It looks just like promotion for Iphone 6...

Of course you can take good pictures with an Iphone, outside in daylight, the problem comes when its a lack of light, often gets grainy and yellow unless you use the flash. And when you want to print the pictures to poster size, you'll see the pixels right away.

And this is why every Tom, D**k and Harry nowadays thinks they're a pro. Stock sites have standards. Magazines have standards. I've done free magazine work for fun in the past (not fashion though), and pixel-level perfection is generally required. Shooting through a cheap lens, onto a abysmally tiny sensor, then slapping a selection of faded and/or vintage filters over the results, is not the right way to do things! For years, consumer grade cameras got better and better. Then Smartphones happened, and like the space shuttle and Concorde, progress took a massive dump. People need to be honest with themselves. An iPhone isn't as good as ten grands worth of DSLR kit. Never will be, and I'm fed up with the drop in standards across the board. /rant

Don't mean to be rude, but yes I could tell these were taken on an iPhone and, no, photography isn't really that difficult. Finding the right subject and frame, then post processing is what countless do nowadays -- and with an iPhone.

This is an ad for iPhone. A photographer is judged on their photos, not the equipment they used to capture them. These aren't even particularly good photographs.

Nice, looks just like any other photo on Instagram. Not quite a challenge, right?

* Sponsored by Apple

Yes you can see it's an iPhone or a mobile camera. The poor quality optics, the muted color rendition, no details, low dynamic range.

meh.

No pro worth their salt would ever go to a paid shoot without backup gear. Forgetting to charge your batteries is completely unacceptable.

Adds are getting smarter

Not great artistically

A professional photographer who has one camera.

Where was his baxki

Doesn't matter how good a phone can take pictures. Nobody is gonna pay a lot of money to hire a pro photographer and then have him come take the pictures with his phone. :p Just seems silly to me. (also, which photographer forgets to check if everything is working before going to a shoot/ doesn't bring back-up batteries,...)

What is really scary is how skinny the model is... that can not be healthy at all :((