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This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

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I created a fake ad campaign mixing the codes of advertising and the clichés of the pessimistic end-of-the-world annunciators with a good dose of black humor. Ironic, offbeat, and striking, this series of fake, funny posters make us challenge our certainties and forces us to look with honesty at our way of life and consuming habits.

In a world ruled by unbridled capitalism, and invaded by pervasive print ads, greenwashing and climate skeptics, this project also questions our passivity facing the major crisis threatening our planet and our dystopian life.

These clever ads can also be summarized in a few words: We’re screwed anyway, so why not?

More info: parseerror.ufunk.net | behance.net

This post may include affiliate links.

#1

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

21points

Tena Haramustek 6 years ago

This photo was shot in Croatia in city of Zagreb! I'm so thrilled to see it here.

1point

RELATED:

#2

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

18points

Daria B 6 years ago

Finally, peace at last!

3points

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#3

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

17points

Night Owl 6 years ago

Ok, this one made me chuckle

3points

#4

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

17points

Wil Vanderheijden 6 years ago

Since this is in France: French cars don't need air-con. If it's too hot they won't start.

2points

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#5

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

16points

#6

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

15points

BusLady 6 years ago

Where is the end of the World, anyway? It's a globe.

3points

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#7

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

15points

Wil Vanderheijden 6 years ago

Even your neighbour doesn't care about your new car. Especially if it's French. That'll be a rustbucket in one year.

1point

#8

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

14points

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#9

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

13points

BusLady 6 years ago

And we do! And we do! And we do! And we do!

2points

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#10

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

12points

#11

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

9points

BusLady 6 years ago

So leave something behind that makes a difference.

4points

#12

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

7points

#13

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

7points

BusLady 6 years ago

Sometimes because it's cheaper.

2points

#14

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

7points

#15

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

5points

BusLady 6 years ago

Unfortunately, some people don't have Air-Con. Or cars.

0points

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#16

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

5points

Kenny Kulbiski 6 years ago

Okay, this is getting a little redundant.

1point

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#17

This Pessimistic Advertising Campaign Will Make You Think About The Way We Live

Final score:

5points

Ben Smith 6 years ago

This comment has been deleted.

0points

French artist and designer based in Marseille

French artist and designer based in Marseille

What do you think ?

Ben Smith 6 years ago

Repetitious and boring.

7points

Monika Soffronow 6 years ago

That's OK, it just didn't rhyme with your sense of humour. I found a few of them really very laugh out loud good, and if shock therapy is what it takes to make some people stop and think about the consequences of unbridled consumerism, so be it. With the path the nincompoop presently occupying the highest office of the USA has opted for, "opening up" National Parks, nonsense beliefs about "clean coal" etc, etc, etc. Now THAT is repetitious and boring for you - and scary as hell, because the consequences to come are absofuckinlutely terrifying!

0points

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Wil Vanderheijden 6 years ago

Whatever the "artist" claims his motivation or message is, I think he has a more sinistre agenda here. Picture #3 looks to be at a metro station where his pessimistic messages could push a depressed person to jump. This is not art, nor is it a statement. It's just testing if he can drive someone to commit suidide and get away with it.

6points

Starlight 6 years ago

Stop mocking climate change! Climate change is a real problem! Things like this really p**s me off, the world has given you life and this is how you treat it? Honestly please stop pretending climate change isn't real or isn't something you need to worry about, because climate change is an alarmingly real issue that needs to be addressed

2points

Ben Smith 6 years ago

What you mean is the human component of climate change needs to be addressed. The earth has gone through countless cycles of warming and cooling that humans have had nothing to do with.

0points

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Ben Smith 6 years ago

Repetitious and boring.

7points

Monika Soffronow 6 years ago

That's OK, it just didn't rhyme with your sense of humour. I found a few of them really very laugh out loud good, and if shock therapy is what it takes to make some people stop and think about the consequences of unbridled consumerism, so be it. With the path the nincompoop presently occupying the highest office of the USA has opted for, "opening up" National Parks, nonsense beliefs about "clean coal" etc, etc, etc. Now THAT is repetitious and boring for you - and scary as hell, because the consequences to come are absofuckinlutely terrifying!

0points

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Wil Vanderheijden 6 years ago

Whatever the "artist" claims his motivation or message is, I think he has a more sinistre agenda here. Picture #3 looks to be at a metro station where his pessimistic messages could push a depressed person to jump. This is not art, nor is it a statement. It's just testing if he can drive someone to commit suidide and get away with it.

6points

Starlight 6 years ago

Stop mocking climate change! Climate change is a real problem! Things like this really p**s me off, the world has given you life and this is how you treat it? Honestly please stop pretending climate change isn't real or isn't something you need to worry about, because climate change is an alarmingly real issue that needs to be addressed

2points

Ben Smith 6 years ago

What you mean is the human component of climate change needs to be addressed. The earth has gone through countless cycles of warming and cooling that humans have had nothing to do with.

0points

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