On his website, Ertan writes more about himself and his story: "I like to make a difference in perception. There are collages in anachronism, neo-dada, and surrealist styles in my works. I can say the main theme is pop art collages. I like to bring different objects together. And I like to combine unexpected things with the simplest and humorous language by blending my work with both emotional and humorous language. I can say I’m happy as long as I create. Other than that, I love creating special feelings that bring people together. I am happy to make many people from different countries feel the same thing."

"I’ve been in the advertisement industry for a long time. I started in this industry with graphic design, I have done fashion photoshoots by taking art director and photography education. After that, I changed sectors and worked as a creative director from 2007 until 2013 in one of the most important production companies of Turkey called MinT Production. In this period, I participated in movie and TV projects like Çocuklar Duymasın, Seksenler, Doksanlar, Dersimiz Atatürk. Then I changed the path of my life by founding my own creative agency."

"I was following many art movements on Instagram closely because of my job and also my personal interest. In time, when I found the chance to raise my head up from my workload and create my own designs, I started to share them on my account named @failunfailunmefailun."

"My starting point is the thought of 'Everything that attracts attention and makes one want to take a second look is special.' I like to make a difference in perception. I am interested in painting, Renaissance paintings in particular, and I like to put them together with modern times. But apart from this, I have satirical photo manipulation works and different experiments."

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