I think you are right Ben. We humans resist change once we are accustomed to something we can identify with. I did not see any of the above that I would appreciate better than the existing labels.

All these logos are still easily recognizable, anyone would immediately associate them with the original brands. Most have already been updated and redesigned many times before, this would be no different. I say yay!

Actually I think they are still very much recognizable as each respective company's logo and even savings aside, think they are more attractive and fresh.

That's why it took so long for Stabucks to remove their name from their logo. I rather like their simplified logo though. (Me being a graphic designer and all)

Hi Ben, The idea could/should be that this optimized version of the logo could be used on things like package slips, shipping boxes, receipts, etc. Places where the logo might not be as important. But think about the impact it could have if they updated all their package slips to have 20% less ink used. Not necessarily using that version on their website, or social media or other branding.

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Actually most companies already changed them recently for flat design... All big companies did so.

Very good point. Companies use to want clean logos when printed small on stationary and business cards, and now they create logos that will scale down and look good in the icon for their apps.