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Over 150 People Tried To Draw 10 Famous Logos From Memory, And The Results Are Hilarious

Companies spend millions to earn a tiny space in our heads that would help instantly recognize their brand logo design. But how well do you think that money is actually spent? To find out a custom signage firm Signs.com has conducted a fascinating memory test, asking 156 Americans between the ages of 20 and 70, to draw 10 famous logos as accurately as possible. The only trick was that they have to do it without any visual aids, simply from their recollections.

The results are waiting for you below, and be ready to be at least a little bit surprised at how the image of these famous brand logos vary from person to person. Despite the differences, most participants did manage to get the color palettes right, which shows the importance of the right color combo for a memorable logo.

A fact also pinpointed by Karen Haller, a leading authority on color psychology, who had this to say while talking about using color in branding: “People have an emotional connection with color first. Then we take in the shapes, the logo, and we read the words,” says Haller. “If we sense a mismatch, it’s the color we don’t believe, despite the beautifully crafted words.”

Scroll down to check what logo ideas these people had!

More info: Signs.com (h/t: demilked)

Apple Logo

Adidas Logo

Burger King Logo

Starbucks Logo

Ikea Logo

Domino’s Pizza Logo

Foot Locker Logo

Target Logo

7-Eleven Logo

Walmart Logo

Here are some statistics on which logos are the easiest to remember:

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In cahoots with the secret orde... With nobody. In cahoots with nobody.

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In cahoots with the secret orde... With nobody. In cahoots with nobody.

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What do you think ?

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Rafaella Bueno 7 years ago

Interesting how so many people remember the old logos better or end up mixing the old one with the newer ones. Shows how much effort it takes to rebrand a big company, how ingrained those old logos were in the first place, and how hard it is for people to adapt to changes in things they were used to. Here where I live there are some supermarket chains that changed names quite a few times in the last 30 years or so, and every time there are people who will go to the new stores, understand when you call them by the new name, but continue to call them by their old name for years.

34points

Eva Tóthová 7 years ago

we have the same thing. there are like "orientation points" (used-to-be significant restaurants or shops) that have been rebranded countless times, and people still call them by the name used 30+ yrs ago :D i find it nice and in some way calming or reassuring <3

9points

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Neeraj Jha 7 years ago

Starbucks need to work on Marketing.

11points

Rafaella Bueno 7 years ago

I think they got a low percentage just because their logo is too complicated for most people to be able to draw without reference. Most of the drawings show that people do know what the logo looks like but have no idea how to draw it.

37points

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