Even though our wide, wild world is filled with thousands and thousands of all kinds of breathtaking and mesmerizing places, many travelling enthusiasts, influenced by popular social media figures, often choose to go to the same tourism hotspots and take the same cliché photos, instead of exploring the place a bit further. Recently, a YouTube channel called 100% Pure New Zealand posted a new tourism ad surrounding this exact topic that instantly went viral.

More info: YouTube

Even though our world is full of mesmerizing places, a lot of travellers, influenced by social media personas, choose the same few hotspots to go to

Image credits: 100% Pure New Zealand

In addition, they often go there to take the same shots popularized by social media influencers

Image credits: wanderwithap

This brand new New Zealand tourism ad, which has already gathered almost 600k views on YouTube, encourages tourists to quit “travelling under the social influence” and stop copying Instagram influencers by visiting the same spots and taking the same cliché pics.

In this New Zealand tourism ad, travelling enthusiasts are encouraged to think outside the box and stop copying Instagram influencer photos

Image credits: 100% Pure New Zealand

The ad stars the comedian Tom Sainsbury, who poses as a member of the “Social Observation Squad” and is seen following tourists to some of the country’s most iconic hotspots and stopping them from taking influencer-style pictures. “People have been seeing those photos on social media and are going to great lengths to copy them,” he says in the video. “I mean, you know them—’hot tub back shot,’ ‘man sits quietly on the rock, contemplating,’ ‘hot dog legs,’ and the classic one in these posts, the ‘summit spreadeagle.'”

The comedian Tom Sainsbury is seen following tourists to some of the country’s most iconic hotspots and stopping them from taking influencer-style pictures

Image credits: _dr_ropata_

Image credits: 100% Pure New Zealand

The comedian then approaches a couple taking photos at Roy’s Peak and asks them to stop. “I’ve seen all this before. We all have. But this summer, we’re clamping down on anyone travelling under the social influence,” he tells the couple.

“I’ve seen all this before. We all have,” the comedian Tom Sainsbury tells the couple taking pics at Roy’s Peak

Image credits: 100% Pure New Zealand

Then, he takes the couple back to town and encourages them to “share something new”

Image credits: 100% Pure New Zealand

Turns out, the new ad is a part of New Zealand’s long-running “Do Something New” campaign, encouraging domestic tourism and exploring new places.

“We noticed that the same pictures or poses kept coming up, time and time again, no matter the location,” the Tourism NZ domestic general manager Bjoern Spreitzer told the Stuff. “There are so many incredible things to do in New Zealand, beyond the social trends.”

Image credits: 100% Pure New Zealand

In addition, Kiwi travellers are encouraged to share their creative travel snaps before the end of February with the #DoSomethingNewNZ hashtag on Instagram for the possibility to win a $500 domestic travel voucher.

“There are so many incredible things to do in New Zealand, beyond the social trends”

Image credits: 100% Pure New Zealand

Kiwi travellers are encouraged to share their creative travel snaps with the #DoSomethingNewNZ hashtag to win a $500 domestic travel voucher

Image credits: 100% Pure New Zealand

The ad has quickly gone viral and it currently has almost 600k views on YouTube

Image credits: 100% Pure New Zealand

What did you think about this tourism ad? What’s your opinion on people going to the same landmarks to take the same Instagram pictures? Tell us down in the comments!

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