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This New Zealand Tourism Ad Savagely Mocks Instagram Influencers
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This New Zealand Tourism Ad Savagely Mocks Instagram Influencers

Instagram Influencers Get Savagely Mocked In A New Zealand Tourism AdThis New Zealand Tourism Ad Savagely Mocks Instagram InfluencersCliché Influencer Travelling Shots Get Savagely Mocked In A Creative And Hilarious Tourism AdTravelers Are Encouraged To Stop Being Instagram Influencer Copycats In A New Zealand Tourism AdNew Zealand Released An Ad Encouraging Tourists To Ditch Influencer-Style Photos576K People On YouTube Are Loving This New Tourism Ad Telling Travelers To Do Something More Than Getting That Perfect Instagram ShotThis New Zealand Tourism Ad Savagely Mocks Instagram InfluencersThis New Zealand Tourism Ad Savagely Mocks Instagram InfluencersThis New Zealand Tourism Ad Savagely Mocks Instagram Influencers
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Even though our wide, wild world is filled with thousands and thousands of all kinds of breathtaking and mesmerizing places, many travelling enthusiasts, influenced by popular social media figures, often choose to go to the same tourism hotspots and take the same cliché photos, instead of exploring the place a bit further. Recently, a YouTube channel called 100% Pure New Zealand posted a new tourism ad surrounding this exact topic that instantly went viral.

More info: YouTube

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    Even though our world is full of mesmerizing places, a lot of travellers, influenced by social media personas, choose the same few hotspots to go to

    Image credits: 100% Pure New Zealand

    In addition, they often go there to take the same shots popularized by social media influencers

    Image credits: wanderwithap

    This brand new New Zealand tourism ad, which has already gathered almost 600k views on YouTube, encourages tourists to quit “travelling under the social influence” and stop copying Instagram influencers by visiting the same spots and taking the same cliché pics.

    In this New Zealand tourism ad, travelling enthusiasts are encouraged to think outside the box and stop copying Instagram influencer photos

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    Image credits: 100% Pure New Zealand

    The ad stars the comedian Tom Sainsbury, who poses as a member of the “Social Observation Squad” and is seen following tourists to some of the country’s most iconic hotspots and stopping them from taking influencer-style pictures. “People have been seeing those photos on social media and are going to great lengths to copy them,” he says in the video. “I mean, you know them—’hot tub back shot,’ ‘man sits quietly on the rock, contemplating,’ ‘hot dog legs,’ and the classic one in these posts, the ‘summit spreadeagle.'”

    The comedian Tom Sainsbury is seen following tourists to some of the country’s most iconic hotspots and stopping them from taking influencer-style pictures

    Image credits: _dr_ropata_

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    Image credits: 100% Pure New Zealand

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    The comedian then approaches a couple taking photos at Roy’s Peak and asks them to stop. “I’ve seen all this before. We all have. But this summer, we’re clamping down on anyone travelling under the social influence,” he tells the couple.

    “I’ve seen all this before. We all have,” the comedian Tom Sainsbury tells the couple taking pics at Roy’s Peak

    Image credits: 100% Pure New Zealand

    Then, he takes the couple back to town and encourages them to “share something new”

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    Image credits: 100% Pure New Zealand

    Turns out, the new ad is a part of New Zealand’s long-running “Do Something New” campaign, encouraging domestic tourism and exploring new places.

    “We noticed that the same pictures or poses kept coming up, time and time again, no matter the location,” the Tourism NZ domestic general manager Bjoern Spreitzer told the Stuff. “There are so many incredible things to do in New Zealand, beyond the social trends.”

    Image credits: 100% Pure New Zealand

    In addition, Kiwi travellers are encouraged to share their creative travel snaps before the end of February with the #DoSomethingNewNZ hashtag on Instagram for the possibility to win a $500 domestic travel voucher.

    “There are so many incredible things to do in New Zealand, beyond the social trends”

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    Image credits: 100% Pure New Zealand

    Kiwi travellers are encouraged to share their creative travel snaps with the #DoSomethingNewNZ hashtag to win a $500 domestic travel voucher

    Image credits: 100% Pure New Zealand

    The ad has quickly gone viral and it currently has almost 600k views on YouTube

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    Image credits: 100% Pure New Zealand

    What did you think about this tourism ad? What’s your opinion on people going to the same landmarks to take the same Instagram pictures? Tell us down in the comments!

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    Lukas Garnelis

    Lukas Garnelis

    Author, Community member

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    Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

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    Lukas Garnelis

    Lukas Garnelis

    Author, Community member

    Lukas is a photo editor at Bored Panda. 4th year in Vilnius Gediminas Technical University as a graphic designer. Can do whatever he sets his mind to.

    Julija Svidraitė

    Julija Svidraitė

    Author, Community member

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    Julija Svidraitė is an editor here at Bored Panda who has a bachelor's degree in Psychology. Before starting her journey at BP, she had worked as a social media specialist at a marketing agency. She has also tried herself in a few different fields working as an intern: from practicing graphic design at a social media marketing agency, to being an assistant at a psychiatric hospital. Besides writing, Julija is also very passionate about illustrating, drinking coffee, and watching crime documentaries. You can find her in Bored Panda Office or reach her at julija.s@boredpanda.com.

    Read less »

    Julija Svidraitė

    Julija Svidraitė

    Author, Community member

    Julija Svidraitė is an editor here at Bored Panda who has a bachelor's degree in Psychology. Before starting her journey at BP, she had worked as a social media specialist at a marketing agency. She has also tried herself in a few different fields working as an intern: from practicing graphic design at a social media marketing agency, to being an assistant at a psychiatric hospital. Besides writing, Julija is also very passionate about illustrating, drinking coffee, and watching crime documentaries. You can find her in Bored Panda Office or reach her at julija.s@boredpanda.com.

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    soni w
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Went to the beach the other day and there were like 50 people with thier huge cameras and stuff and teeny bikini ladies with duck faces and smothered in make up. FFS enjoy the moment instead of taking it for a like.

    Meeow
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I totally agree, we don't go to the popular spots like most people do, we like to go elsewhere beautiful places and less crowded. We don't have to prove to the people where we have been to the world.

    Load More Comments
    soni w
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Went to the beach the other day and there were like 50 people with thier huge cameras and stuff and teeny bikini ladies with duck faces and smothered in make up. FFS enjoy the moment instead of taking it for a like.

    Meeow
    Community Member
    3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I totally agree, we don't go to the popular spots like most people do, we like to go elsewhere beautiful places and less crowded. We don't have to prove to the people where we have been to the world.

    Load More Comments
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