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National Park Service Hired The Perfect Social Media Person As Their Tweets Are Hilarious (50 New Pics)
Many of us might think that social media and government don’t mix, but is that really the case? Today, various studies show that authorities and their officials are slowly but surely becoming more active on social platforms. From keeping people in the loop during a crisis to entertaining and educating the public, the combination of government and social media doesn’t have to be dull anymore.
One of the best examples of a federal agency doing social media right is the National Park Service. Their genius strategy has transformed the organization established in 1916 into one that engages its audience with unexpectedly funny and informative captions on wildlife photos. The National Park Service's account on X (formerly known as Twitter) has attracted over 1.2 million followers. It continues to entertain people with its unique sense of humor. Listed below are some of their best posts to make you laugh and learn something new about nature.
More info: Instagram | Facebook
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#1
William Teach 2 years ago
I remember seeing that one (I follow them), and wondering what precipitated that post
#1 Candevil Fan 2 years ago
did you know if you hold an elephant up to your ear enough you can hear people wonder why you're too strong to be alive
Sue Denham 2 years ago
TIL. But I was aware that if you hold an ermine close to your eyes it *will* scratch them out.
RELATED:
#2
Bogdan Chelariu 2 years ago
I know I'm not the only one that read it, then read it again singing it! And yes, it fits the music! :))
#3
Courtney Christelle 2 years ago
You don’t have to be faster than the bear, just your slowest friend.
The National Park Service (NPS) is a government organization that cares for more than 400 national parks in the United States. The 107-year-old agency helps to preserve the local heritage and create green spaces for people to get outside, be active, and have fun.
With the help of their current social media specialist, Matt Turner, their online presence has become more vibrant and engaging than ever. Before, the NPS had no trouble posting pretty pictures. But with a little touch of personality and humor, it has evolved into a place where people regularly swing by for funny content and stay for educational information like safety tips, a dive into park resources, or even a fun fact.
#5
Turner credits the unexpected birth of these funny posts to pairing a standard National Park photo with unconventional captions. You simply wouldn’t think that a heading like “Everyday I’m rustlin” or “Mountains… like flat land, but at an angle” came from a government agency. He shares that ideas might spring from a great photo that can be easily referenced to a meme or a pop culture moment. Other times, a quote or possible caption pops into his head, and he starts searching across park accounts for photos that bring it to life.
#7
Will Cable 2 years ago
Yep cobwebs across the path on a summers day first thing, walking to the car like I'm in some cut price mock kung-fu movie doing weird arm movements.
BookFanatic 2 years ago
As a kid I used to make my dad walk ahead of me when we went hiking. One day he casually turned around to show me a big ol' spider perched on his glasses. Nerves of steel, that man.
HTakeover 2 years ago
One of the unspoken rules of hiking in a group; tallest person goes first to clear out the webs.
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Chris DiFonso 2 years ago
One side of a spider's web is sticky; the other side is not. So, why is it that I ALWAYS walk into the sticky side?
#8
Crazy catz 2 years ago
Has anyone else noticed how bears always look like they've been created to look like a cartoon bear instead of the other way round
Heather Vandegrift 2 years ago
It is a cruel trick of evolution that humans have developed an overwhelming desire to cuddle cute things, and that apex predators like bears and panthers evolved to be cute!!!
#9
Raquel Mencke 2 years ago
I know right! I wonder if it sounds the same as the attacking ermine.
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ILoveMySon 2 years ago
Lol. A little mink actually followed ME while hiking once. It was surreal.
LauraDragonWench 2 years ago
I always wondered why I never fit in - now I know, I'm an American mink! (Also makes me feel better about my musky scent. 😂😂😂)
The National Park Service's presence online as a whole aims to foster an educated community that cares about the environment, teach the importance of parks, and preserve land heritage. Additionally, behind the funny captions, there is usually a serious message that teaches people how to act around wildlife. Posts about bear safety, a week dedicated to bats, and rules for survival spread information about animals that might be shaped like friends but totally aren’t.
#10
Whitefox 2 years ago
Found one of these in a park a while back. It even still worked. I was shocked and pleased since we were well out of cell range.
Huddo's sister 2 years ago
We still have quite a few of these (obviously not this old) around where I live. Probably because it's a low socio-economic area... Also in some places they replaced the phone with wifi.
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Marvin HeartofGold (she/them) 2 years ago
All those poor telephone sanitizers had to be shipped off in the B Arc because they're all a bunch of useless bloody loo... I mean because they have no payphones to sanitize anymore.
Chris DiFonso 2 years ago
As a fundraiser, the National Park Service should have a contest. Those who participate (for a fee) would write a caption that would indicate what the ranger on the viewer's left is saying to the ranger holding the phone.
#11
Pyla 2 years ago
Near Poulson MT, well, closer to Dixon, there is a reserve. Tou can drive through. I recommend May or June. Lots of babies.
Frank Russell 2 years ago
Clearly, they've learned to use the easier-to-navigate road. Oh, and they're English.
Chris DiFonso 2 years ago
The person (people) in the car now realize that they have a changed perception of rush hour traffic...
#12
The Alchemist 2 years ago
A chipmunk stole their car keys and they are running for their lives. Pretty simple
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Isabel Care 2 years ago
I usually shout "Run for your lives, woman driver" I use an electric wheelchair and like to give people a head start when running them down
LauraDragonWench 2 years ago
Okay, I'm twisted enough to now want to walk up to someone and yell, "A chipmunk stole my car keys, run for your lives" just to see their reaction.
Vicki Cunningham 2 years ago
these are all wonderful, and funny, I'm sitting here reading them, laughing and giggling
MaximumKarmaSaint 2 years ago
I've learned from a visit to my grandparent's that, some deer know what to do in normally human social situations. And I don't mean the bowing, I meant there was a deer grazing, I did a greeting nod, and he did one back, he then went back to grazing.
The mix of awkward, funny, and beautiful photos of animals combined with hilarious captions encourages people to come back for more and share them with others. Since starting this personalized strategy, the National Park Service's social media has taken off. As of November 2023, it has 5.5 million followers on Instagram and over 1.2 million followers on Facebook and X (formerly known as Twitter). As Turner looks into the future, he is hopeful that social platforms will remain a great tool to bring people together and inspire them to learn and connect with their parks like never before.
#13
User# 6 2 years ago
Yesterday, it was so cold here I saw a banker with his hands in his 𝐨𝐰𝐧 pockets.
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#15
TRina Lockary 2 years ago
this is where they link to "Everything you should have learned about topographical maps in 6th grade but didn't"
Studies have found that in 2013, there were a total of 1,362 social media pages associated with federal organizations, with Facebook and X being the most used ones. Despite social media’s emergence in the early 2000s, it’s still one of the newest ventures in government communication strategies. At first, official authority accounts acted as communication channels to share public service announcements, safety information, and news.
#16
#1 Candevil Fan 2 years ago
we were just talking about that someone in the class brought it up after we were discussing elephants
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KombatBunni 2 years ago
I’ve been chased by a goose..those things are fkn terrifying to a young kid..
I heart Boo-BI-es 2 years ago
I've legit have been late for class before because of a few turkeys trying to go after me. They wouldn't let me get out of the car even..not a fan of the wild turkeys.
Claudia Stieble 2 years ago
Turkeys are vicious beasts. At one point my dad wanted to have them so he bought a couple of eggs raised them and in the end we had a barn full of bad tempered big birds that attacked everyone. We got bitten when we opened the door to let them out, bitten when we fed them, bitten when we cleaned the barn (when we forgot to check if the barn is empty before cleaning) I was so glad when all of them were gone.
Karen Rutland 2 years ago
Should have read “ there’s a non-zero chance you are being hunted by a turkey “
#18
My O My 2 years ago (edited)
Hold on! This guy told us to use sticks to poke webs a bit earlier and now we suddenly are not allowed to anymore?
Currently, agency accounts are increasingly starting to let their human side shine through, putting aside the official, robot-like tone. They’re experimenting with using an authentic, conversational voice, which helps gain trust and build a genuine connection with communities. The IRS, responsible for federal tax laws and audits, often pairs its tax-filing reminders with something less stressful, like pictures of food, rubber ducks, and dogs. How can you be mad at such a reminder when it’s done through arguably the internet’s most favorite animals? There's no need to feel sad, cat lovers.
#19
LA Murphy 2 years ago
I have seen them in person and they are insanely cute. I sat for an hour watching these cuties pop out from the rocks, squeak, and gather mountains wildflowers. I can't believe I made it off that trail alive. The cuteness almost killed me.
LauraDragonWench 2 years ago
If wild animals don't want us to pet them, why do they make themselves so damn adorable? Teases, all of them.
Michael Smith 2 years ago
No electrical ability, were they even paying attention in electronics class?
#20
geezeronthehill 2 years ago
Neighbors moved up from the flatlands. One said 'damn, it's three dimensional around here!'
James Roberts 2 years ago
After traveling to the grand canyon I surmised it looks like the rest of Arizona....only deeper
#21
Jessica Scott 2 years ago
Ok to be fair though, if I hear someone yarn within a 3 block radius I'm going to yarn. Also talking and thinking about yawning makes me yawn. I'm yawning now
LauraDragonWench 2 years ago
Read through the entire comment section, didn't yawn once. I'm pretty sure that makes me a sociopath. Eh, whatever. 🤪
pfeils wife 2 years ago
it seems reading the word yawn, will in fact, make you yawn. I've just proven that.
Joseph Galbo, manager of the US Consumer Product Safety Commission account on X, thinks that it’s super important for people to be engaged with their government, even if it takes flying dogs and cats to do it. It quickly became evident that it’s hard to alert people when no one’s paying attention. The successful inclusion of humor in federal communication captures users' attention and increases involvement. It also portrays complex information in an approachable way, which helps to get the message across effectively.
#22
Stephanie Fay 2 years ago
Oh man a close second to whatever one I thought was so great earlier in the list.
Stephanie Fay 2 years ago
Which of course I already forget what it was...
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TRina Lockary 2 years ago
Smol murder mittens are often accompanied my MASSIVE MURDER MITTEN MAMAS
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Book Nerd (she/her) 2 years ago
You forgot the word with: introvert, willing to discuss WITH cats (or maybe about them. Depends on the person)
#24
Kirsten Kerkhof 2 years ago
That is a lot more scary than a bear that is still groggy from hibernation.
Bouche and Audi and Shyla, Oh My! 2 years ago
Apparently, Annabelle doesn't hibernate.
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While there are many benefits to switching up social media strategies, governments should keep some things in mind when including wittiness in their posts. Agencies need to ensure that their use of humor is appropriate and aligned with their values so that it doesn’t affect their reputation. Because their content reaches diverse demographics, it’s also important to avoid anything that can be offensive to other cultures and minorities. Additionally, the humor shouldn’t overshadow the message. The ultimate goal here is to provide information, and witty remarks should enhance it, not distract from it.
#25
#26
Will Cable 2 years ago
A lot of men think the same about their 'little friend' after eating more than they should over the holidays
Sandra Morison 2 years ago
Looks so friendly.........just want to give it a cuddle but maybe best not to
#27
Rose Kennedy 2 years ago
People respect wildlife more than introverts. Therefore I hence forth declare that all introverts are now wildlife!
If you enjoyed these witty NPS posts, make sure to check out Bored Panda's earlier publication about the organization for some more fun content.
#28
Alicat Wombat 2 years ago
Scandalously sultry seductive sensuous sexy starfish
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Allen Lavine 2 years ago
How can that be a real animal it gets more crazy the more you look at it
Helen Davies 2 years ago
If I was Homer Simpson I'd say, "stupid sexy starfish," cause it looks like it's wearing nothing at all!
#29
DarkViolet 2 years ago
Unless you get bitten by one. Then it's the rabies treatments.
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Cheryl Ramsay 2 years ago
Years ago when POGO was a daily newspaper cartoon the skunk was named "Flower".
xolitaire 2 years ago
Yup, seems like there are two types of people. You either go "Flower!" or "Pepe!"
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Arrien 2 years ago
We get one or 2 around my house every so often....My dog is like.."Let me out! There's something out there that stinks the high heavens! I must SNIFF IT!"....My reaction to that is NO WAY!..I'm not going to try to give you a bath after you go and make friends with the Fart Squirrel!
BarkingSquirell 2 years ago
I love these guys - they'll come into my yard and I basically freeze when they start to get close. One walked right under my legs as I was sitting in the garden. I was paralyzed with scent-fear. ☠️🦨
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#32
Janis Wise 2 years ago
We called them horney toads when I was a kid. I noticed people stopped using that particular name. Odd. Maybe that name has another connotation? Hmmmm.
Janis Wise 2 years ago
When I was a kid, (I grew up in a small mountain town in California), I was fascinated with all animals (still am, I’m 66), and I’d trail critters just for fun. This is how I found out that horned toads shoot blood out of a slit right above their eyes to ward off predators or during mock battles with rivals. I was intrigued but will admit it could be unsettling if during a chase something started spitting blood out of their eyes at me. Adults didn’t believe me, which I was used to. I knew more about animals at 10 than most adults ever would. They hate that. Adults are strange. I avoided growing up myself.
Lori Gibbs 2 years ago
I had a horrible nightmare when I was little, one of these were stuck to the roof of my mouth like peanut butter and I couldn't get it out
#33
TRina Lockary 2 years ago
I don't walk in a store without proper shoes, if I'm on uneven ground I have boots it always blows my mind to see people flopping around on a piece of rubber then wondering why they broke their ankles
Load More Replies... Isabel Care 2 years ago
I once suggested to someone trying to walk down a very, very steep chalk slope that removing her leather soled shoes might help. Socks grip better than slippy leather. It worked for her. I used to sit on my heels and slide down this slope. My friend, having borrowed my white jeans, slid downhill on her bum. Kingly Vale near Chichester has some interesting slopes
#34
Huddo's sister 2 years ago
I went into Melbourne recently, not having been for a number of years. I complained as soon as I got off the train about the crowds. My sister said I sounded like my sister-in-law had the week before when they caught up there. Then my sister-in-law and brother arrived and he said she had done the exact same thing I did lol! So glad I don't live anywhere close to there anymore.
Chris DiFonso 2 years ago
Yogi Berra (RIP) was once asked whether he wished to have dinner at a very excellent, very popular restaurant, and he replied with the following remark: "Nobody goes there anymore. It’s too crowded."
#35
Awesome At Being Autistic 2 years ago
It's just a big scratching post. As in, they can scratch themselves on it.
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#36
Cupcake Kitten 2 years ago (edited)
If you really want to make them go nuts for you, I've heard walnuts are their favourite!
Load More Replies... LauraDragonWench 2 years ago
Can it be more than one squirrel? Because then I'd be Squirrel Girl and that'd be awesome!
Eunice Bentley 2 years ago
a squirrel stealing cigarettes, yes they will try to steal anything you have.
Huddo's sister 2 years ago
I saw squirrels for the first time when I went to Canada a couple of years ago. I was way more obsessed with them than they were with me!
Janis Wise 2 years ago
Been there. Done that. Worst relationship I’d made at that time. But trust and believe I’ve topped that one many times since.
Isabel Care 2 years ago
In St James' park in London all the wildlife is interested in anyone moving slowly. I was almost mugged by squirrels, but they sniffed my sandwich and gave me a look of disgust. They want the good fast food, not salad. Signs say not to feed the wildlife, thousands do it every day. If the pelicans can't get enough fish to eat, they wait with the birds being fed bread and seeds, and grab unsuspecting pigeons to eat. Horrific videos on YouTube
#37
Pieter LeGrande 2 years ago
Being the faster runner has advantages, but you never know if the bear wants entree and main course.
My “in my head” Voice 2 years ago
So is this a rule? 'Cause it sounds like more of a guideline.
Sans Serif 2 years ago
“They're more what you'd call guidelines... than actual rules”
Load More Replies... Rose Kennedy 2 years ago
I always bring a gun and a friend hiking, so if I encounter a bear I can shoot the friends knees and escape. I'm not a monster, I would never hurt a wild animal.
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Awesome At Being Autistic 2 years ago
I love your username! I just recently found out what Leaf Sheep are, and they are adorable!
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Pieter LeGrande 2 years ago
Native Americans took to riding horses pretty quickly after they arrived in North America. Now if moose could be domesticated and ridden, I imagine the colonists would have really freaked out being charged by moose-mounted warriors.
LauraDragonWench 2 years ago
You see characters riding deer in fiction, so I always wondered why the Native Americans didn't try with the native even-toed ungulates. Maybe the idea is impractical and even impossible, but I wonder if it was tried or even imagined.
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DarkViolet 2 years ago
"Where would you like your entrails scattered? Oh never mind, they already will be."
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The Shark 2 years ago
Sorry, but if you're dumb enough to think the world is your petting zoo, you really should be forceably removed from the human population.
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My “in my head” Voice 2 years ago
Come on, dude. What part of "stay 75' away" didn't you understand?
#47
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Chris DiFonso 2 years ago
It never ceases to amaze me how fast they can run despite their mass.
#49
Cat Palmer 2 years ago
This is clearly a quadbear. It has only half the required number of legs for an octobear.
#50
April Pickett 2 years ago
Baby goats are such fun. Mamma goats don't seem to appreciate how cute baby goats they are.
#51
Dragons Exist 2 years ago
Finally, a cool emoticon I can type without weird characters ~~~^..^~~~
#52
#53
Isabel Care 2 years ago
I was thinking of getting a selfie stick. Just so I can be further away from the dangerous things that I might like to photograph, not with the front facing camera
Cathy 2 years ago
I once had one and it is so freakn handy. Too bad you look so utterly ridiculous with it
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#55
#58
Tired Panda 2 years ago
Wait til she stands up! And her paw is bigger than your head. They are HUGE.
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Pieter LeGrande 2 years ago
If only native Americans had learned to ride moose. Would have made Custer's last stand a whole lot quicker.
Louise Clarke 2 years ago
He is a magnificent moose, though I think all moose are magnificent, and cute..from a distance unless they're my plushies. I have at least 12 plush moose
geezeronthehill 2 years ago
Moose are very tall, hard to saddle, and their antlers reach halfway down their backs. You first...
#60
OutsiderDogMom 2 years ago
There will be emergency if you exit through that door, so it's accurate.
#61
Joe Masson 2 years ago
Between the whale and the starfish, "bringing sexy back" is now apparently an aquatic thing.
#62
Jessica Scott 2 years ago
🎶 I gave one little grunt and they all got scared, now they're running away like there's a spider in their hair 🎶
Jude Corrigan 2 years ago
That is brilliant. Guess he couldn't use a stick😂😂😂
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#64
Multa Nocte 2 years ago
Must . . . resist . . . impulse . . . to . . . pet . . . furry . . . kitty . . . . . . . . 🤕
#65
Chris DiFonso 2 years ago
This reminds me of the "Hang in there" poster with the cat photo on it.
#66
Toasted Applesauce 2 years ago
One does not simply not acknowledge this adorable deer! Hi Frodoe <3
#67
KombatBunni 2 years ago
There’s a bear out there..and a hare as well.. (If you’re over 35 and Australian, you get the joke..)
#68
Pieter LeGrande 2 years ago
It's learning to swim in icy cold rapids that would put me off this diet.
#69
BarkingSquirell 2 years ago (edited)
You seriously took the words right out of my mouth (oh, it must have been while you were typing here)
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#73
Multa Nocte 2 years ago
So soft . . . want to pet . . . too bad claws and beak will shred human flesh. 🥺
Heather Evans 2 years ago
Ahahahaha .. how many peeps actually get this?? And how absolutely hilarious that episode was
#74
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Isabel Care 2 years ago
Even when they don't listen when told they are walking into a bog. "How do you know it's a bog?" "How do you not know? It's oozing with boggidity, slurping with boggishness." Being the youngest sucks
#81
Pieter LeGrande 2 years ago
Zombies seem rather limited in their movements. Has anyone seen one swim, abseil, ride a bicycle, play baseball? Pretty boring really.
Isabel Care 2 years ago
I lurch, until I can't lurch any more, then I roll. Love my electric wheelchair.
#82
kitten levels tokyo 2 years ago
Marmots are cool! One day they will rule! The world with an iron (marmot) fist.
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Isabel Care 2 years ago
Thank me, and those like me, those that attract all the biting insects, so that they don't get the rest of you
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kitten levels tokyo 2 years ago
The Romans built thousands of miles of aquaducks, so there you go.
#92
Jill Bussey 2 years ago
The frightening thing is that looks so inviting. I would just jump straight in. I might live to reget that.
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Pieter LeGrande 2 years ago
A short-cut they said. You want to get to the top of the mountain,? It's a long way around the shore. Go the direct route, they said. They didn't say it was 50 miles of paddling though.
Jessica Scott 2 years ago (edited)
I rent a canoe with my mom once she spent about an hour clearing the spiders out of it because I am hugely arachnophobic. Then I spent the next 3 hours trying to convince my self not to jump into the possibly gator infested water because I thought I saw a spider. Other than that it was great.
#98
kitten levels tokyo 2 years ago
I’m still trying to figure out what creepy dolls have to do with national parks.
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What do you think ?
Kirsten Kerkhof 2 years ago
I'm in awe, these were all great! Now I want to visit and cuddle the fluffy cows. And poke webs with sticks.
Multa Nocte 2 years ago
These were delightful! I am in love with the US National Park Service now!
Doctor Strange 2 years ago
Always remember, bear spray is NOT used the same way bug spray is...
Kirsten Kerkhof 2 years ago
I'm in awe, these were all great! Now I want to visit and cuddle the fluffy cows. And poke webs with sticks.
Multa Nocte 2 years ago
These were delightful! I am in love with the US National Park Service now!
Doctor Strange 2 years ago
Always remember, bear spray is NOT used the same way bug spray is...
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