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Slogans and logos are a tool to make the brand more memorable. But sometimes (or very often, as some think) they don't actually represent the real image of the brand; consumers often see the side that the brand wants them to see.

So the users of Design Crowd, a platform for photo editors, took the challenge of remaking the logos and slogans so that they would be a little closer to reality. And hence they remade the names, slogans and logos in a satirical manner. While some of them are dead on, and some a little bit off the mark, they show an alternative, more honest side of marketing which we wouldn't normally see.

More info: designcrowd.com

If you don't know what Design Crowd is, here's what they had to say about themselves online: "Our mission is to help businesses find the best design in the world, faster, and at a price that fits their budget. We also want to give designers the chance to earn money for their creative skills."

"Perfect for custom graphic, logo, web and print design. DesignCrowd is an online creative marketplace that helps start-ups, businesses and entrepreneurs connect with a global network of designers. DesignCrowd also owns and manages BrandCrowd, an online logo maker." So if you're ever searching for a designer to make you a logo, website, or anything similar, go to DesignCrowd's website and see what they have to offer. And If you're a designer yourself, maybe you'll find some new career opportunities."

#2

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

ThreeProngs Report

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Rens
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

The staff at Starbucks in Victoria bus station in London were very kind to me when I had to spend a night, homeless, at the bus station.

Danieletc
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

One of four Starbucks riffs I've seen here. I'd bet money all the Photoshoppers that posted went there the past week.

Tres D
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

A couple years ago venti latte was $4.05. Ok, then it went to $4.10. The other day it was $5.10. That was my last Starbucks drink ever!

Tami
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

If you want just a decent cup of drip coffee, try McDonalds. They serve a pretty good brew with consistent quality. Many stores sell any size for $1, and their large is a whole lotta java.

RoseTheMad
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

in the Uk we have "Costa"... "Costalot" coffee but gdi they do these fruit freezey things in summer (not coffee, like a slushee but better) and they are so refreshing >.>

Aisling Raye
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

My friends and I used to call it "4bux" then "5bux" and I haven't been there in years so I'm assuming it's rounding at least "6bux" now.

Linda HS
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Sound tight, but I have a better one: “almost all the time wrong name coffee”

sylvantic
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

i got a tea today. it cost me 10 dollars (with tax and tips) for a SINGLE REGULARLY SIZED TEA. say what you want about Starbucks but they're cheaper than that.

Sur Mer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Their coffee isn't that great, but they always have pretty mugs. :)

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They've also told how long they've been doing these kinds of challenges: "DesignCrowd acquired a website Worth1000.com back in 2014. Contests like these have been running on Worth1000 for many years. They've now been ported to DesignCrowd. So, since at least 2014 on our platform and longer on Worth1000." They shared that they have many contests on their website and their community is quite big, getting from 20 to 60 entries per contest.

#4

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

katieanne Report

Design Crowd does these contests all just for their community: "We call these contests 'community contests.' These are inspired, run, and entered purely by our community of designers."

#6

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

beanfarmer Report

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D K
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

To my surprise I did see they had one full hour of music videos on this morning.

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"DesignCrowd is a graphic design marketplace where people looking for custom design (logos, business cards, print design, etc.) can get access to our global community of designers."

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Their mission "is to help businesses find the best design in the world, faster, and at a price that fits their budget. We also want to give designers the chance to earn money for their creative skills."

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#9

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

GeshaR Report

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James016
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

1) we are awaiting your package. 2) your package fell into the void. 3) we delivered your package but won’t say where.

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However, the contest winners don't get paid, and the main reason for doing them is just for fun. "These contests are not usually paid in any way (though we do periodically run paid community contests such as this one). These contests are simply to show off your creativity. There is a small degree of gamification whereby designers can win points."

"Hope you enjoy the creativity from our designers. If you want to see more, head over to the community pages on DesignCrowd."

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If you've never seen our posts of Design Crowd contests, you can check them out here herehereherehere, and here.

#13

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

surlistyc Report

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Earl Grey
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

For when you want to ride off into the sunset…

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#14

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

pedroe562 Report

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BetweenTheCracks
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Well, okay... but there are multiple names for boobies. Bet you can't think of at least one other one while looking at this logo

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#17

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

Casser Report

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Mazer
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

When you have to stay up and function. Commercial fishermen in Alaska go through tons of the stuff each run

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#20

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

huatch Report

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Bacon beary
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Please tell me I wasn't the only one who thought the coffee was a bug when I was younger😅

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#24

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

huatch Report

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Robert T
Community Member
3 years ago (edited) DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Already known as Micro$oft, Microsod, Windoze, Windosn't etc. etc.

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#27

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

akentuckian Report

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Hime
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

I've heard economy guys refer to Walmart as "the welfare kings" of America because so many of Walmart employees are on state welfare/WIC. And yeah, sometimes they do pay above minimum wage but only like.50 or .25 cents more but they keep your hours below 40 so you don't qualify for benefits because you are not "a full-time employee". So they suck no matter what.

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#39

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

kaiser77 Report

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Ray Martin
Community Member
3 years ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

Murder King? Am I being dense in not understanding this, or is it just some PETA/vegan bullshit?

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#40

Digital Artists Challenged Themselves To Change Product Logos By Making Them Honest

amayes Report

Note: this post originally had 80 images. It’s been shortened to the top 40 images based on user votes.