The creators behind "Cats of Brutalism" previously shared with Bored Panda that their initial goal was to create an Instagram page that could promote the preservation of brutalism. "Rather than being politically driven, we thought adding humor, such as the photoshopping of cats, could still be used to promote brutalism in a fun and light-hearted way."

The first post that the group created was the Earl W. Brydges Public Library in Niagara Falls, New York (1968-1974), designed by American architect Paul Rudolph (1918-1997). As the students looked more into the style of brutalism they identified the style to be under-represented. So they came up with a goal to create a discussion on brutalist structures. "We believed the two contrasting subjects, super-scaled cats playing/interacting with it, can bring two communities together, cat lovers and architecture lovers, to educate and genuinely entertain viewers," one of the founders shared.

For this project, the group began experimenting with cats up for adoption and brutalist buildings in need of attention, "bridging two subjects that need awareness".

"We like that brutalist architecture has versatility when it comes to its design and can be found as a neighboring style in one's country," Madelaine shared.

Started as a group project, now "Cats of Brutalism" has 115k followers on Instagram. "We never thought our project would have exploded the way it did and are appreciative towards the growing community it has formed each day."