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The Internet can be a pretty angry place sometimes. People arguing about politics and social realities and pouring their everyday frustrations out on others is a sight familiar to many. Luckily, there's a wonderful antidote to all of that: memes. At least for a short time.

What we've got here today for you, Pandas, is a collection of memes about everything and anything. A little bit of animals, a little bit of absurdity, and some funny captions. They're all from the Instagram page The Hilarious Ted, an account with 3.7 million fans. So, what are you waiting for? Keep scrolling to see them all, and let us know which ones you liked the best in the comments!

Since memes have become so ubiquitous, we decided to explore their use in marketing. And to know more about that, Bored Panda reached out to Lindsey Gamble, an influencer marketing and creator economy consultant. He told us how useful memes can be for brands and reflected on some successful campaigns. Read his expert insights below!

We also got in touch with the creator of this meme page. Check out our short conversation with the mind behind “Hilarious Ted” below!

he person behind “Hilarious Ted” is a 33-year-old IT professional named Maher. “I run this page alone,” he told us via an email. The creator says it all started as a simple hobby of posting memes and sharing them with friends. After gaining a good amount of new followers, Maher started thinking that he could make this into a business and get his IG page famous.

For now, his goals are to reach a more global audience and collaborate with famous brands to turn “Hilarious Ted” into a solid revenue source. “My secret is posting every day non-stop (2-4 posts a day) and follow[ing] the trends,” he tells Bored Panda. He says that’s his secret to success; after some time of doing just that, it becomes clear what the followers want to see.

If once upon a time, memes were for chronically online people only, today, they can be a part of a good marketing strategy. As the expert in social media, Lindsey Gamble, says incorporating memes into a brand's social media strategy has many benefits. It can be funny, engaging, and relevant.

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"Memes have a unique ability to create familiarity, even if people don’t know the exact origins of a meme—they often recognize it when they see it," Gamble explains. "For brands looking to stand out and reach new audiences, especially younger ones, memes offer a way to connect in a fun and relatable manner."


When people see the Duolingo bird doing its shenanigans on TikTok, they feel like the brand itself is more interesting. "Memes provide a sense of personality and can make a brand feel more approachable," Lindsey Gamble tells us. "Which is key in today's social media world, where personality and connection are so important."

Using memes can also be very efficient. "Scrappy brands, in particular, don't need to invest a lot of time and effort into creating meme content," he points out. "Memes are typically designed to be simple and unpolished, which makes them easier to produce compared to new, original content."

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That's why we might see small social media teams incorporate memes into their strategies more often. "Even if a brand tweaks the caption or customizes a meme slightly, it’s still far easier and quicker to share than creating entirely new content." 

And, of course, it's also about the insane shareability aspect of memes that make them so effective. "With platforms like Instagram focusing more on shareable content (content shared via direct messages) memes, which are often shared, [it] can increase the chances that a brand is seen," the social media expert says.

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When it comes to examples, Gamble name-drops Netflix and Chipotle. "Unlike other brands that might rely on external memes or third-party content, Netflix creates and shares memes directly related to its own shows and movies," he explains. "This approach strikes a balance between sharing fun, playful content and directly promoting its programming. Whether viewers have seen the show or movie, the memes are relevant and engaging."

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Jonny Man
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

None of their previous owners deserved them; nobody who would abandon a pet does. God bless this man!

Verena
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Have a look at auction lists for horses sent to slaughter. They served their owners and sometimes had to do crazy stuff to earn ribbons gor their owners, only to be dumped when old and the owner needs a new toy for more ribbons. The most crazy thing I saw recently is forcing horses to limp-canter, which is deemed as beautiful in a sport called "Western Pleasure and Horsemanship". If it wasn't so sad to see and the training to get them do this, it would be hilarious that people are proud of this achievement. No horse will ever limp by nature, their brains know that they are prey animals and those who limp get eaten first.

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Andrew
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Not all heroes wear capes, some drive homemade trains

Danielle Lee
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I don't understand how people can abandon their pets like that smh. This man is an actual angel

Freya the Wanderer
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Years ago I took in a pregnant stray cat. She may have been dumped just because she got "knocked up." You don't have your pets fixed, that happens - and a thousand times shame on anybody who abandons a cat or dog just because she got "in trouble" because the irresponsible guardian did not have her spayed.

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DEW
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

This has happened so many times. It's so sad seeing them run after the car. The only good thing is most of these folks aren't throwing them in water trapped in cages. I really hope some day there is a dog sanctuary where they can run and be with the love of people and other dogs. This man is an angel in disguise. Bless your heart sir. Thank you for your compassion to these beautiful beings. I hope they are all spayed or neutered.

Zoe's Mom
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

...I think He should then RUN OVER the b.a.s.t.a.r.d.s. who dumped their dogs. Of course without the dogs on the train.

Debra Newell
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Abandonment of an animal is just the worst thing to do. God bless this Man.

Marsha Hultberg
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A Saint 😇 Bless his heart. 🥰 It should be mandated that humans study (including tuition) to receive licenses to have pets, dogs in particular.

Jeffrey Diehl
Community Member
Premium
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Canine distribution system seems to be working in his case.

Dan St John
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

There just aren't enough people like this. To many dog haters like Noem.

Karen Mercury
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When I sent this to a friend just now, she told me there are lots of videos about this guy posted.

Purple_bio
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

bro, this guy is like god to them-, hate evil people don't want the dog don't buy one in the first place.

Zoe
Community Member
2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Who in the world is doing that?! It's just so bizarre.

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Another great example, according to Gamble, is Chipotle. The fast-food chain drops memes after every other post on Instagram. "Chipotle takes existing meme formats and makes them its own, like with the 'Starter Pack' and the 'Guy Looking Back' meme."

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"These are both memes that most people familiar with online content will recognize. They work well because Chipotle adds its own twist, making the meme feel refreshed and relevant, even if viewers have seen the original version before," Gamble tells us.

However, when using memes, brands and companies need to be aware that some memes might not have the longevity of others. "Timing is critical when it comes to memes," Gamble agrees.

"Memes tend to have a short shelf-life, so brands need to respond quickly to capitalize on a trending meme. Delays in posting, often caused by internal processes or legal reviews, can result in missing the moment." He also says it's possible to overdo it: "It's okay for a brand not to jump on every meme."

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But how do brands determine which memes work for their audience and which don't? Gamble says "social listening" helps, where brands gauge what kind of content their audiences are sharing and talking about. "Partnering with meme creators can also be a smart move for brands," he adds.

"These creators know the landscape well, are constantly tracking trends, and can help brands navigate the fast-paced meme world. By collaborating with meme creators, brands can tap into their expertise and create more authentic, engaging content."

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Gamble says brands should be proactive when looking to incorporate memes into their strategy. "Developing a checklist or criteria for the types of memes they're willing to share, especially if they have a lengthy approval process, can be beneficial," he claims.

"This way, the team managing social media can move quickly when a relevant meme arises and avoid missing opportunities while still adhering to legal or internal processes for brand safety."

Memes can do wonders for a brand's engagement. Just look at what the "Kamala HQ" TikTok account did for the U.S. presidential candidate. However, delicately balancing the incorporation of memes can become an art. "Brands should avoid relying too heavily on them, as overuse can diminish their effectiveness," Gamble cautions.

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"If a brand only posts memes, the audience might lose sight of what the brand actually stands for or the products they offer," the expert in creator economy, Lindsey Gamble, says. "Instead, memes should be used sparingly and intentionally. Over-reliance can also lead to potential legal risks, especially if the brand is using copyrighted material without permission."

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Nathaniel He/Him Cis-Het
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The do not look curious, they look menacing. "Move along sir, photography is not allowed in this room."

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G A
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

You just know it's going to be something bad too, if you have to fish it out.

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Nathaniel He/Him Cis-Het
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Birds give return gifts.some birds can be trained, cross can be trained to return thin metal disks that people use in everyday life. You can be Fagin to a bunch of crows.

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Nathaniel He/Him Cis-Het
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Do you guys remember the Pingu episode when Pingu kept drinking pop and wee'd themselves? Making yellow snow? This was a genuine episode on tv for kids to watch.

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Tiffany Sauter
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2 months ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Omg, in the US that would have cost thousands in a bill they would receive nine months later so they have no idea want it was for and or remember why it happened.

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