It all started three years ago. A woman walked into colorist Jack Martin's California salon and told him that she had been dyeing her hair from gray to brown with at-home box color every 3-4 weeks for years. But she didn't want to worry about her hair color that often; she's retired, enjoying the great outdoors, and wanted to save as much time as possible.

Jack Martin accepted the challenge, and they immediately started bouncing ideas. Eventually, the two of them decided to dye her hair silver, which would give her natural gray hue slightly more polish, which would allow the woman to visit salons less. When everything was said and done, she loved the results. Martin did too. In fact, he was so pleased with his work that he posted the transformation on Instagram. And people noticed. The picture went viral, bringing Martin clients with similar requests.

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