Breaking up with someone isn't easy, even if you believe it's for the best. Worse yet, it takes ages to explain what happens when we want to pour our hearts out to a trusted confidant, with certain aspects of the story often requiring a plot of their own. Seriously, just think of the number of memes our friends could scroll through instead of listening to our yapping.

However, we live in an age in which the internet finds a way to reduce everything to the smallest digestible portion, and this is no exception — a trend has emerged on social media that invites people to describe their exes by comparing them to brands. So, we took a look at the most popular platforms and hand-picked the funniest entries we could find. Continue scrolling to check them out, and don't miss the conversation we had with psychotherapist and executive coach Moshe Ratson!

This post may include affiliate links.

#1

Cozy living room with TV showing "Sneakerheads," shoes stacked with lights, and a neon cactus lamp; exes as brands theme. Netflix cuz I shared him with 5 other girls and I am the only one paying

bentellect , Alin Surdu/Unsplash (not the actual photo) Report

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    #2

    Person in a yellow shirt at a desk, symbolizing honesty in relationships for viral branding. IKEA... because every time I'd just go home and do it myself

    bentellect , Max Titov/Unsplash (not the actual photo) Report

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    #3

    Two people sitting on stairs, deep in conversation, resembling a branded moment between honest exes. Twitter because he is now my X

    bentellect , Gabriel Ponton/Unsplash (not the actual photo) Report

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    #4

    A couple sitting on a bed, depicting a tense conversation, relating to exes being compared to brands. Tommy Hilfiger cause Hilfiger out a way to lie about anything

    bentellect , Getty Images/Unsplash (not the actual photo) Report

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    #5

    A man in a white shirt sitting outdoors, covering his face, conveying a brutally honest reaction. Forever 21, cuz its not like he is growing up

    seraahr , Marisa Harris/Unsplash (not the actual photo) Report

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    #6

    Person considering a jacket with a discount tag in a clothing store, symbolizing brands and honest evaluations. Ross, cause I settled for less

    bentellect , Andrej Lišakov/Unsplash (not the actual photo) Report

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    #7

    Man in striped shirt raising hand in front of his face, standing outdoors. Hello Kitty cuz he said hello to every kitty

    bentellect , Fellipe Ditadi/Unsplash (not the actual photo) Report

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    #8

    Young man with curly hair and a hat smiling, representing the concept of honest self-expression. Banana Republic... Because his banana was really public

    lillgoofball , ian dooley/Unsplash (not the actual photo) Report

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    #9

    Man smiling in car, embodying the concept of turning exes into brands. Uber: same ride, new passanger every night

    momo_siima , Getty Images/Unsplash (not the actual photo) Report

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    #10

    C*****d cup with red pattern on a wooden table, symbolizing brutally honest reflections on past relationships. Temu. Looks okay on the surface, but cheap and easily broken

    General-Macaroon-337 , alessandrozocc/Envato (not the actual photo) Report

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    #11

    A new iPhone with its box and AirPods, symbolizing brutally honest branding. Apple: always updated but somehow never changed

    bentellect , Drew Coffman/Unsplash (not the actual photo) Report

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    #12

    Empty McDonald's fries box on asphalt, symbolizing ex turned brand in a viral thread. McDonald's "Cheap, greasy, and always open for the next customer."

    trying4me2 , Lucas van Oort/Unsplash (not the actual photo) Report

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    #13

    Man wearing a mask in a grocery aisle, holding a basket, symbolizing turning exes into brands. Walmart. Everyone's been in it

    bentellect , Atoms/Unsplash (not the actual photo) Report

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    #14

    A woman looking pensive, resting her chin on her hands; reflecting on brutally honest relationships. Superdry cause honey, I was

    bentellect , engin akyurt/Unsplash (not the actual photo) Report

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    #15

    A couple kissing by a tree in autumn, embracing love and emotion, with a focus on honest relationships. Duracell "Kept going… and going… and going… with my best friend."

    trying4me2 , Jayson Hinrichsen/Unsplash (not the actual photo) Report

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    #16

    Man in red shirt folding clothes, representing brutally honest people in a viral discussion. Make A Wish because I was doing charity work

    bentellect , Getty Images/Unsplash (not the actual photo) Report

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    #17

    Crumpled receipts scattered, symbolizing brutally honest feedback on brands in a viral discussion thread. CVS cuz I have hella receipts

    bentellect , soap so/Unsplash (not the actual photo) Report

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    #18

    Person holding finger to lips, signaling silence, in a moody black and white setting. Victoria Secret cause Victoria is his secret

    bentellect , Kristina Flour/Unsplash (not the actual photo) Report

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    #19

    A couple sitting on steps with a heart-shaped balloon, symbolizing romance, while surrounded by urban scenery and red roses. Lush, experts in love bombs

    Andromeda_Willow , rant Khachatryan/Unsplash (not the actual photo) Report

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    #20

    Colorful, vibrant jacket reminiscent of retro fashion, hung on a wall, evokes branded nostalgia. Shein, looked better in photos

    Kenz , Girl with red hat/Unsplash (not the actual photo) Report

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    #21

    A hand holding several US dollar bills, symbolizing honest valuation in branding. Dollar general because he didn't have a dollar in general

    bentellect , Jp Valery/Unsplash (not the actual photo) Report

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    #22

    Woman browsing clothes in a store, surrounded by colorful outfits and holding a large maroon tote bag. Brand? Baby, he was thrift

    bentellect , Kateryna Hliznitsova/Unsplash (not the actual photo) Report

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    #23

    A man with a full beard and intense expression, representing honest exes turned into brands in a viral thread. Build a bear. I built that man

    bentellect , A.C./Unsplash (not the actual photo) Report

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    #24

    Person leaning against a wall at night, using a phone. Wi-fi always searching for other networks

    terri33management , laura kelly/Unsplash (not the actual photo) Report

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    #25

    Person sitting pensively on stairs, embodying the theme of brutally honest reflections on relationships. Airbnb, promises warmth and a place to stay, but you always feel like a temporary guest.

    nochancess , Pablo Merchán Montes/Unsplash (not the actual (photo) Report

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    #26

    Person in a pink and blue striped shirt making a playful expression in front of graffiti, fitting the "brutally honest" theme. Toys”R”Us cause he played too many games

    __stay__woke_ , o Ogunseinde/Unsplash (not the actual photo) Report

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    See Also on Bored Panda
    #27

    A man in a kitchen looking pained, wearing a white t-shirt, representing emotional honesty and heartbreak. Taco Bell. Delicious regret

    streamstroller , Getty Images/Unsplash (not the actual photo) Report

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    #28

    A couple kissing passionately in front of a moving train, illustrating brutally honest relationships. Nike

    Just do it with anyone. Literally.

    zenos1989 , Ilya Shishikhin/Unsplash (not the actual photo) Report

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    #29

    Smartphone screen displaying signal bar and control icons. Bluetooth because connected to any device which are on

    pochi discount , Brett Jordan/Unsplash (not the actual photo) Report

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