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How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?

And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.

Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.

Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.

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    #2

    Now That's Just A Bad Logo. Period

    Now That's Just A Bad Logo. Period

    u/ZuesAndHisBeard Report

    #3

    The Logo For This Spicy Apple Jelly

    The Logo For This Spicy Apple Jelly

    u/KyleColby Report

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    Paulo Freitas
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.

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    #4

    This Medical Centre’s Logo Is A Flat Line

    This Medical Centre’s Logo Is A Flat Line

    u/izyzacov Report

    #5

    Unfortunate Door/Logo Placement On This Plane

    Unfortunate Door/Logo Placement On This Plane

    u/nthensome Report

    #6

    My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

    My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

    u/Hopeful_Relative_494 Report

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    DP 2(DP The Magical Unicorn)
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..

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    #7

    Girls' Water Polo Team Logo

    Girls' Water Polo Team Logo

    u/Bacicot Report

    #8

    Whoever Designed This Logo Made A Terrible Mistake

    Whoever Designed This Logo Made A Terrible Mistake

    u/j1002s Report

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    #9

    A "Cheerleading" Logo In A Town Close To Me

    A "Cheerleading" Logo In A Town Close To Me

    u/Pmray23 Report

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    #10

    Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

    Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

    u/nickrosener Report

    #11

    This Restaurant’s Logo That Looks Like A Health Grade

    This Restaurant’s Logo That Looks Like A Health Grade

    u/drobinow Report

    #12

    Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

    Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

    u/TheElegiast Report

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    #13

    This Yogurt Using Biohazards Symbol As Its Logo

    This Yogurt Using Biohazards Symbol As Its Logo

    u/ShermanLiu Report

    #15

    This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

    This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

    u/Marc815 Report

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    #16

    The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

    The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

    u/Xx_BaconPlays_xX Report

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    Dodo
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe you're supposed to look at the logo the other way, so it's a front flip.

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    #18

    It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

    It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

    u/J_Mart29 Report

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    #19

    A Clothing Tag With Unfortunate Logo Design

    A Clothing Tag With Unfortunate Logo Design

    u/Samheim Report

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    Eugene G
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    When you need the "I" to look like an "a". The Jizz Addicts should learn from this.

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    #20

    Prizes On Offer At The Clinic

    Prizes On Offer At The Clinic

    u/BaronVonStretchmark Report

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    #22

    We’re Going To Contact Them With A New Logo Hopefully

    We’re Going To Contact Them With A New Logo Hopefully

    u/lefuturtle Report

    #23

    This Logo Of A Company In My City

    This Logo Of A Company In My City

    u/Fulla_good_stuff Report

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    Cassi Lyris
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Come on now, he can't help that he has a vestigial limb. 🤣

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    #24

    Ride On Spac Eship

    Ride On Spac Eship

    u/pruaga Report

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    DP 2(DP The Magical Unicorn)
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!

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    #25

    This Sign In The Office Building Where I'm Attending Training

    This Sign In The Office Building Where I'm Attending Training

    u/Autiosaaren_lautturi Report

    #26

    Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

    Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

    u/m13131313 Report

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    #28

    Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

    Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

    u/mantiseses Report

    #29

    This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

    This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

    u/isaac-jones Report

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    #31

    This Horrific Cafe Logo

    This Horrific Cafe Logo

    u/Andrew_Reynolds Report

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    RainWingRoyal
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Guys it obviously says 'mortal'. This is not a Cafe, it's a threat

    XanthippeⓐWulf🇨🇦 🇬🇧
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's terrible and a little interesting at the same time. Not what I would've gone with, but it almost looks the way chocolate or icing does when you are using a piping bag and trying to write in cursive. If that's what they were going for, it's a bit clever.

    Mr. L
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It's all Greek to me. No literally I'm reading it in Greek. Mavgei

    L. Murphy
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Lame all around. Not funny. Not whimsical. Not catty or cute and it's illegible. This makes me mad they have money, but no taste at all. It can't be cat people running this place!

    Ben Rogers
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Not like kids these days in America can read cursive anyways. We stopped teaching it years ago.

    Cassi Lyris
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It says "MarTel". This isn't even the worst cursive I've ever seen. Not a great logo choice...

    Ahni Alger
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    And instead of selling chocolate they sell falafel! I think you're on to something. Whereas the sign designer must have just been on something.

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    Cyndielouwhoo
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is why it's so important to get an outside opinion on these things.

    Sam T Godfrey
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That looks like somebody's name scrawled in cheap icing on a Carvel's "Cookie Puss" ice cream birthday cake.

    elcee
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    i recently saw something like this, it was just an ad, very vague, so there was no way to figure out even what it was for. as u couldn't read it at all.

    Regine Voort
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Martel... in Dutch, this means: to torture. I certainly wouldn't visit that place

    Allen Bouchard
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Ugly, but at least it's unambiguously readable and doesn't have suggestive imagery.

    Ahni Alger
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    So they asked a doctor to design their sign prescription-style? 🤷🏼‍♀️

    Mohammad Rahman
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    "Elia Martel! SAY HER NAME! You R***d her, you Mu***red her, you Kil**d her children!"

    Ashley Kelly
    Community Member
    1 year ago

    This comment has been deleted.

    Kat Pekin
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    To be fair, the name "Morsel' for a restaurant is a fail in any font.

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    #34

    The Actual Logo Of A School Near Me

    The Actual Logo Of A School Near Me

    u/MagL33To Report

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    #35

    The Second Line Of This Logo Did Not Age Well

    The Second Line Of This Logo Did Not Age Well

    u/HellaGayAli Report

    #36

    Found At The Austin Airport - It's Texas Like!

    Found At The Austin Airport - It's Texas Like!

    u/Sophie_e_m Report

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    Jake B
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Don’t worry. They probably stole this from Portland OR too. Remember when they stole keep Portland weird?

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    #40

    Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

    Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

    u/setfna Report

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    #42

    Such A Unique And Original Logo Design

    Such A Unique And Original Logo Design

    u/yetiospaghettio Report

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    DP 2(DP The Magical Unicorn)
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    HMMM..that B looks familiar! Where have I seen it before!? The M looks original but that B…HMMM…HMMmMmmMmMmm

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    #43

    The Logo On My Jacket's Tag... How Am I Supposed To Read This?

    The Logo On My Jacket's Tag... How Am I Supposed To Read This?

    u/leverine36 Report