Not to be negative, but while this is a victory in the gender equality column, It's a marketing move by Maybelline, not a social one.

It's sort of weird to see guys wearing makeup. I mean I don't think that amount of makeup looks good on females either though

The makeup is beautiful and flawless. I greatly admire people who have the artistic abilities to create great makeup effects, male or female. It's too bad the campaign line is focused on mascara though because he's obviously wearing false eyelashes in every single shot.

Seeing some "anti-guy-make-up" posts down here, I have to write the following, even if it's a bit unrelated to the article. Make-up doesn't neccessarily make a man feminine. So many male celebrities around the world wear make-up, but I bet you don't even notice. The thing is, there are various make-up styles for various kinds of looks. And no, it's not even always a neutral look, for many rock and pop stars obviously wear mascaras, and eyeshadows, eyeliners, lipsticks, face-paint etc., and still look masculine. This boy in this advert, he looks feminine because he likes it this way, but not all guys who wear make-up look, or aim to look, like females.

nope

I'm so pleased for him! A sign of how times are changing and allowing people to express themselves in ways that not so long ago were impossible- for no good reason at all.

Lash inserts still used and none of us will probably achieve that look using ANY mascara alone... So nothing really different in their ads.

Nice to see! He really is an exceptional make up artist and I find him pretty funny as well in his youtube videos.

So this must be a thing now. I was really confused (and amazed) when I saw a guy in full-blown makeup, Louis Vuitton Neverfull bag, skinny jeans and a full beard in a grocery store. I mean he was beautiful. His makeup skills were superb. I just didn't get the beard thing. But whatever they do, it's their rights.

I love him I watch his YouTube channel

I love this ad :)

If those lashes are real and that's just mascara, I'm the Queen of England. *Pleasedon'tbefakespleaseplease*

He collabed w/ Joey Graceffa!!

For a moment there I thought I was becoming bi... nope, its a guy

and all the neo feminism now defend the bizzare guy , he could be good on makeup but is for womens .. and also the makeup is a fake ilusion of beauty maybelline you do it again

Beautiful face. Love his androgynous features

I'm all up for equality but personally, I think they should just stick with a woman. He can do whatever he wants but I'd rather see a lady.

Conchita Wurst called...

Flawless! I need tips from this guy asap.

Time for "Podesta pizza" or a "chicken" (killed for Moloch). A "spirit-coocking" make-up . Where is the husband of Barry Soetoro, Michael Bombama ? Ave Allah! https://i.redditmedia.com/XXY0aFj4I8pjptK_MZklliexfJ8Z8IL0mBvPmLbvIlI.jpg?w=512&s=4512cbf8e62065c8c68004fb0c37ef95

Like a freak

NEWS FLASH: Manny stay a man you are much better looking as God intended you to be. NEWS FLASH 2: I'll not buy Covergirl make up again... go sell it to the gender equality market. It makes me want to throw up!

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My goodness, look at the lips on that guy!

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F**k off with this s**t

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This is cool and all...male model for make-up. But all I can think is... Let the Hunger Games begin!... Get it... all the guys wearing Make-up.

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If you want to be a woman, fine be one... but a man with makeup is in no way masculine or attractive past eye liner Looks more like a peacock then anything else, it destroyed his beauty

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I wonder if this "man" is aware that Mooslums (democRats' favorite pet terrorist illegal aliens) would rush to throw him off the roof of the nearest building?

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i'm puke