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When U.S. soldiers returned home after World War II, they found a country quite different from the one they had left. Wartime production had helped pull America's economy out of the depression, and during the late '40s, young adults saw a remarkable rise in their spending power. Jobs were plentiful, wages were higher, and people were eager to spend. Between 1945 and 1949, Americans bought 20 million refrigerators, 21.4 million cars, and 5.5 million stoves, a trend that continued well into the 1950s. The massive growth of suburban populations meant an even bigger demand for automobiles. Families of all income brackets were buying televisions.

Historian Elaine Tyler May thinks that the federal government and the American people saw the new consumerism as a way to de-emphasize class differences while stressing traditional gender roles. Things that defined "the good life" were within their economic reach, so working-class people could achieve the upward mobility they craved.

And we haven't stopped filling our inner void with sparkling things ever since. As Kerryn Higgs, the author of Collision Course: Endless Growth on a Finite Planet said, the capitalist system depends on never-ending growth and it would simply fail if people were content with what they have. Over the course of the 20th century, capitalism preserved its momentum by molding the ordinary person into a consumer with an unquenchable thirst for its "wonderful stuff."

And the subreddit r/AntiConsumption illustrates this notion beautifully. Its 294K members criticize, question, and discuss everything consumerism-related, and provide clear-cut examples of how the system degenerated. What I like about this online community is that it isn't ringing alarm bells, declaring the end of times. Instead, it invites us to take a step back and look at the reality we have created for ourselves.

#1

Thought This Belonged Here… It Drives Me Nuts How There Is Such A Purchase-Culture Around Fitness And Health

Thought This Belonged Here… It Drives Me Nuts How There Is Such A Purchase-Culture Around Fitness And Health

geminijubilee Report

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#2

Useless Stuff Indeed

Useless Stuff Indeed

Aryan__jain Report

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Lucifer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Capitalism is built on exploitation. The trick is to convince people that it's not.

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To learn more about r/AntiConsumption, we contacted its moderator, u/NihiloZerowe. "There is a broad range of subject matter that gets discussed in the subreddit," they told Bored Panda. "You often see posts from people who are sick of litter, who are discontent with the dominant economic order, and who dislike excess packaging. There are a fair number of vegans in the sub and many subscribers are concerned about global warming and ecological degradation. Occasionally, someone will promote some sort of boycott or protest. I'd say the sub definitely leans left, but I don't ban people who want to argue about some sort of idealistic capitalist ecotopia. One thing that makes the sub stand out from other similar subs is that we don't have much tolerance for green consumerism. Trying to market your 'eco-groovy' new product in r/AntiConsumption will probably not help your sales very much."

u/NihiloZerowe also tries to avoid moderating the subreddit with a heavy hand. They believe that "even seemingly inane posts can spur discussion, bring in new subscribers, and lead people to other posts discussing more substantial topics." To be honest, I can't remember a Reddit community this big and active with just one person looking after it. But it looks like u/NihiloZerowe is doing one hell of a job.

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"Some people don't like memes but if those memes drive traffic... Then I see that as a positive. To the extent that the content gets a bit monotonous (e.g., MY USB STICK CAME IN A BOX THAT COULD HOLD A BUICK!). I encourage people to post the content that they'd prefer to see discussed. If you don't like something in the sub then downvote it, mark it as read, and move on. Or maybe explain why you don't like something. I really like to see debate and discussion in the sub and try not to stand in the way of that. As long as the posted content isn't overtly bigoted or an advertisement in disguise, I'll usually let it stay up so that subscribers can vote and respond to it as they see fit."

#3

Great To See Out Society As A Whole, Progressing

Great To See Out Society As A Whole, Progressing

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Sebastian Richter
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In other countries you can get arrested when getting stuff out of Supermarkt dumbsters.

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#4

There Are So Few Spaces Like This Left

There Are So Few Spaces Like This Left

Route2FI Report

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Vasana Phong
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So sad but true, I remember community centers that has activities for free, now you gotta pay for certain things

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#5

Put The Small Biz Before Big Biz

Put The Small Biz Before Big Biz

leftistceo Report

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Steve Wilson
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I absolutely agree but I have one huge concern: If I buy five things on line from five different web sites it means I’ve given my credit card info to five different people I have probably never dealt with before.

WilvanderHeijden
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And that's why you use Paypal. No need to disclose credit card info, buyer protection, easy to get your money back when you happen to fall for a scammer.

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Susie Elle
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

In The Netherlands our primary online warehouse is one that's not Amazon (it's bol.com, for the Dutchies). They also sell second-hand stuff and function as an intermediary with smaller businesses (they're open about which one). The company has the mission to be carbon neutral by 2025. They send small items in mailbox-fitting packaging so it can come by mail instead of via a delivery van, stuff like that. Another big warehouse for electronics and stuff sends small packages by e-bike and in paper bags, if possible. It's probably not necessarily better in terms of consumerism but I feel better knowing I'm not sponsoring Bezos.

Samantha PandaNotBored
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We have ZERO customer service in the UK for Amazon . They don’t pay tax and no customer service… What are they then ?

Mark Melton
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is the way. Amazon Besos = evil.... Don't be a part of it.

mcborge1
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've never bought anything from Amazon or used any of it's devices or services.. is that seen as wierd these days?

13
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Nah, me neither. I'm guessing we're actually still the silent majority globally speaking.

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beastmachine.
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Seems nice idea but Amazon is way more convenient as it provides a single point of contact for problems regarding any of the products so it usually ends up saving a ton of time going after company to company

13
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

So you'll let convenience ruin the planet? That... sounds about right actually. Biggest problem with the environment is human laziness and greed. Come on man, you seem better than that.

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Yort
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Company charges $40 for shipping so now I’m paying more money to a company that may also be run by a comic book supervillain.

BananaStrings
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I just did this. With a promo code, saved $3 over Amazon, where I had been buying this one product for over a year. Standard shipping was free, which means I have to wait a couple more days for delivery, but big deal. Was glad to directly support the small business.

Imitating
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

We did this once and paid excessive expedited shipping to get something prior to a trip we were going on - even though we would've gotten free shipping from Amazon. The company pocketed the extra shipping charges and had Amazon fulfill the order. O.o

Steph Harrison
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I do try this though we had one product we bought off EBay as the company didn't have a site, cost more than the product listing on Amazon, Amazon still packaged and shipped it to us.

Requiem
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You get it in 30 days or more. I order stuff from Zerofoxtrot from the US and usually get it in a short time. My last delivery was ordered around fathers day and finally got it2 weeks ago in August

Nevits Yibble
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's why I use Amazon exclusively. Their return policy is ridiculously hassle-free. I always get excellent customer support. And for every purchase, they donate to a charitable organization of my choice.

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Eglė Bukauskaitė
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i was doing that already to see wether that cr*p is chinese. If so - Alibab it is!

Russell Frerichs
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The reason I buy from Amazon is that they seem to know all the pitfalls of ordering online and have methodically made attempts to remove them. I can go to practically any online site and find the seller still doing dumb things. All they need to do to get educated is to emulate Amazon, well, most of the time.

Chris B
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I can order several items at all different points of the week and Amazon will deliver in one delivery on the day I specify. I can also repeat order an item, and if it's not in stock with one company it will be sold from a different company. This is about reducing delivery packaging and miles.

Leanne Schroepfer
Community Member
2 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Buying from 5 different websites also means paying 5 different shipping fees, and 5 times the chance that your stuff may or may not arrive.

LMS
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

AND there are generally seperate shipping charges for each item too.

Riley Quinn
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Because I no longer drive, I became a Prime member to save on shipping expenses (and for Prime Video). However, I do make a concerted effort to shop directly from the manufacturer if it's convenient or cost-effective. It's imperative that you know it's a safe site prior to placing an order, though.

Craymoss
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

But you have to spend shipping. That alone keeps me in Amazons pocket. When you order something and the shipping is 8 times the order price, but Amazon gives free shipping? I’ll stick with Amazon, thanks..

Sharon Ingram
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Thanks for sharing this. Ifond it cheaper, usually, on the original company’s site.

Lynn Morello
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And when a scammer phones you to tell you that your Amazon delivery is $4.50 short. Tell them to send it back, you will get a refund.

Marcus Heslop
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I'd rather order off Amazon. That is much more convenient than looking up the company. I don't care about giving money to Mr. Bezos or this other company losing a 25% margin as long as I get my stuff on time at a reasonable price. That's what matters.

Mystery Egg
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It never even crossed my mind to do this! I will be doing this from now on.

Barbara L Bristow
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I started boycotting amazon almost three years ago. Use small businesses & stop making aVERY few people so rich

Ham Explosion
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

But also risk getting a scam, virus and giving away your address.

Sarah Grape
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

and sometimes they'll even send you stickers or cool stuff besides

Sapna Sarfare
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Good advice.. I usually buy only books and CDs on amazon now because my taste is offbeat. But now i prefer visiting my local stores and shops for everything else.

Jeremy
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

That company pays a fee to amazon to sell their stuff, if the numbers aren't good they don't sell to a world market of billions of people, they choose to go on Amazon

Ivy la Sangrienta
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't care if it arrives in 2-8 days. I'd rather wait a month than use amazon.

XSpooky_Mint
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The only good reason to buy off Amazon is if you have gift cards from your birthday or something

Marcus Heslop
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Rubbish. Amazon is much cheaper especially for books and they always arrive on time. I love Amazon. Long may it reign.

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In a way, economic anthropologist, author, and a Fellow of the Royal Society of Arts, Dr. Jason Hickel, agrees with the subreddit. According to him, the great challenge of the 21st century is learning to consume less. "In recent years, scientists have published estimates of the world's total consumption of material stuff, including everything from fish to livestock, minerals to metals, forests to fossil fuels. It comes to more than 80 billion tons of stuff per year. A sustainable level of consumption is about 50 billion tons per year, scientists believe. We are overshooting the mark by 60%," Hickel explained.

"This means we are eating away at the web of life on which we all depend for our survival. This might sound impossibly abstract, but we can see the consequences around us. Fish stocks are collapsing. Pollinators are dying off. Agricultural topsoils are turning to dust. Huge swathes of coastal ocean have become dead zones."

#6

Remember Kids, “Vegan Wool” Is Plastic. And When It Breaks, It’s Decomposition Will Not Be Friendly

Remember Kids, “Vegan Wool” Is Plastic. And When It Breaks, It’s Decomposition Will Not Be Friendly

Random_420-69 Report

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Angela Turrall
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

They are not wrong. I largely buy second hand, and almost only leather, these things have had a whole life before me, and will have a whole other one after.

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#7

My Work Is Required To Have Paper Charts And Maps, But They Expire Every Couple Months. I Take The Expired Charts And Use Them As Wrapping Paper

My Work Is Required To Have Paper Charts And Maps, But They Expire Every Couple Months. I Take The Expired Charts And Use Them As Wrapping Paper

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#8

Old Bag New Life So My Mom Spent The Day Removing The Old Straps From Her Swimming Bag And Replaced Them With What She Had At Home: Some Old Cargo Straps. I Think The Colors Work Really Great With Each Other! Please Give Her A Thumbs Up!

Old Bag New Life So My Mom Spent The Day Removing The Old Straps From Her Swimming Bag And Replaced Them With What She Had At Home: Some Old Cargo Straps. I Think The Colors Work Really Great With Each Other! Please Give Her A Thumbs Up!

kziekh Report

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Gosiaatje
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And you can see that the old straps were made of the so-called vegan leather - plastic fabric covered with a plastic coating that starts to peel off after a year of using. Been there, done that. I am never buying a "vegan" leather bag again.

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From everything they've seen on the sub, u/NihiloZero expects that society will consume less in the not-so-distant future. But with that being said, the moderator doesn't think it'll be caused by some sort of positive cultural shift.

"Rather, I believe that resource scarcity, environmental degradation, and political instability around the world will break down the modern system of consumerism as we know it. I believe the hiccups in the supply chain that we're seeing right now as a result of the pandemic are small potatoes compared to what's coming. It would be nice if we could make a smooth transition to smaller self-sufficient and sustainable communities, and I won't try to stop you if that's what you're trying for, but I really don't expect such a transition to be smooth, if it ever happens at all," they explained their thoughts.

#9

What Up Water Homies

What Up Water Homies

notnowbutnever Report

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WilvanderHeijden
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

But sadly a lot of people don't have access to healthy tapwater for various reasons, ranging from incompetent authorities not able to set up a functioning water supply system to incompetent authorities wilfully poisoning their citizens with lead.

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#10

Our Economy Thrives Off Insecurities

Our Economy Thrives Off Insecurities

rockinwalrus Report

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#11

Just Came Across This And I Just Wanted To Share It

Just Came Across This And I Just Wanted To Share It

ellierue678 Report

u/NihiloZero said the community of the subreddit "can be a bit holier-than-thou sometimes."

"You see a fair bit of gatekeeping and fingers pointed at those who are deemed to be conspicuous consumers. The anti-capitalists don't like the capitalists. The vegans don't like animal eaters. The pedestrians don't like the filthy motorists. We probably get a relatively high number of luddites commenting in the sub. Related to all the "anti-" positions... we also get a fair number of trolls who like to push the buttons of the true believers. But, really, I think the sub is mostly comprised of people who are sick of the violence, destruction, and waste in the modern world. Sometimes we can laugh about it, sometimes we can't. Sometimes we're serious and sometimes we're not," the moderator explained.

#13

Me Everytime There Is A Discussion About Straws

Me Everytime There Is A Discussion About Straws

xiouoix Report

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Mazer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Bamboo or metal straws are a good option and BTW - there are some people with physical issues who do better drinking from a straw

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Since /r/AntiConsumption is about to hit 300,000 subscribers, u/NihiloZero wanted to use the opportunity and encourage everyone who enjoys its content to become a member.

"Please don't let me dissuade you from working on sustainable projects or promoting them in the sub," they added. "We've got a lot of subscribers who are into that sort of thing and would likely give you feedback. Some of it might be positive, and some of it might be negative, but you're likely to get feedback either way!"

#17

My Sister’s Gender Reveal “Party”. Her Doctor Wrote The Baby’s Gender On A Piece Of Paper. At The End Of The Day The Whole Family Joined A Video Call Where She Unfolded The Paper! That Was It!

My Sister’s Gender Reveal “Party”. Her Doctor Wrote The Baby’s Gender On A Piece Of Paper. At The End Of The Day The Whole Family Joined A Video Call Where She Unfolded The Paper! That Was It!

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#19

To Keep Prices High

To Keep Prices High

omgno2trump Report

#20

Consumption Is Most Ravenous At The Top Of Society, Consuming Small-Businesses Too

Consumption Is Most Ravenous At The Top Of Society, Consuming Small-Businesses Too

ShibbyHaze1 Report

#21

This "Low Plastic" Pen Is A Perfect Metaphor For Environmentalism Under Capitalism

This "Low Plastic" Pen Is A Perfect Metaphor For Environmentalism Under Capitalism

tjeulink Report

#22

Not Perfect Anti Consumption, But I Used Black Takeout Containers And Old Greeting Cards To Give Out Homemade Cookies This Year

Not Perfect Anti Consumption, But I Used Black Takeout Containers And Old Greeting Cards To Give Out Homemade Cookies This Year

Mathemasmitten Report

#24

Restaurant Ask Customers To Stop Wasting Buffet Food

Restaurant Ask Customers To Stop Wasting Buffet Food

Yonski3 Report

#25

Not Sure What They're Expecting

Not Sure What They're Expecting

jachymb Report

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the child
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

the space between no ads and paying your artists well while keeping the app free is very small... i dunno how i feel about this because the reason why spotify and youtube are basically free is ads, and the reason why premium paid versions exist is so the artists are still paid

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#26

Did You Know That You Can Rewear Clothes? This Changes Everything

Did You Know That You Can Rewear Clothes? This Changes Everything

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#27

The True Cost Of Stuff

The True Cost Of Stuff

Annonas Report

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Vasana Phong
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I hate Black Friday, and how religious holidays has become commercialized , yes the day after thanksgiving is Black Friday, the start of the holiday season ( Xmas for me) I know that Black Friday isn’t a religious holiday, didn’t mention that

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#29

What A Beautiful Billboard

What A Beautiful Billboard

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WilvanderHeijden
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

It's a joy you can experience yourself, without any cost! You can buy my e-book here!!!

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#31

Problem Solved

Problem Solved

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Julie C Rose
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don’t mind trucks because I take the bus and don’t own a car. Does that count?

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#32

Croatian Company Made Their Toilet Paper Package With A Cool Dual Purpose

Croatian Company Made Their Toilet Paper Package With A Cool Dual Purpose

TheWildHorse Report

#33

Some Decent Tips I Think

Some Decent Tips I Think

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jammer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I’d love to recycle the burnable plastic, but a diesel truck has to transport them 300km for recycling that has 25% efficiency, then drive back too. Bodies I can bury in the back, though.

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#34

My Sister Asked Me To Buy These 2 Products For Her Birthday. This Is The Packaging For 10 Ml Of Product

My Sister Asked Me To Buy These 2 Products For Her Birthday. This Is The Packaging For 10 Ml Of Product

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#35

This Really Hit Home For Me To See Today!

This Really Hit Home For Me To See Today!

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loopyli
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The bus is extremely inefficient time-wise, especially if you don't live in a major city or if you commute. Also the greyhound suuuucks. I once took a 8hr bus ride from PSL to Jax. If we can fix the mass transit problem then more people might actually use it.

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#36

Permanent Permaculture

Permanent Permaculture

madigolightly Report

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Muff_Fluff
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Gardens are a lot of upkeep. A lot of people don’t have time for them. Plus there’s the issue of finding something that will grow where you live.

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#37

Great Idea Stolen From Facebook

Great Idea Stolen From Facebook

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#38

Bernie Showing Us All The Way

Bernie Showing Us All The Way

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#39

Just Ewww

Just Ewww

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Mazer
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sorry to see that what you own is directly linked to your fragile ego

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#40

Less Ads More Content Follow

Less Ads More Content Follow

VisualImportant Report

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Mazer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

What a load. How do you think all the people who produced your precious tv program is paid for??

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#43

You Know When You Can't Figure Out If Something Is Satire?

You Know When You Can't Figure Out If Something Is Satire?

wsgy111 Report

#44

Sometimes That's Hard To Forget With All The Advertisements For Sustainable Clothing Brands

Sometimes That's Hard To Forget With All The Advertisements For Sustainable Clothing Brands

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Winter Eleven
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Women's clothing is less quality than man's. In my experience, my shirts get ripped and overstretched in less than a year. Boyfriend has the same damn s**t without any tiny holes in since like 2015 (the cost was the same)

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#45

This Would Be Very Depressing

This Would Be Very Depressing

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Angela Turrall
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

“Hello? Yes, I’ve changed my mind, and I’d like to take the blue pill please.”

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#46

Bruh

Bruh

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the child
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

individual wrapping is really bad, especially in Japan, everything is entombed in plastic here

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#47

I See This Every Year. Over 60,000 New iPhone & Samsung Cases Are Dumped Because They Won’t Fit The New Models

I See This Every Year. Over 60,000 New iPhone & Samsung Cases Are Dumped Because They Won’t Fit The New Models

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#48

Right

Right

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Angela Turrall
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And that leotard will be up her butt crack and wedged in her hooha fast than you can say downward dog, how uncomfortable and impractical. I hate the consumerism that sits behind climate change, and how so few see that this is adding to the problem.

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#49

Plastic Straws And Sandwich Cutters Aren’t The Devil

Plastic Straws And Sandwich Cutters Aren’t The Devil

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#50

Absolutely Disgusting

Absolutely Disgusting

no-oxford-commas Report

Note: this post originally had 78 images. It’s been shortened to the top 50 images based on user votes.

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