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How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?

And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.

Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.

Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.

#2

Now That's Just A Bad Logo. Period

Now That's Just A Bad Logo. Period

u/ZuesAndHisBeard Report

#3

The Logo For This Spicy Apple Jelly

The Logo For This Spicy Apple Jelly

u/KyleColby Report

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Paulo Freitas
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.

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#4

This Medical Centre’s Logo Is A Flat Line

This Medical Centre’s Logo Is A Flat Line

u/izyzacov Report

#5

Unfortunate Door/Logo Placement On This Plane

Unfortunate Door/Logo Placement On This Plane

u/nthensome Report

#6

My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

u/Hopeful_Relative_494 Report

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DP 2(DP The Magical Unicorn)
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..

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#7

Girls' Water Polo Team Logo

Girls' Water Polo Team Logo

u/Bacicot Report

#8

Whoever Designed This Logo Made A Terrible Mistake

Whoever Designed This Logo Made A Terrible Mistake

u/j1002s Report

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#9

A "Cheerleading" Logo In A Town Close To Me

A "Cheerleading" Logo In A Town Close To Me

u/Pmray23 Report

#10

Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

u/nickrosener Report

#11

This Restaurant’s Logo That Looks Like A Health Grade

This Restaurant’s Logo That Looks Like A Health Grade

u/drobinow Report

#12

Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

u/TheElegiast Report

#13

This Yogurt Using Biohazards Symbol As Its Logo

This Yogurt Using Biohazards Symbol As Its Logo

u/ShermanLiu Report

#15

This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

u/Marc815 Report

#16

The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

u/Xx_BaconPlays_xX Report

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Dodo
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Maybe you're supposed to look at the logo the other way, so it's a front flip.

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#18

It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

u/J_Mart29 Report

#19

A Clothing Tag With Unfortunate Logo Design

A Clothing Tag With Unfortunate Logo Design

u/Samheim Report

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Eugene G
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When you need the "I" to look like an "a". The Jizz Addicts should learn from this.

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#20

Prizes On Offer At The Clinic

Prizes On Offer At The Clinic

u/BaronVonStretchmark Report

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thelazypanda
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Congratulations Panda, You have Officially won diabetes!! (If I offend anybody I'm so sorry)

Ima Manimal
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is the game where you don’t want to make it to the finish line

LuLuBelle
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Keep chugging that soda and chowing down on that ultraprocessed food and that's one of several fun prizes you could win.

Andre Blue
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

And you get diabetes, and you get diabetes, and the whole audience gets diabetes!!!!!

Mickysixxx
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

With my health conditions I feel this would be the kind of prize I'd win. Thankfully it's about the only thing I don't have lol

Ovata Acronicta
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This is what I am going to see about in a blood test soon. I am excited, I could win!

Lucy Cope
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Oooooh it’s a play on word their putting the word win over the word diabetes only it’s not a good design for the stupid people

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#22

We’re Going To Contact Them With A New Logo Hopefully

We’re Going To Contact Them With A New Logo Hopefully

u/lefuturtle Report

#23

This Logo Of A Company In My City

This Logo Of A Company In My City

u/Fulla_good_stuff Report

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Cassi Lyris
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Come on now, he can't help that he has a vestigial limb. 🤣

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#24

Ride On Spac Eship

Ride On Spac Eship

u/pruaga Report

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DP 2(DP The Magical Unicorn)
Community Member
1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!

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#25

This Sign In The Office Building Where I'm Attending Training

This Sign In The Office Building Where I'm Attending Training

u/Autiosaaren_lautturi Report

#26

Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

u/m13131313 Report

#28

Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

u/mantiseses Report

#29

This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

u/isaac-jones Report

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#34

The Actual Logo Of A School Near Me

The Actual Logo Of A School Near Me

u/MagL33To Report

#35

The Second Line Of This Logo Did Not Age Well

The Second Line Of This Logo Did Not Age Well

u/HellaGayAli Report

#36

Found At The Austin Airport - It's Texas Like!

Found At The Austin Airport - It's Texas Like!

u/Sophie_e_m Report

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Jake B
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Don’t worry. They probably stole this from Portland OR too. Remember when they stole keep Portland weird?

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#40

Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

u/setfna Report

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#42

Such A Unique And Original Logo Design

Such A Unique And Original Logo Design

u/yetiospaghettio Report

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DP 2(DP The Magical Unicorn)
Community Member
1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

HMMM..that B looks familiar! Where have I seen it before!? The M looks original but that B…HMMM…HMMmMmmMmMmm

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#43

The Logo On My Jacket's Tag... How Am I Supposed To Read This?

The Logo On My Jacket's Tag... How Am I Supposed To Read This?

u/leverine36 Report