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In general, people tend to have a negative opinion about dog shelters, for various reasons. When it comes to getting a dog, they usually prefer a purebred breeder or a pet store instead of adopting one. This leads to overcrowded shelters, which are constantly fighting for funding.
Knowing they can’t rely on people’s voluntary donations alone, K9Friends decided to let their most important assets earn these donations in style, by starring in commercials. The Dubai-based dog shelter became a canine talent agency, where each dog available for casting has its own professional look book.
More info: k9friends.com
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