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Formula 1 Changes Their 24-Year-Old Logo, Probably Doesn’t Expect Reaction Like This

Whenever a company changes something that fans have been familiar with for years, there’s bound to be some backlash. World-famous racing company Formula 1, however, opened up the gates of hell this week by changing their iconic 24-year-old logo to a sleek, modern design.

The slanted, all-red, CNN-like logo was unveiled in Abu Dhabi on Sunday after being implemented by company owners Liberty Media, in collaboration with marketing director Ellie Norman and ad agency Wieden + Kennedy. Though Norman later commented that feedback on the new look had been ‘incredibly positive,’ a quick trip to the Internet proves somewhat the opposite. Long-term F1 fans are crucifying the shift in aesthetics, calling the new logo ‘amateurish’ and comparing it to a leaky faucet. Even four-time F1 champion Lewis Hamilton reportedly ‘liked the old one better.’ Some, though, admitted that it ‘could have been worse.’

Arguably, the most entertaining part of this drama is the fact that creators have taken it upon themselves to ‘fix’ the logo. Twitter has now become flooded by suggested revamps, including one from Will Paterson, the hand letterer who recently predicted 2018’s biggest graphic design trends. What do you think of Formula 1’s fresh visuals? How will they respond to this wave of criticism? Tell us your point of view in the comments below.

Recognize this iconic logo? World-famous racing company Formula 1 has been using it since 1993

However, some shocking news was delivered to the Internet on Sunday after the Abu Dhabi Grand Prix

Meet the new F1 insignia, a collaborative project between Liberty Media, marketing director Ellie Norman and ad agency Wieden + Kennedy (video below)

Image credits: f1

As with the end of any era, some fans took it hard, and proceeded to mercilessly troll the fresh emblem

Formula 1 Changes Their 24-Year-Old Logo, Probably Doesn't Expect Reaction Like This

Others, however, embraced the change

Formula 1 Changes Their 24-Year-Old Logo, Probably Doesn't Expect Reaction Like This

F1’s own industry monitor even came forward to put it all in perspective, adding that ‘it could have been worse’

Designers and creators following the news decided to try their hand at ‘fixing’ the logo, and here’s how they did

Formula 1 Changes Their 24-Year-Old Logo, Probably Doesn't Expect Reaction Like This

Some even proposed entirely new ideas

Formula 1 Changes Their 24-Year-Old Logo, Probably Doesn't Expect Reaction Like This

Here’s an in-depth analysis by graphic designer and hand letterer Will Paterson

What do you think of the new logo? Will F1 cave to the demands of angry fans? Tell us below!

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Painting Puddles 6 years ago

While updating the logo with time makes sense, I'm surprised that it was changed so drastically. A logo is such a huge part of brand recognition...

13points

Hazel Waring 6 years ago

Oh god like it matters...

12points

Echo 6 years ago

You settle down now. It matters!

-2points

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Hayley Lightcap 6 years ago

I like that some people actually contributed new logos instead of just complaining about it.

12points

Hans 6 years ago

And you can bet the ad agency made a high six-digit figure for this.

11points

Echo 6 years ago

I am reserving my thoughts until I see what Trump tweets first.

10points

Echo 6 years ago

For those who didn't realize it. This was a joke.

0points

Load More Replies...

Just a Purpler 6 years ago

The person who said they were "sick to the stomach" because of the change XD... Like what the frig? I wonder if they've even heard of stuff like the holocaust, or opened a newspaper before lol....

4points

Taryn Wallace 6 years ago

Amen!!!!

2points

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Petra Christovová 6 years ago

I must say that most of the ideas look better than the original new version.

3points

Franklin Dang 6 years ago

Just me or does the new logo look like 2 lanes turning into a brick wall?

2points

Yioryos Ninjitsu 6 years ago

finishing line*

0points

Load More Replies...

Panda 6 years ago

The new one does look very lazy. Vladimir Cocovic's version is my favourite of the fix-it ones, really great design.

2points

M. M 6 years ago

Cocovic's seems a little soft idk -- I like Jase Bloor's. But either way, I don't really care. There's no reason for people to get so upset over this.

2points

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Laura Sherman 6 years ago

Not Lazy. Practical.

0points

Bunzilla 6 years ago

I personally think that a mix between combination13's and bgerg0615's would have looked pretty cool. I feel like they were so close, but it looks like they missed a crucial design step- which is to tweak the chosen design. As it is right now, it doesn't really look like an F OR a 1. Which is kinda a problem.

-1point

Kenneth Therkildsen 6 years ago

I like combination13's suggestion. The notch on the I to turn it into a 1 made a nice difference. Also makes it more apparent that it's an F.

1point

6 years ago

I like the logos people presented

1point

Paul Osborne 6 years ago

Would have loved to hear the rationale behind the design

1point

gediz geduk 6 years ago

I think this design is fine, it's pointless to make such a fuss.

1point

Taryn Wallace 6 years ago

If the new formula 1 logo changing is the worst thing that has happened to you I️ am really truly happy for you. There are people with real problems that put this to shame

1point

Laura Sherman 6 years ago

The new logo is sleek and well thought out. There is use of negative space and it looks like a racing car to me. A lot of times Designers have to ask them selves how will it print? will it look the same whether it is in Black, White, or Colored. How will this print on merch? And the biggest question, how will this look at 16px by 16px. Gone are the days where logos are only being utilized on paper. This logo has to look good on every piece of media and to do that, they have to modify it and make it simple.

1point

Yioryos Ninjitsu 6 years ago

Ikr...people these days think they're experts on pretty much everything. Half of the ''corrections'' are bound to be out of style in less than a year, the other half are practically unusable (for the reasons you said +others). Making a logo is not just an aesthetic challenge, it requires research and development. The new logo obviously follows the 'new age' guidelines in a very clever way, design that is bound to stay in style for decades, a 'hidden' image within the logo, and usability in all media...Maybe leave some things to professionals guys..*they* actually know what they're doing!

2points

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Aurelia Grey 6 years ago

First thing when I saw new logo was that it'd look good on the side of a sneaker.

1point

Sally Laroche 6 years ago

I like the new logo but agree that the little tick on the 1 would've made it more readable. People will forget about it once the hype dies down

1point

Cody Achter 1 year ago

I wasn't into f1 when they made the change but I'm just here to say in 2023 that this logo is amazing the old one was cool with the use of negative space but felt outdated.

0points

Cody Achter 1 year ago

As someone who has been branding for 20 years this logo re-design is amazing and has aged even better with time

0points

Scarlet Ace 2 years ago

I kind like the simplicity of it. At the same time I miss seeing the old one in all its glory behind Michael Schumacher on the podium.

0points

TheFakeSteveRogers 2 years ago (edited)

Who else's Favourite Driver is Lewis Hamilton? Mine Is! But I like Max Verstappen too.

0points

Nico 6 years ago

I don't like any of the proposed designs. I like the new design. Simple, powerful, contemporary. You can read F1 and it looks like a piece of racetrack with a finish line.

0points

Alusair Alustriel 6 years ago

Apart from the fact this topic correspnds to recipents who should come here being absolutely bored... I don't like the new logo. Why change something that works? It was a world-wide known image, even for people, who don't follow races, like I don't. The new one is meh.

0points

Lola Volkova 6 years ago

I liked one from Vladimir Cocovic, his idea is a modernized version of a previous logo and it's perfectly readable.

0points

Autumn 6 years ago

The video kinda just made me weirded out.. but i kinda like the logo.. but why would they change such a iconic logo? Can't they keep the regular logo?

0points

BREAK YOUr perceptions 6 years ago

when then find in 6 months they change it again and this was all in elaborate scheme to get free marketing as well as free graphic design consolation.

0points

omas bioladen 6 years ago

Formula 1 should be dismantled.

0points

GlassOfWater 6 years ago

It looks kinda similar to Australia's V8 Supercars logo.

0points

Mixedupste 6 years ago

Why fix something that isn't broken!? F1 is slowly going down hill since Liberty Media took over. Firstly the Halo device then this?? Why not slow the cars down and tell them not to overtake!! Getting a joke!

-1point

Alia 6 years ago

They're comments are b******t and butt hurt, this design is awesome and fits the brand. Good job graphic design team OK

-2points

POST

Painting Puddles 6 years ago

While updating the logo with time makes sense, I'm surprised that it was changed so drastically. A logo is such a huge part of brand recognition...

13points

Hazel Waring 6 years ago

Oh god like it matters...

12points

Echo 6 years ago

You settle down now. It matters!

-2points

Load More Replies...

Hayley Lightcap 6 years ago

I like that some people actually contributed new logos instead of just complaining about it.

12points

Hans 6 years ago

And you can bet the ad agency made a high six-digit figure for this.

11points

Echo 6 years ago

I am reserving my thoughts until I see what Trump tweets first.

10points

Echo 6 years ago

For those who didn't realize it. This was a joke.

0points

Load More Replies...

Just a Purpler 6 years ago

The person who said they were "sick to the stomach" because of the change XD... Like what the frig? I wonder if they've even heard of stuff like the holocaust, or opened a newspaper before lol....

4points

Taryn Wallace 6 years ago

Amen!!!!

2points

Load More Replies...

Petra Christovová 6 years ago

I must say that most of the ideas look better than the original new version.

3points

Franklin Dang 6 years ago

Just me or does the new logo look like 2 lanes turning into a brick wall?

2points

Yioryos Ninjitsu 6 years ago

finishing line*

0points

Load More Replies...

Panda 6 years ago

The new one does look very lazy. Vladimir Cocovic's version is my favourite of the fix-it ones, really great design.

2points

M. M 6 years ago

Cocovic's seems a little soft idk -- I like Jase Bloor's. But either way, I don't really care. There's no reason for people to get so upset over this.

2points

Load More Replies...

Laura Sherman 6 years ago

Not Lazy. Practical.

0points

Bunzilla 6 years ago

-1point

Kenneth Therkildsen 6 years ago

I like combination13's suggestion. The notch on the I to turn it into a 1 made a nice difference. Also makes it more apparent that it's an F.

1point

6 years ago

I like the logos people presented

1point

Paul Osborne 6 years ago

Would have loved to hear the rationale behind the design

1point

gediz geduk 6 years ago

I think this design is fine, it's pointless to make such a fuss.

1point

Taryn Wallace 6 years ago

If the new formula 1 logo changing is the worst thing that has happened to you I️ am really truly happy for you. There are people with real problems that put this to shame

1point

Laura Sherman 6 years ago

1point

Yioryos Ninjitsu 6 years ago

2points

Load More Replies...

Aurelia Grey 6 years ago

First thing when I saw new logo was that it'd look good on the side of a sneaker.

1point

Sally Laroche 6 years ago

I like the new logo but agree that the little tick on the 1 would've made it more readable. People will forget about it once the hype dies down

1point

Cody Achter 1 year ago

I wasn't into f1 when they made the change but I'm just here to say in 2023 that this logo is amazing the old one was cool with the use of negative space but felt outdated.

0points

Cody Achter 1 year ago

As someone who has been branding for 20 years this logo re-design is amazing and has aged even better with time

0points

Scarlet Ace 2 years ago

I kind like the simplicity of it. At the same time I miss seeing the old one in all its glory behind Michael Schumacher on the podium.

0points

TheFakeSteveRogers 2 years ago (edited)

Who else's Favourite Driver is Lewis Hamilton? Mine Is! But I like Max Verstappen too.

0points

Nico 6 years ago

I don't like any of the proposed designs. I like the new design. Simple, powerful, contemporary. You can read F1 and it looks like a piece of racetrack with a finish line.

0points

Alusair Alustriel 6 years ago

0points

Lola Volkova 6 years ago

I liked one from Vladimir Cocovic, his idea is a modernized version of a previous logo and it's perfectly readable.

0points

Autumn 6 years ago

The video kinda just made me weirded out.. but i kinda like the logo.. but why would they change such a iconic logo? Can't they keep the regular logo?

0points

BREAK YOUr perceptions 6 years ago

when then find in 6 months they change it again and this was all in elaborate scheme to get free marketing as well as free graphic design consolation.

0points

omas bioladen 6 years ago

Formula 1 should be dismantled.

0points

GlassOfWater 6 years ago

It looks kinda similar to Australia's V8 Supercars logo.

0points

Mixedupste 6 years ago

-1point

Alia 6 years ago

They're comments are b******t and butt hurt, this design is awesome and fits the brand. Good job graphic design team OK

-2points

Related on Bored Panda

Formula 1 Changes Their 24-Year-Old Logo, Probably Doesn’t Expect Reaction Like This

Recognize this iconic logo? World-famous racing company Formula 1 has been using it since 1993

However, some shocking news was delivered to the Internet on Sunday after the Abu Dhabi Grand Prix

Meet the new F1 insignia, a collaborative project between Liberty Media, marketing director Ellie Norman and ad agency Wieden + Kennedy (video below)

As with the end of any era, some fans took it hard, and proceeded to mercilessly troll the fresh emblem

Others, however, embraced the change

F1’s own industry monitor even came forward to put it all in perspective, adding that ‘it could have been worse’

Designers and creators following the news decided to try their hand at ‘fixing’ the logo, and here’s how they did

Some even proposed entirely new ideas

Here’s an in-depth analysis by graphic designer and hand letterer Will Paterson

What do you think of the new logo? Will F1 cave to the demands of angry fans? Tell us below!

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