The brains behind the Insta page is actually a qualified interior designer. Eric Dillman has a few social media accounts, and a podcast. Dillman got his Bachelor's degree in Interior Design from Indiana University of Pennsylvania. And started his first design account in 2018. “I was at the start of my career and wasn’t really getting any good leads from my first job and wanted to market myself and get my own customers,” Dillman told Canvas Rebel.

“Within the first month I had my own customer and ever since then I have just grown my online presence. I went from an inspirational home renovation page to my business design page... my networking events, and my podcast.” Dillman's podcast “Pro Series with Eric Dillman” sees him interview professionals from the design, construction, and real estate industries, as well as stars from home design television shows.

Dillman said when he started out, he posted products that he loved or materials that he had designed. Eventually, he got to the point where he was able to post work he’d done for clients. Dillman wasn’t expecting the events of 2020, much like many of the rest of us. On top of the disaster that was Covid, the content creator had to deal with his Instagram account being hacked. It was a turning point in his journey.

“In June of 2020 I was working from home and got an email saying my account (at the time I was around 15k followers) was hacked and I had to pay a payment to get it back. At first I thought it was a joke, so I checked my Instagram app and I no longer had access,” said Dillman. After an uphill battle to get his account back, he eventually hired someone to help him.

“I knew this brand meant something to me, but I didn’t know how much until I lost it. When I lost it I wasn’t going to take no for an answer or give up. I am forever grateful for the help I received,” said a relieved Dillman, adding that he realized immediately that he needed to "up his game" on social media.

Up until then, he hadn’t really featured on his own podcast. It was merely professionals answering the questions he put to them. Dillman discussed his turning point during an interview with Bold Journey. “Once 2020 came, I knew I needed to put myself more on my content,” he revealed. He decided to turn his podcast into an IGTV show, and released a new episode every few weeks.

“I was lucky enough to have a lot of HGTV stars, and some very high up people in the design industry on in the very early days of this show. At the end of 2021 I had some requests to make this into a podcast given its already in that format,” he said.

Dillman has continued to push himself and branch out. In 2023, he added a second episode of the week called “Off Topic”. As the name suggests, the host talks tackles topics that aren't related to design. In his words, "I talk about any think I want from country music, to shows, to social media." In June this year, Dillman hit 100,000 "listens".

The interior designer and content creator describes himself as an introvert. He says social media has helped him come out of his shell. And has given him a much-needed confidence boost. "Confidence has been a tough one but the one I am most proud of," he revealed. "Putting yourself out there on social media for your brand can be very intimidating."

Dillman credits 2020 with teaching him to not worry too much about what other people think. "I have realized my opinion is the only one that matters in my brand. I think for so long I worried about what others would think when I post something or would second guess everything I said until a flip switch in me."

And thanks to that switch being flipped, we get to enjoy the epic and hilarious design fails featured here.