Bored Panda got in touch with Nisarah Lewis and she was kind enough to answer some of our questions. Naturally, we wanted to hear if she had ever been approached by someone who saw her signs on the street.

“It’s always, always great when someone tells me the content resonates with them. Since that is the goal after all. A stand out reaction that surprised me was from a man who had to be older than my own dad. He came up to me to say he was a fan of the account and he was like “you make the signs about the purses and the boyfriends” and I thought yeah that pretty much sums up the account. He’s legit.”

We were also curious to hear about how she actually makes the physical signs. “The process for making the signs is just as simple as it looks; just need the cardboard and marker. Improving my handwriting has been the only challenge for me in the process. But glad to say it’s improved over time!”

While this formula is really very simple, just a catchy, relatable or funny slogan on a cardboard sign, Nisarah stands out by having a perfect eye for those everyday annoyances many people agree with. While so many try to use sensationalism to get something, the truth is that just being relatable can be key to making engaging content.

Look at it this way, getting a piece of cardboard and something to write or draw with isn’t hard. Some homeless people manage to do it. But you are not going to end up with 879K followers by making irrelevant signs.

Sometimes there are emotions and needs that people can’t exactly put into words, but it doesn’t mean it isn’t there. Similarly, it can be wonderfully validating to discover that what you thought was a personal pet peeve is actually an annoyance shared by hundreds, if not thousands of people out there.