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IKEA Shares How To Make 6 Types Of Furniture Forts During Quarantine
If you’re quarantining with kids who are becoming increasingly bored, IKEA Russia has your back. The retailer has just released a new campaign, bringing back childhood adventures indoors.
Created by an agency called Instinct, the campaign consists of a set of instructions on how to build tents, castles, forts, and other cool structures to help you get through the pandemic.
Some people are already using them, and posting pictures of their play home with the hashtag #явдомикеикеа (which roughly translates to “I’m in an IKEA house”).
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The “easy-to-follow” instructions (of course, your opinion may vary, especially if you’ve ever tried assembling an IKEA product) show how simple everyday items like blankets, bedspreads, chairs, and stools can be used to make a new hideaway. For example, Höuse requires a table, two blankets, eight books, and ten laundry pins. And the best thing about all of this is that you don’t need to use IKEA furniture, you can replace it with whatever is around.
Some people are already using the instructions
Image credits: sevara_verdieva
Image credits: herring_under_a_fur_coat
Image credits: affelandra
Image credits: ulinka_gulyaeva
Image credits: franterrra
Here’s what others said about the campaign
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Loki’s Lil Butter Knife 5 years ago
This brings back so many memories of making pillow and blanket forts as a little kid. There's nothing comfier as a kid (or as an adult) than good ol' pillow fort.
Podunkus 5 years ago
My cat built his own pillow fort. 81FB88BE-1...d-jpeg.jpg 
mph seti 5 years ago
It's a nice gesture, Ikea...But if people these days need instructions to make forts, society has failed.
Electric Ed 5 years ago
Well, don't panic. Society hasn't fallen. It is an advertisement from IKEA. Notice how most of the materials are IKEA products. And they even managed to slip in the product names.
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Michelle Ma Belle 5 years ago
I love this idea. I never would have added lights. Even fort designs progress. I remember when my mom did something like this: Shocked and pleasure all in one swoop For the Winter MacLaines in the world: I suspect thie intended audience is adults. Adults have to be reminded what it is like to be a child. I remember when my mom did something like this: Shocked and pleasure all in one swoop
Cristina S. 5 years ago
When I was a kid, my mom would masking tape a broom & two mops together teepee style and throw a bedsheet over it. Those were the days...
The Emerald Triangle 5 years ago
Thank God for the pictures because as usual the instructions aren't in English.
Maria Rohlen 5 years ago
Why would IKEA use Å, Ä and Ö to misspell words? Looks like some genius trying to be funny.
Loki’s Lil Butter Knife 5 years ago
This brings back so many memories of making pillow and blanket forts as a little kid. There's nothing comfier as a kid (or as an adult) than good ol' pillow fort.
Podunkus 5 years ago
My cat built his own pillow fort. 81FB88BE-1...d-jpeg.jpg
mph seti 5 years ago
It's a nice gesture, Ikea...But if people these days need instructions to make forts, society has failed.
Electric Ed 5 years ago
Well, don't panic. Society hasn't fallen. It is an advertisement from IKEA. Notice how most of the materials are IKEA products. And they even managed to slip in the product names.
Load More Replies... Michelle Ma Belle 5 years ago
I love this idea. I never would have added lights. Even fort designs progress. I remember when my mom did something like this: Shocked and pleasure all in one swoop For the Winter MacLaines in the world: I suspect thie intended audience is adults. Adults have to be reminded what it is like to be a child. I remember when my mom did something like this: Shocked and pleasure all in one swoop
Cristina S. 5 years ago
When I was a kid, my mom would masking tape a broom & two mops together teepee style and throw a bedsheet over it. Those were the days...
The Emerald Triangle 5 years ago
Thank God for the pictures because as usual the instructions aren't in English.
Maria Rohlen 5 years ago
Why would IKEA use Å, Ä and Ö to misspell words? Looks like some genius trying to be funny.
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