It’s no secret that Twitter is the unofficial home of many online comedians who share those little bursts of life, whether it’s a joke or pun, an observation or opinionated post. Part of Twitter’s appeal has to do with how user-friendly the platform really is since every tweet there only takes a few sentences.

It's sort of like a Facebook status, but it's public, so the audience is different. If you want to reach an audience beyond your closest circle of followers, it's important to post things that have broader appeal. And because Twitter’s audience is so vast and diverse, you get to participate in conversations (or threads) about nearly every little thing that happens in the world.

In 2017, Twitter conducted a multicountry study that showed that Twitter’s audience operates in a receptive mindset when using the platform, and the audience is also highly influential across a vast array of topic categories. The same study showed that Twitter users tend to be natural explorers compared to the general online population.

According to Cartier Stennis, a head of market insights and analytics in the US, “They are more likely to discover new things (82% vs. 71% for the online pop.); They are more open-minded (81% vs. 74%); They also like to be the first to try new things (59% vs. 41%).”

Furthermore, they found that Twitter users possess greater influence to compare with users of other platforms. The study showed that “78% of US Twitter users like to give their opinion about things they’re knowledgeable about or interested in (vs 66% US online population) and 55% of US Twitter users share things they’ve seen on Twitter with others offline (by showing them their phone screens).”