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Businesses And Brands Have To Re-Paint Their Logos In Kyoto Due To City’s Strict Landscaping Guidelines And Here’s How It Looks (12 Examples)
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Businesses And Brands Have To Re-Paint Their Logos In Kyoto Due To City’s Strict Landscaping Guidelines And Here’s How It Looks (12 Examples)

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Kyoto—Japan’s former capital city for more than a millennium—is one of the oldest cities in the country that has a rich culture and deeply entrenched traditions. Loved by tourists and locals alike, the city has managed to seamlessly combine modernity with ancient traditions. What’s even more interesting about Kyoto is that its unique culture can be seen in… the signs! Signs and logos of convenience stores, restaurants, and coffee shops have been altered and re-colored to fit the unique vibe of Kyoto. Scroll down below to find out more!

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    As it turns out, the city of Kyoto, Japan has strict rules for city planning

    Image credits: Victor Gusukuma

    The city of Kyoto is planned so as to preserve its historical scenery. For this reason, in 2007, the Miyako Landscape Guidelines were created that set strict rules and regulations regarding the height, color, and design of buildings, including even their outdoor advertisements. The set of rules basically prevent buildings, signs, etc. from clashing with the original image of Kyoto and its rich heritage.

    Image credits: Victor Gusukuma

    In the city, the logos and signs of businesses must be adapted to fit the original scenery

    Image credits: Victor Gusukuma

    Tsunagu Japan has outlined some of the regulations for the city: “Roof tiles are to be silver-colored,” “Metal sheets other than copper sheets must be dark gray or black with no gloss,” and, “Walls with R hues [on the Munsell system] may not exceed 6 in value.” This the reason why logos of businesses and enterprises look slightly different in Kyoto than elsewhere in the world.

    Image credits: Victor Gusukuma

    The strict guidelines were enforced back in 2007

    Image credits: Victor Gusukuma

    One of the world’s most popular fast food chains—McDonald’s—is known for its yellow letter M on a red background. In Kyoto, however, while the logo is yellow, the overall design is sepia-colored and blends in with the rest of the surrounding buildings. Like most stores in the city, McDonald’s used a brown color for the background in order to maintain Kyoto’s overall style.

    Image credits: Victor Gusukuma

    They usually involve changing the colors of the logos

    Image credits: Victor Gusukuma

    Lawson is yet another majorly popular convenience store in Japan that recently branched out to Indonesia, China, the Philippines, and Thailand. The original design of the store features light blue and pink colors. In Kyoto, the logo design is toned down, and the light blue color is used only as an accent.

    Image credits: Victor Gusukuma

    Global as well as local brands have to adapt to the city’s brownish color scheme

    Image credits: Victor Gusukuma

    Starbucks—which is known for its white and green-colored logo—also altered its sign in Kyoto to blend in with traditional Kyoto-style houses. Same goes for 7-Eleven, a chain of convenience stores with 20,000 branches in Japan and 60,000 worldwide. All around the world, it has a bright logo with orange, red, and green stripes. In Kyoto, the logo features a calm combination of brown and white. Tsunagu Japan writes that while some branches have maintained the original colorful logo, they made the white stripes transparent to make them blend in more with the surroundings.

    Image credits: Victor Gusukuma

    In order to maintain the harmonious scenery of the ancient Japanese city

    Image credits: Victor Gusukuma

    Japanese clothing brand Uniqlo, which is known for its affordable yet high-quality clothes, has over 2,000 branches all around the world. Its logo features white text in a square bright red logo. Some branches of the store in Kyoto have framed the logo with a white border to make it look more elegant.

    Image credits: Victor Gusukuma

    However, not only buildings are painted brown

    Image credits: buraburakyoto

    However, the style guidelines are applied not only to buildings. In Kyoto, vending machines, street cones, mailboxes, and telephone booths are dyed in a brown-ish color to fit the overall chic vibe of the city.

    Image credits: buraburakyoto

    But also the city’s mailboxes, street cones, and telephone booths

    Image credits: buraburakyoto

    Image credits: buraburakyoto

    Have you ever been to Kyoto? Did you notice the city’s color scheme? Share in the comments down below!

    Image credits: buraburakyoto

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    Lukas Garnelis

    Lukas Garnelis

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    Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

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    Lukas Garnelis

    Lukas Garnelis

    Author, Community member

    Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

    Neringa Utaraitė

    Neringa Utaraitė

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    Neringa is a proud writer at Bored Panda who used to study English and French linguistics. Although she has many different interests, she's particularly drawn to covering stories about pop culture as well as history. While not at the office, this Panda enjoys creepy movies, poetry, photography and learning how to play the piano.

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    Neringa Utaraitė

    Neringa Utaraitė

    Author, Community member

    Neringa is a proud writer at Bored Panda who used to study English and French linguistics. Although she has many different interests, she's particularly drawn to covering stories about pop culture as well as history. While not at the office, this Panda enjoys creepy movies, poetry, photography and learning how to play the piano.

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    Pamda Panda
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don't know about those brown traffic cones, though... They're supposed to be highly visible and I feel like I wouldn't see brown cones and would just run them over...

    M O'Connell
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    There is a turquoise McDonalds (the only one in the world) in Sedona Arizona for the same reason. Their color scheme was denied because it would clash with the natural beauty of their red rocks.

    Troux
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is highly unusual but shouldn't be. There are countless streets, neighborhoods and even entire cities with noise ordinances - why not address the visual noise as well? To me it makes a city just as jarring and disorientating as car horns and blaring music that gets fined.

    Load More Comments
    Pamda Panda
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I don't know about those brown traffic cones, though... They're supposed to be highly visible and I feel like I wouldn't see brown cones and would just run them over...

    M O'Connell
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    There is a turquoise McDonalds (the only one in the world) in Sedona Arizona for the same reason. Their color scheme was denied because it would clash with the natural beauty of their red rocks.

    Troux
    Community Member
    4 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is highly unusual but shouldn't be. There are countless streets, neighborhoods and even entire cities with noise ordinances - why not address the visual noise as well? To me it makes a city just as jarring and disorientating as car horns and blaring music that gets fined.

    Load More Comments
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