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Have you ever wondered how much of a logo’s essence can be captured with just a single line? French designer Stephane Leopold, co-founder of Loooop Studio, invites us to explore this concept in his latest project, One Line Famous Logos. Through his signature minimalist style, Leopold has reinterpreted 44 of the most recognizable logos in the world, crafting each one with a single, unbroken line.
This collection isn’t just about creating something visually striking—it’s a reflection on simplicity, storytelling, and the power of minimalism. “The process begins with intuition,” Leopold shares. “I sketch freely to grasp the main movements and features of each design. Then, I refine, slowly peeling back what isn’t essential. It’s a challenging yet deeply rewarding process.”
More info: Instagram | loooop.studio
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Loooop Studio’s work stands out not only for its creativity but for its ability to evoke a sense of playful nostalgia. “We all start drawing with lines as kids, long before we learn to write,” Leopold explains. “For me, this project is a way to reconnect with that joy and share it with others. It’s a playful dialogue between the design and the viewer, where the empty spaces are just as important as the lines.”
In today’s world of overstimulating visuals, where branding often leans on complexity and boldness to stand out, One Line Famous Logos takes the opposite approach. By reducing these globally recognized symbols to their purest form, Leopold offers a fresh perspective—both familiar and novel—inviting us to see simplicity not as a limitation but as an opportunity.
Loooop Studio is known for its collaborations with renowned brands like Nike, Google, and Louis Vuitton, and this project reinforces their reputation for pushing the limits of minimalist design. One Line Famous Logos is more than an artistic experiment; it’s an exploration of how less can truly communicate more.
Discover the full collection on Loooop Studio’s Behance or follow Stephane Leopold’s creative journey on Instagram.
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What do you think ?
Ron Man 2 hours ago
Did I miss the point to this? Someone took an existing logo and drew it with one line and that's something? I guess I don't get the point, because my reaction is, who cares? This is almost as bad as BP doing AI art. If you're reading this and you're the artist, go make original art. Don't redraw other people's art.
Ron Man 2 hours ago
Did I miss the point to this? Someone took an existing logo and drew it with one line and that's something? I guess I don't get the point, because my reaction is, who cares? This is almost as bad as BP doing AI art. If you're reading this and you're the artist, go make original art. Don't redraw other people's art.
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