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Imagine: Minimalist Lego Cartoon Characters
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Imagine: Minimalist Lego Cartoon Characters

Tom
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German advertising agency Jung von Matt created a wonderful minimalist ad campaign for Lego which not only looks great but also forces us to ‘Imagine’. It’s great not just because of its aesthetics but because it delivers a strong message – LEGO will put your imagination to work. However, copyranter and adland.tv have pointed out that the idea might be a rip-off of a fan-created Lego artwork that appeared earlier than this ad campaign.

Advertising Agency: Jung von Matt, Hamburg, Germany

Executive Creative Directors: Deneke von Weltzien | Creative Director: Karsten Ruddigkeit | Art Director: Reza Ramezani | Copywriters: Johannes Milhoffer, Corinna Ernst | Account Director: Marc-Olaf Duncker | Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger | Post Production / CGI: The Scope

South Park

The Simpsons

Asterix and Obelix

Donald Duck

Ernie and Bert

Lucky Luke and the Daltons

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Ninja Turtles

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The Smurfs

Stolen Idea?

According to copyranter and adland.tv this image was made earlier than the ad campaign by Jung von Matt.

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Tom

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I may look like a cat, but deep down I'm a panda. Sometimes I'm lazy, sometimes I'm bored - I'm just like you, but a bit cooler.

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