Thoughts of Dog is brought to us by Matt Nelson, the same guy who created the famous We Rate Dogs project. Nelson became a social media sensation back in 2015 when he brought up the idea of creating all-doggo content that the internet had been craving.

“I realized dogs were a very hot topic on the internet. If I wanted my writing to reach more people, I wanted to utilize these adorable dogs,” he previously told Money. “I saw other people doing extraordinary things in 140 characters—making me laugh and making me feel things in that limited character space.”

Fast forward to today and We Rate Dogs is an umbrella brand that features the Thoughts Of Dog page, books, phone games, and online merch stores where you can get your hands on items featuring the best bits from Nelson’s hugely popular doggo land.

But when it comes to the thoughts of dog, the whole concept of it is not as straightforward as it seems. While our four-legged friends don’t have the physical ability to speak human words, they do show that they have cognitive abilities to think. Moreover, they have strong memory skills that make them very trainable animals.

According to Wag Walking, dogs read human signals and behavior better than other species, especially if they come from their family members.

Even if we can never know what exactly is going through their mind, we at least can be sure, dogs are smart, conscious animals capable of feeling a wide variety of emotions. And most probably, the thinking part comes with it too, until, of course, there’s something that steps in the way. We all know dogs are not very good at controlling their impulses.