Interesting how so many people remember the old logos better or end up mixing the old one with the newer ones. Shows how much effort it takes to rebrand a big company, how ingrained those old logos were in the first place, and how hard it is for people to adapt to changes in things they were used to. Here where I live there are some supermarket chains that changed names quite a few times in the last 30 years or so, and every time there are people who will go to the new stores, understand when you call them by the new name, but continue to call them by their old name for years.

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I think experiments like this are very useful to help designers create new logos and branding. Focus on what matters and spend less time on details that people might forget. If I was still teaching Design, I would show this to my students.

I would fail them all. And I'm an artist! (Hangs head in shame)

Bahaha the Pizza Hut logo for Domino's.

In 1977, apple was gay

Wow! This is an amazing research. I think somebody should try this in India. Suggestion for the logo: 1. Tata 2. SBI 3. Airtel 4. Wipro 5. HDFC 6. Parle 7. IRTCT 8. Flipkart 9. Google 10. Saavn Hahaha... This would be fun! Stainless Steel 316L Pipes & Tubes SS 316L Pipes & Tubes

The Pizza Hut logo for dominos has to be a troll :)

I think this highlights the difference between recognising a brand (like Starbucks new logo) and remembering the details.

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Hm... Does a logo really have to memorable? I tend to think most want it to be recognisable, rather then memorable. I can remember what a cerain logo looks like but it doesn't matter if I can remember the adidas logo when it gets lost in a sea of other logos that use 3 stripes (I'm not saying it actually does, I just needed an example). A logos purpose is association. If I would come out of the jungle and saw the adidas logo for the first time I would have no clue what it stands for or what the brand is about. But the brand behind it is sooooo good that we associate the logo with it and it makes it instantly recognisable. I'm rambilng a bit so my thoughts are all over the place, I may have phrased some things a bit weird :P.

hahahhaa, all those sitting dragons in the Starbucks logo!!!!

The starbucks logo is the hardest one to draw in my opinion

Apparently our collective visual memory is horrible!

4 stripes for Adi? =DDD

Now I know that I have no memory. I was content at not being able to remember these logos UNTIL I saw what others, even the "bad" ones, could do. I might as well shoot myself.

I don't think I'd have gotten a "good drawing" on any of them except for maybe target

I liked some of the logos people got wrong. I think they would work so well! Like the domino's one what it's 2 triangles (red and blue), among others.

I thought these were pretty funny, many that were represented looked like they were done by children , not adults 20-70. Mine would have been paired with the kindergarten crowd.

apolle pls

Well i saw the results but didn't see how hilarious it was...