Parenting expert Amy McCready calls this type of behavior “The Me, Me, Me Epidemic,” and believes it happens in tiny little ways every single day, even when parents aren't conscious of it.

"We've all known kids (maybe even in our own families) who feel entitled to have things go their way, who expect the best of life without rolling up their sleeves, and for whom gratitude is not a part of their attitude," McCready wrote in TODAY. 

"While these kids can be hard to live with now, over-entitled kids eventually become high-maintenance employees and demanding spouses with the same childish attitudes, only on a greater scale. It’s a big problem because kids who feel entitled to call the shots all the time are unable to handle it when things don’t go their way (like here in the real world)."

The good news? She says it's totally curable.

"While we can point fingers and blame social media, reality TV, and a host of other outside influences, one of the biggest factors in the spread of this 'epidemic' is us — the parents," McCready explained.

Of course, moms and dads want the best for their kids and none of them intend to raise an entitled child, but McCready believes that often in their loving attempts to do the best for their little ones, people over-parent.

"We over-indulge, over-praise, and mow down any obstacle in their path with ninja-like swiftness. And when we do? We rob kids of the opportunity to do for themselves, learn from mistakes, or overcome adversity."

For everyone's sake, McCready suggests considering these five strategies:

1. Expect more and give your kids some credit. "They can and SHOULD make meaningful contributions to the family. Expect your toddlers to teens to do Family Contributions (not “chores”) on a daily basis and expect them to take on increasing amounts of responsibility through the years. After all, they are part of the family and everyone’s contributions matter. When you hold your kids to a higher standard, they WILL meet it — and often exceed it. What they’ll get in return will be life skills they need to head out into the world as happier, more successful and self-sufficient human beings. And you? You get to know that you helped to make that happen. (Way to go!)"

2. Give up on giving in. "Do you ever say YES when you really want to say No? Cave at the candy counter at checkout? Pacify with the treat when your kid is throwing a fit? It’s time to turn over a new leaf and have the courage to say “NO” and mean it! You’ll teach your kids that life won’t always go their way and that’s OK. You’ll be establishing — and sticking — to healthy boundaries. And your little ones and big ones will learn that fit-throwing, eye-rolling, and pouting isn’t going to do the trick. Now, for all of you who struggle with this — repeat after me: I’m NOT being a bad guy — I’m being a good PARENT. You can do this!"

3. Hand over the reins. "Every time we rescue our kids from their mistakes, intervene on their behalf, or smooth the way so things are easier for them, we rob them of a learning opportunity — the chance to be responsible, to figure it out for themselves, or to face a scary situation. Little by little they just stop trying. It’s time to hand over the reins to their rightful owner. Instead of rushing the homework to school so your kids don’t get in trouble, let them know with love (and plenty of training so they can be successful) that it’s their responsibility to remember what they need each day."

Instead, let them know that having their own conversations with teachers, coaches, and peers about issues that arise is a powerful part of growing up. "You can help prepare them by role-playing so THEY can have respectful conversations and learn problem-solving skills," McCready said.

"Trust in your kids’ ability and turn over the reins so they can learn from their successes and failures. You’ll be there to support them — but they’ll feel so much more empowered by handling things on their own without you intervening or rescuing."

4. Shut down the ATM. "Instant gratification is king in today’s society. 'I want it, I get it. Now.' The best way to fight this phenomenon with our kids is to stop handing over $20 whenever they ask for it."

"Set a specific allowance amount per week and a list of expenses your child is now responsible to cover. Little kids can use allowance for 'treats' when they go to the store, big kids can be responsible for school lunches, school clothing, and entertainment. Allowance is an essential tool to teach delayed gratification and fiscal responsibility — how to spend wisely, save, budget, and give charitably. How will our kids be successful with a real paycheck and bigger expenses if they don’t learn those important life skills at home? Teach them the tools and help them flourish."