When you're used to seeing products, buildings, packaging, websites and more that have actually been designed well, it's easy to take beautiful design for granted. But when you realize just how much terrible design there is out in the world, you start to understand how valuable great designers are. The Bad Design subreddit, which is dedicated to calling out examples of awful design, has over 3 million members who are constantly sharing all of the poorly designed items and spaces they come across in the world. From public bathrooms that have absolutely no privacy to labels on products that look extremely unappealing, it's hard to believe that all of these awful designs were actually signed off on.

But don't let this list make you lose faith in the designers of the world; there are plenty out there making the world a more efficient and aesthetically pleasing place too. Their work just won't be shared on this particular subreddit. To gain some insight from one such designer, we reached out to graphic designer, writer, and brand consultant David Airey. First, we asked David why good design is so important. “Your visual identity should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give,” he told Bored Panda.

“A thoughtfully designed identity is an investment that, when combined with an excellent product or service, gives a return year after year. It can help change potential buyers into loyal customers,” David explained. “A good identity should be simple enough in appearance to be easily recognizable, yet distinctive enough to separate from the competition. It should also be appropriate, because if it looks out-of-place within the market then people will be less likely to trust what’s being sold.”

In addition to focusing on his own work, David also runs a site called Identity Designed, which he describes as “a small way to showcase respected work from around the world”. “The website led to an approach from Rockport to write an accompanying hardback (a bestseller in Amazon’s branding category),” David shared. “In the words of Adobe’s principal designer, Khoi Vinh, it’s ‘not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process’.” If you’re looking for a palette cleanser after viewing this list of bad design, I highly recommend checking out Identity Designed’s website; it’s full of pure eye candy.

We also asked David what the most important factors to consider are when choosing a designer to work with. “There’s nothing more important than the portfolio,” he told Bored Panda. “But in addition, you get a sense of what people are like when you talk to them — whether they seem trustworthy, easy to communicate with, genuinely interested in doing the work. Talking to a few designers before choosing one is always worth the time.”

We then asked David if he could share any examples of particularly bad design that he’s seen over the years. “The Tropicana packaging redesign from some years ago is a good example of design having a negative impact,” he noted. “When the new cartons were put on shelves, customers couldn’t recognize them and sales were hit hard. So the company reverted to the previous design. That would’ve wasted a ton of money, not just in sales, but in meetings, and tooling, and production time.”

“Most people choose what they’re familiar with, so any design change needs to be respectful of brand equity,” David explained. “The old PriceWaterhouseCoopers logo always seemed a bit of a car crash, with the letters bunched together at different heights, fresh from colliding,” he added.

“I love a good logo, and some of my favorites include Paula Scher’s H monogram for the Highline, Paul Belford’s forward-pointing book for New Chapter, Magpie’s playful mark for Bandido, and the late 300million’s symbol for The Guild of Food Writers,” David says. He also noted that he’s shared these, among other examples of great logos, in a series on Logo Design Love that you can find right here. 

And if you’re looking for even more examples of satisfying design, be sure to check out David’s portfolio right here.

It’s easy for us to hate on terrible design that we see out in the world, but would we actually be capable of creating anything better? Clearly, being a designer is not the simplest job in the world, so we consulted this article from Rasmussen University to hear from real graphic designers what they think the most challenging aspects of the job are. For one thing, designers apparently often have to deal with feedback that is not very conducive to their process. “You're going to have clients who have feedback— sometimes that feedback will go against rules of design and may make a design worse,” says designer Levi Olmstead. But if a client is paying for you to make a sign in Comic Sans and they won’t listen to your advice as a professional, you might sometimes need to compromise. Just make sure the design doesn't get so bad that it can end up on a list like this.

Another struggle graphic designers often face is creative burnout. “I don’t care how long you’ve been designing, the burnout stage will happen at some point,” says graphic designer Nick Avola. “New designers need to be prepared. Your creativity has limits. You need to care for and replenish it—otherwise, your process will become mechanical and emotionless, and the final products will suffer.” Avola says that sometimes designers need to pass on work to give their brains a break, but it will be worth it in the long run. Burning out can be detrimental to your creative process and your mental health.