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How many times, looking, for example, at the logos of Nike, Adidas or Apple, have we asked ourselves just one question: “Well, couldn’t we have drawn such a simple logo ourselves?” If yes, then let's move on reading. If not, we still move on. How many times have we read the news that some famous design studio redesigned the next big corporate logo for a check with an obscene number of zeros, and in the end just made the font thinner or simply reduced the distance between some details?

And so, every time we read such news, we come across dozens, if not hundreds of comments that the designers simply scammed their clients for money, but actually nothing in the logo has changed. In fact, as is often the case, things are not so clear cut.

Firstly, the famous swoosh was most likely a manifestation of spontaneous genius insight (for which, however, they paid only 35 bucks), and the original version of the Apple logo was complex, artsy and as old-school as possible. Secondly, any change in the logo in a large company is preceded by a long and thorough marketing analysis. Yes, sometimes it turns out a complete fail, as was the case with the 2012 Summer Olympics logo, but more often than not, the idea of saving on logo design doesn't justify itself at all.

Do you want proof? Voila! As many as 47 examples collected by Bored Panda, when the designer just drew something, the marketing manager was either absent or did not think at all, and the boss approved the logo without looking. And the result is what we have - this incredible selection of logos from around the world, on the one hand, beautiful and stylish - but completely inappropriate, you just have to look at it from a different angle. So please feel free to think different, as Steve Jobs once urged us, scroll this selection to the very end, and just enjoy these absolute masterpieces of human short-sightedness.

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    #2

    Now That's Just A Bad Logo. Period

    Now That's Just A Bad Logo. Period

    u/ZuesAndHisBeard Report

    #3

    The Logo For This Spicy Apple Jelly

    The Logo For This Spicy Apple Jelly

    u/KyleColby Report

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    Paulo Freitas
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Its a " double entendre " and its hilarious lol, you can see it as half an Apple lol, of a fire spitting a*s, thats actually Smart.

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    #4

    This Medical Centre’s Logo Is A Flat Line

    This Medical Centre’s Logo Is A Flat Line

    u/izyzacov Report

    #5

    Unfortunate Door/Logo Placement On This Plane

    Unfortunate Door/Logo Placement On This Plane

    u/nthensome Report

    #6

    My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

    My Son Who Just Started To Read, “Hell Baby. Hell Baby. Hell Baby!!!”

    u/Hopeful_Relative_494 Report

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    DP 2(DP The Magical Unicorn)
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hello? Is this John Constantine? Yea. So I got a Hell Baby? We might need to perform an exorcism..

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    #7

    Girls' Water Polo Team Logo

    Girls' Water Polo Team Logo

    u/Bacicot Report

    #8

    Whoever Designed This Logo Made A Terrible Mistake

    Whoever Designed This Logo Made A Terrible Mistake

    u/j1002s Report

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    #9

    A "Cheerleading" Logo In A Town Close To Me

    A "Cheerleading" Logo In A Town Close To Me

    u/Pmray23 Report

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    #10

    Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

    Designer: Can You Describe The Logo You'd Like? Client: It Should Have A Leaky Pipe. But Instead Of Fixing It, Our Plumber Just Puts His Finger In There. And Btw, It Should Still Leak After He Does That

    u/nickrosener Report

    #11

    This Restaurant’s Logo That Looks Like A Health Grade

    This Restaurant’s Logo That Looks Like A Health Grade

    u/drobinow Report

    #12

    Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

    Design Of The Bottle And Logo Looks Way To Close To A Sunny D Like Drink. If A Kid Couldn't Read This Would Go Bad

    u/TheElegiast Report

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    #13

    This Yogurt Using Biohazards Symbol As Its Logo

    This Yogurt Using Biohazards Symbol As Its Logo

    u/ShermanLiu Report

    #15

    This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

    This Company's Logo Looks Like Somebody Got Pulled Into A Lathe

    u/Marc815 Report

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    #16

    The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

    The Flip Zone Has A Rule Of "No Backflips" When There Is Literally A Guy Backflipping In The Logo

    u/Xx_BaconPlays_xX Report

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    Dodo
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Maybe you're supposed to look at the logo the other way, so it's a front flip.

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    #18

    It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

    It Really Feels Like The Packers Logo Could Have Replaced A Different Letter Here…

    u/J_Mart29 Report

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    #19

    A Clothing Tag With Unfortunate Logo Design

    A Clothing Tag With Unfortunate Logo Design

    u/Samheim Report

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    Eugene G
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    When you need the "I" to look like an "a". The Jizz Addicts should learn from this.

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    #20

    Prizes On Offer At The Clinic

    Prizes On Offer At The Clinic

    u/BaronVonStretchmark Report

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    #22

    We’re Going To Contact Them With A New Logo Hopefully

    We’re Going To Contact Them With A New Logo Hopefully

    u/lefuturtle Report

    #23

    This Logo Of A Company In My City

    This Logo Of A Company In My City

    u/Fulla_good_stuff Report

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    Cassi Lyris
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Come on now, he can't help that he has a vestigial limb. 🤣

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    #24

    Ride On Spac Eship

    Ride On Spac Eship

    u/pruaga Report

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    DP 2(DP The Magical Unicorn)
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    🎶 We’re going on a trip in our favorite Spac Eship! Zooming through the sky! Lil Einsteins!

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    #25

    This Sign In The Office Building Where I'm Attending Training

    This Sign In The Office Building Where I'm Attending Training

    u/Autiosaaren_lautturi Report

    #26

    Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

    Just Another Restaraunt Logo That Was Edgy And Cool In Someone's Head. Spotted Near My Gym, Midtown Manhattan

    u/m13131313 Report

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    Bookworm
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Rule of thumb: If I have to read your logo like a word puzzle in a kids' activity book, you need to try again.

    Chewie Baron
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I can make the word ‘stroke’ which is what I’m having right now trying to read this.

    Lishao (They/Them)
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It look like when you write a happy birthday sign without measuring how big the letters should be

    Serenity Now!
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I just can't seem to find the restaurant! There should be a sign...What the?

    Marzipanda
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Ohhh! You're supposed to rearrange the letters in order to eat there so, uh... BLEAKEST SNORT or maybe SKELETON BRATS, who knows 😆

    Id row
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I wouldn't even go in. Sounds like the type of place that would serve your food in an old hubcap by a hipster waiter with a top knot and charge you 5 times as much as any other restaurant.

    Naomie Moore
    Community Member
    1 year ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Could easily come up with something better. In one of my focus groups, it has become blatantly apparent that if a person doesn't understand withing a few seconds, the majority of people will walk on by.

    Adrienne Kushner
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    My 4-year-old Granddaughter created a Christmas ornament for her parents. Her photo was in the middle, surrounded by her name. Unfortunately, while all 5 letters were there, they were spread around the photo in no particular order. Commercial signs like this one is confusing to kids and adults alike.

    Origami Chik3n
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It says STLOTEBEASRK'N. We learned this word back in elementary school. How can you all have forgotten?

    Little letitia
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It took me far longer than I'd care to admit to figure out this was supposed to say Steak 'N Lobster! 🤦‍♀️

    Rosie Red
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Took me way too much time to figure out it's Steak and Lobster.

    Alex
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    It might just be my ADHD, but I read that perfectly the first try

    jasper
    Community Member
    10 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Oh heavens, I feel like it's going to give me a seizure.

    Julian S.
    Community Member
    11 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I should also point out that this sign does the style fairly well

    Julian S.
    Community Member
    11 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This is an established style of typography, its called Carsonesque. Its purposely meant to be illegible. Its getting a resurgence rn

    Brandy McNamee
    Community Member
    11 months ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I'm convinced these designers know exactly what they're doing, and I'm so here for it. 🤣

    Show thyself
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Oohh~ Steak 'n Lobster (the "Town House"-picture gave the hint on how to read this one) down, right to left, Up the L and down, right to left again

    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    i don't even have dyslexia, but i think this sign is giving it to me

    Liberato
    Community Member
    1 year ago

    I always wanted to try myself a... STLOTEBRSNKAE!

    Cheryl Lohr
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This sign doesn't help people that have trouble reading, and there are lots of them.

    Andy Hinds
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Steak and Lobster. The designer must have it in for dyslexics.

    Andy Hinds
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Steak and Lobster, but what a mess! It's designed to kill dyslexics.

    Stan Chung
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Stoner graphic designers. Line down the middle cuts it in half. Basic fail.

    Shirley Heyn
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Gotta admit, this is a "stumper" and need some 'xplain'n for what it is supposed to represent.

    J Clausen
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This looks like a doodle draw we used to waste time with in boring classes.

    Jos A
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    This doesn't look like a logo to me. This is an exercise in typography. Lots of designers do this sort of thing. This once doesn't land that well but A for effort.

    Bad Ass69
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Steak n Lobster! Any dyslexic could read that easily! Come on people.

    Lee Kerr
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I can see why it says but I wouldn't eat in a place that puts its menu on the window then tries to disguise it.

    Nora Petricien
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    An accurate representation of my ADHD brain 😭 seriously my thoughts are so all over the place that I just read that as if it was just written normally

    Ahni Alger
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Trying to go left to right as best I could I got either: Slott Bee Ask 'N R or Slot Tee Bask 'N R With the first one maybe the restaurant owner's last name is Slott, possibly Bee Slott, or the Bee has to do with the decor and menu. Honey in everything and beeswax candles everywhere. 🤣 Yes, I know it says STEAK 'N LOBSTER. I'm not truly trying to make sense of gibberish. But it's fun to play around with it!

    Show thyself
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    10min and reminding myself that I need to read that vertically... 🤦 ...Steak n' Lobster ...

    Sue Denham
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    That's not how you spell stoat, but if they're delicious - well, ok then.

    Ahni Alger
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I'm going to need you to repeat that please. And if you could use English this time that would be great. 🤣

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    Mike Fitzpatrick
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    You work up an appetite trying to decipher just WTF it is trying to say.

    Luke T
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    St...ea...k'n L..obtesr....oh! Steak and Lobster....I swear thats what it says....right?

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    #28

    Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

    Welcome To Devil’s… Alvoole? Elvccle? (Advocate). I Like The Idea, But The Execution Is Not The Best

    u/mantiseses Report

    #29

    This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

    This Pub Is Supposed To Be Called “Bunch Of Grapes” And I Saw This Unreadable Logo And Asked My Mate “How Far Is The Pub Then?”

    u/isaac-jones Report

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    #34

    The Actual Logo Of A School Near Me

    The Actual Logo Of A School Near Me

    u/MagL33To Report

    #35

    The Second Line Of This Logo Did Not Age Well

    The Second Line Of This Logo Did Not Age Well

    u/HellaGayAli Report

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    #36

    Found At The Austin Airport - It's Texas Like!

    Found At The Austin Airport - It's Texas Like!

    u/Sophie_e_m Report

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    Jake B
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Don’t worry. They probably stole this from Portland OR too. Remember when they stole keep Portland weird?

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    #40

    Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

    Saw This At My Local Heb. It's Supposed To Say "Frescura" (Freshness)

    u/setfna Report

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    #42

    Such A Unique And Original Logo Design

    Such A Unique And Original Logo Design

    u/yetiospaghettio Report

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    DP 2(DP The Magical Unicorn)
    Community Member
    1 year ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    HMMM..that B looks familiar! Where have I seen it before!? The M looks original but that B…HMMM…HMMmMmmMmMmm

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    #43

    The Logo On My Jacket's Tag... How Am I Supposed To Read This?

    The Logo On My Jacket's Tag... How Am I Supposed To Read This?

    u/leverine36 Report

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