ADVERTISEMENT

There are many reasons why an advertising campaign might fail. Maybe there wasn’t enough of a budget dedicated to spreading the word. Or, the ideas weren’t creative enough to make the product stand out from competitors.

Marketers also note that to have a successful campaign, one has to have a single clear goal. You shouldn’t try to cover all the bases with one campaign. So, if you’re aiming for more social media subscribers, don’t also expect to get more website traffic or sales. Go one step at a time.

But, sometimes, the goals are clear, the marketers have plenty of money, and the ad does stand out but it’s still a failure. That’s because it stands out for all the wrong reasons. It is so out of the box that it goes a bit overboard.

Over the years, there have been plenty of such examples. Today, we want to present to you the ones that were kindly collected by Oxford College of Marketing and put on their highly entertaining and informative TikTok page. Scroll down to cringe at these magnificent lapses of judgment.

#1

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Groundcontroltomajortom
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Racism sexism and fat shaming all in the top 5, and all aimed at women.... says a lot!

View More Replies...
View more commentsArrow down menu

The noughties culture was wild. Misogyny was rampant everywhere, being gay was lame, and fat people were the butt of every other joke. And while many of us might have laughed at the fat Monica jokes, it’s not quite as funny seeing them now. Arguably, they are the cringiest part of watching Friends reruns.

But just as Jennifer Aniston pointed out in her interview, the sensitivities have changed over time. Even at the end of the 2000s, PETA’s fatphobic “Save the Whales, Lose the Blubber: Go Vegetarian” ad was met with a strong negative reaction. The ad was taken down a month after being installed in Jacksonville, Florida.

You May Also Like:

However, PETA is, of course, not the apologetic type. Instead of trying to maintain the company’s decorum, a move we’re so used to seeing these days, they doubled down on their statements.

ADVERTISEMENT

“America's obesity epidemic calls for tough love à la Dr. Phil and America's Biggest Loser,” said president and founder of PETA, Ingrid Newkirk, in a response to Huffington Post. “Not more coddling and mock shock over a billboard pointing out that the majority of fat people need to have some discipline and remember that being fat means being a bad role model to our children, many of whom are now so fat themselves that "teeter-totter" has come to describe their wobbly gait.”

Quite a statement for an organization who has never been concerned for people’s wellbeing and advocates for animal, not human, rights.

#4

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Chihuahua Mama
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I thought this was a clip from the "Blurred Lines" music video... same message tho

View More Replies...
View more commentsArrow down menu

A commercial that might have benefitted from a little standing up for themselves, is the infamous Dove Facebook ad which they deeply apologized for. At least, that’s according to Lola, the woman who acted in it. 

ADVERTISEMENT

“If Dove have defended their creative vision and defended their choice to use me as a dark-skinned woman, defended the reasoning for using me first, [they] could have put a different type of narrative into play.” 

#8

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Nina
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It should've been the other way around. The gay son needs a strong heart because apparently his dad is a homophobic a-hole

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
#9

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Caroline Kimber
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not especially funny for those who have had suicide attempts or suicidal thoughts.

Load More Replies...
Appalachian Panda
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Can I just say that I hate the word "unalive", and I think using euphemisms for perfectly normal everyday words is stupid.

Ruthie R
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Please, PLEASE stop trying to make "unalive" a word. "Kill" is a verb, whether or not BP's censors and others like it "unalive" is an abomination that doesn't even work as a verb. I don't know who came up with it, but ffs, someone stop them.

Jrog
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This ad was not received poorly overall, it just had very vocal opposition in the USA from an extremely small group of internet activists led by UK-based bloggers Holly Brockwell and Ben Goldacre. Hyundai quickly decided to recall the ad because this kind of ads are not aimed at direct sales of vehicles (their fuel-cell car sales were below 1000 units/yr) but at company-image building. Any kind of counter-campaign would harm the brand more than any good the ad would do.

Mondo Cane
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

"Unalive" must the the stupidest word ever. Grow some guts BP

McSydney
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“Unalive himself” …seriously, WTF bored panda?!?!

Dash Junior
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

‘Unalive’ is not offensive, but suicide is? (Sue uh side.)

Whitefox
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A man called Otto was a movie about a man who wanted to die after his wife passed away. He fails each time thanks to some odd intervention and ends up finding a new family and reasons to live. I loved this movie.

Beans
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A Man Called Ove (three original book and Swedish movie) is better imo. The Hollywood version is schmaltzy.

Load More Replies...
Sven Grammersdorf
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Like the episode of South Park where Cartman tried to kill himself the same way but it didn't work because his mom's car was a hybrid

David
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My understanding (from science-y shows) is this is most modern cars. The CO from the exhaust is not nearly as concentrated as older combustion engines and it is much harder if not impossible to do this thing that you sometimes see in old movies.

Gmaddles
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It may be distasteful to many but I think these ads should be allowed here. We really are so pathetically sheltered! Besides how else will I know I'll have to use a Honda to complete my plan!

Frank H
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I can't stand this "unalive" BS. Sounds so dumb. Why not just say "kill", geeh!?

Pamela Blue
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Why is the present generation so afraid of words? I've never heard anything so stupid as the term "unalive." Whatever happened to kill or die, or whatever? Did those words frighten the little dears?

Zoey Rayne
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If they wanted to focus on the point that the car is safer, why not show a dog accidentally trapped in the garage with a car that was left running. It would emphasize that fumes are not toxic without exploiting depression for marketing purposes. (Though showing dog owners being that careless, creates a different set of problems, but I assume the advertisers wanted something more memorable than "look at our car driving around beautiful forests while a narrator talks about preserving nature").

Mike Loux
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Makes me think of the dude in the movie Bachelor Party who tried to slash his wrists...with an electric razor. They were intact, but very very smooth.

kitteh floof lover
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

toyota had a tv ad that promoted toyota technology as a good way to create an alibi with when you murdered someone and buried them in the woods!

Shaun Coleman
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Actually, the funniest part of it is the censorship of speech by American companies because you may hear a bad word! "Unalive himself". Free speech my a$$ .

Jrog
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

BP is not american, it's Lithuanian. TikTok is not american, it's Chinese.

Load More Replies...
MontanaMariner
Community Member
1 year ago (edited)

This comment is hidden. Click here to view.

Why are you soft headed children so sensitive these days? Hyundai is addressing the suicide epidemic and y'all are complaining.

Beatrix Bennet
Community Member
1 year ago

This comment is hidden. Click here to view.

suicide. The biggest middle finger to anyone who cares about you., that you could possibly pull off.

View More Replies...
View more commentsArrow down menu

The ad famously showed a dark-skinned woman, played by Lola, changing her shirt and turning into a light-skinned woman. Many considered the video racist by implying that one can wash away the color of their skin. 

“To have the opportunity to show that I do feel beautiful and I am valued in media was extremely exciting for me. So, for it to come out and be taken out of context and then kind of spiral into a global controversy was really overwhelming and quite upsetting as well,” Lola commented on the situation.

ADVERTISEMENT
#12

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Miss Mali
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

How many people does this have to get past??? Nobody thought this was a bad idea???

View More Replies...
View more commentsArrow down menu

Sometimes the companies even have to apologize for the ads they did not approve. For example, Unilever had to issue a statement regarding a rogue ad for their margarine brand Flora. 

A South African ad agency created a poster in which bullet-shaped words saying “Uhh, Dad I’m gay” are aiming at a porcelain heart. At the bottom, the slogan “You need a strong heart today” proudly sits next to Flora’s logo. 

Unilever claims that they never approved the ad and that they find it “offensive and unacceptable.” The ad company that did produce the poster then issued their statement apologizing for “the unintended offence it has regrettably caused.”

ADVERTISEMENT
#14

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Panda-sized Potato
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

These were sent to members of the press as part of a press package. They immediately asked for the back. Possession is illegal in most states. In some states, shipping is illegal.

View More Replies...
View more commentsArrow down menu
See Also on Bored Panda

Burger King also tried to take the spotlight off themselves when they were being called out over an ad in which a woman is suggestively eating one of their sandwiches. They said the poster was created in Singapore and was intended to be used only in the Singapore market. As if that makes approving the poster an okay thing to do.

#16

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Jrog
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Consider at the time there was a sensible social issue about immigrants trying to cross the Channel by jumping on the back of trucks while they were waiting for boarding in France and Belgium. It was a risky move for the stowaways (some tried to hitch a ride in a refrigerated truck and died of hypothermia, some were killed while jumping on the moving trucks, or tried to hang to the underside of the trailer and were crushed when falling under the wheels). It was a real problem for truckers, who could be arrested and tried for aiding illegal immigration or even for human trafficking, despite them not being complicit or even aware of the presence of stowaways. It was also common to access the cargo space by cutting through the trailer side, en expensive damage, and often whatever cargo was inside was spoiled (such as foodstuff being eaten or thrown out to aid other crossers, crates used as toilets or opened to look for stuff to steal).

View More Replies...
View more commentsArrow down menu
#17

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Kel_how
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What the hell is even with this picture?? What does it have to do with gaming?

View More Replies...
View more commentsArrow down menu
ADVERTISEMENT
See Also on Bored Panda

Almost five years after the ad came out, the model featured in it made a video response about it. She claimed that the image of her that they used was taken from an online catalog of her pictures without her consent. She says that they never reached out to her and the way they used the image made her feel violated. Understandably so.

#19

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Ronstantin
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I think this could well have been a provocative joke that was never intended to discriminate against women, but the exact opposite. After all, the post takes this outdated phrase and reinterprets it in a positive way. I think it's hard to tell exactly what was meant. But it's often very easy to say that something was meant to be sexist.

View More Replies...
View more commentsArrow down menu
#20

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Jrog
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This happened 4 years after the bombing, the message was well intended but poorly worded. It is very common to brag about "surviving" a marathon among runners, they failed to connect the tone of the message with the past of the specific event. They quickly apologized and admitted the mistake.

View More Replies...
View more commentsArrow down menu
#21

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Mamza Paulse
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Y’all saying genterfication are good either don’t know what it is, or are a******s. The issue is that after these people come and “make places better” the poor people can’t afford to live there anymore, food rent, it all becomes to expensive and people are forced to move and it is truly f****d up.

View More Replies...
View more commentsArrow down menu

Attention grabbing advertising copy can make or break an ad, and in the case of Pretzel Crisps, it was definitely the latter. The company used an infamous pro-anorexia line “You can never be too thin” when advertising their thin snacks back in 2010. When the backlash started rolling in, they didn’t really have a plan on how to manage it.

ADVERTISEMENT
#23

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Caroline Kimber
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't think they intended to be malicious.....would it have had a different reaction of it had said 'son'? When I was a child, I was asked to do the washing up....it's just chores that children do. But this is just my opinion.....not looking to start any arguments :)

View More Replies...
View more commentsArrow down menu
#24

Marketing-Fails-Oxford-College-Of-Marketing

oxfordcollegeofmarketing Report

Add photo comments
POST
Chihuahua Mama
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The icecream impregnated her? The icecream gets you laid? I'm more offended by the ad not making sense than the religious mockery tbh

View More Replies...
View more commentsArrow down menu

At first, they decided to just go with it, tweeting that “thin just happens to be a good word to describe the shape of our product.” But when the uproar started getting louder, they gave into the pressure and changed the ad copy to… “Tastes as good as skinny feels,” a famously controversial “thinspiration” phrase.  It didn’t take too long for them to remove that too, and pretend it never happened.

All in all, it seems that this trend of awful misjudgments is not going to end any time soon. People think, “We’re over this, we’re a progressive society,” and then Balenciaga steps in and the counter for 'days without marketing accidents' is back to zero. At least, we’ll always find material for another list like this one.

ADVERTISEMENT