” as she’s already passionate about makeup.

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    Hoping the campaign would help her love life, Stewart said: “Maybe some handsome man will ask me for a date”

    “She’s going to think it’s cool, though. She could be a makeup artist. She could just go away into any studio and make up anything,” she said.

    The proud grandmother went on to explain how the young teenager is so invested in makeup that she knows the ingredients in every single product.

    “It’s so nice to see a young girl interested and using it in the very nicest way and caring about the skin,” she added.

    While talking about the giant cosmetic brand’s campaign, she touched upon the importance of having self-confidence, saying it’s “no good running around feeling unsure of oneself.”

    Image credits: marthastewart48

    She said she constantly tries to get people to step up, feel good, and be “proud” of the result.

    Aside from boosting her own confidence and authenticity, the businesswoman said she hopes the content from her new MAC Cosmetics campaign would help her love life.

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    “Maybe some handsome man will ask me for a date,” she told the outlet.

    Viewers were divided in the comments section after MAC Cosmetics dropped the video with Stewart

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    Poll Question

    What do you think of Martha Stewart's latest Instagram video?

    It's empowering and iconic

    It's inappropriate for her age

    It's just a clever ad campaign

    I don't have strong feelings about it

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    Binitha Jacob

    Binitha Jacob

    Writer, BoredPanda staff

    Read more »

    Working as a writer for Bored Panda offers an added layer of excitement. By afternoon, I'm fully immersed in the whirlwind of celebrity drama, and by evening, I'm navigating through the bustling universe of likes, shares, and clicks. This role not only allows me to delve into the fascinating world of pop culture but also lets me do what I love: weave words together and tell other people's captivating stories to the world

    Read less »
    Binitha Jacob

    Binitha Jacob

    Writer, BoredPanda staff

    Working as a writer for Bored Panda offers an added layer of excitement. By afternoon, I'm fully immersed in the whirlwind of celebrity drama, and by evening, I'm navigating through the bustling universe of likes, shares, and clicks. This role not only allows me to delve into the fascinating world of pop culture but also lets me do what I love: weave words together and tell other people's captivating stories to the world

    Karina Babenok

    Karina Babenok

    Author, BoredPanda staff

    Read more »

    As a visual editor in the News team, I look for the most interesting pictures and comments to make each post interesting and informative through images, so that you aren't reading only blocks of text. I joined Bored Panda not that long ago, but in this short amount of time I have covered a wide range of topics: from true crime to Taylor Swift memes (my search history is very questionable because of that).In my freetime, I enjoy spending time at the gym, gaming, binging Great British Bake Off and adding yet another tattoo artist that I would love to get a tattoo from to my pinterest board.

    Read less »

    Karina Babenok

    Karina Babenok

    Author, BoredPanda staff

    As a visual editor in the News team, I look for the most interesting pictures and comments to make each post interesting and informative through images, so that you aren't reading only blocks of text. I joined Bored Panda not that long ago, but in this short amount of time I have covered a wide range of topics: from true crime to Taylor Swift memes (my search history is very questionable because of that).In my freetime, I enjoy spending time at the gym, gaming, binging Great British Bake Off and adding yet another tattoo artist that I would love to get a tattoo from to my pinterest board.

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    Cosmos in your eyes
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Could not love this more. I'm not getting any younger, so watching women still live their lives no matter their age is the ultimate boost!

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    Cosmos in your eyes
    Community Member
    3 weeks ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Could not love this more. I'm not getting any younger, so watching women still live their lives no matter their age is the ultimate boost!

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