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Breaking up with someone isn't easy, even if you believe it's for the best. Worse yet, it takes ages to explain what happens when we want to pour our hearts out to a trusted confidant, with certain aspects of the story often requiring a plot of their own. Seriously, just think of the number of memes our friends could scroll through instead of listening to our yapping.

However, we live in an age in which the internet finds a way to reduce everything to the smallest digestible portion, and this is no exception — a trend has emerged on social media that invites people to describe their exes by comparing them to brands. So, we took a look at the most popular platforms and hand-picked the funniest entries we could find. Continue scrolling to check them out, and don't miss the conversation we had with psychotherapist and executive coach Moshe Ratson!

"The key to a civil breakup is rooted in two core principles: personal responsibility (avoiding blame or victimization) and compassionate respect," Moshe Ratson, MBA, MFT, a psychotherapist and executive coach from NYC, told Bored Panda.

Ratson specializes in personal and professional development, anger management, emotional intelligence, infidelity issues, and couples and marriage therapy, and said that when people are getting ready to end things, they should approach the conversation with honesty, empathy, and clarity.

"[This] allows both partners to express feelings openly and respectfully. By acknowledging the relationship's value and accepting that pain is natural—but suffering optional—you foster emotional maturity, reduce resentment, and create space for genuine closure."

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    However, we sometimes end our relationships in ways that make the experience messier than it could be. Ratson, author of the book Anger Is Your Compass: Harness the Wisdom of Anger and Transform Your Life, said, "A breakup becomes more difficult than necessary when couples engage in blame, defensiveness, or avoid taking personal responsibility for their own feelings and choices.

    "Additional complications arise from poor communication, unresolved resentments, denial of emotions, or attempts to avoid discomfort. When partners lack empathy, self-awareness, and emotional maturity, they prolong suffering, complicate closure, and deepen pain beyond what is inevitable," the psychotherapist added.

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    Of course, we all process our emotions differently. But for many, the healing also includes a lot of cleaning—physical and, even more so, digital.

    A YouGov survey found that immediately after a breakup, people change the account passwords that their ex might have access to (45%), return the ex's possessions (44%), unfollow their ex on social media (25%), delete all photos from social media that include them with their ex (25%), and update their relationship status on social media (25%).

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    44% of respondents said they are not friends with any of their exes, 37% said they are friends with some, and 17% said they are friends with all of them.

    However, we need to be careful or at least stay mindful of our feelings even when we think all we want is just one more night for old times' sake.

    "While there's no one-size-fits-all answer, hooking up with an ex after a breakup typically complicates emotional boundaries and delays healing," Ratson explained. "Though it may offer short-term comfort, it often reignites unresolved feelings, creates confusion, and prolongs emotional attachment.

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    "For it to be constructive, both individuals must genuinely agree on clear boundaries and expectations, free from hidden motives. Ultimately, I advise my clients to carefully consider whether their actions align with their long-term well-being and relationship goals," he said.

    Maybe sometimes sharing a silly joke on the internet is all you need.

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    #13

    Empty McDonald's fry carton on asphalt, symbolizing an ex as a brand. McDonald's "Cheap, greasy, and always open for the next customer."

    trying4me2 , Lucas van Oort/Unsplash (not the actual photo) Report

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    Serial pacifist
    Community Member
    3 days ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    I thought it was gonna go in the direction of billions and billions served.

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    #16

    A couple sharing a kiss outdoors, illustrating a romantic brand-like connection. Duracell "Kept going… and going… and going… with my best friend."

    trying4me2 , Jayson Hinrichsen/Unsplash (not the actual photo) Report

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    tom (bat/man)
    Community Member
    3 days ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    We called her Gillette, 'cause she was the best a man could get

    #18

    Crumpled receipts scattered, symbolic of describing an ex as a complex brand experience. CVS cuz I have hella receipts

    bentellect , soap so/Unsplash (not the actual photo) Report

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    Pittsburgh rare
    Community Member
    3 days ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Hahahaha, so do l. I started collecting them when I realised he was a pathological liar.

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    #21

    30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread Shein, looked better in photos

    Kenz , Girl with red hat/Unsplash (not the actual photo) Report

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    #22

    "Hand holding several US dollar bills, symbolizing wealth, against a plain background." Dollar general because he didn't have a dollar in general

    bentellect , Jp Valery/Unsplash (not the actual photo) Report

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    #26

    A person sitting on gray stairs, emphasizing the concept of describing ex-partners as a brand. Airbnb, promises warmth and a place to stay, but you always feel like a temporary guest.

    nochancess , Pablo Merchán Montes/Unsplash (not the actual (photo) Report

    #27

    30 Brutally Honest People Turn Their Exes Into Brands In Viral Thread Toys”R”Us cause he played too many games

    __stay__woke_ , o Ogunseinde/Unsplash (not the actual photo) Report

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    #28

    Man in a kitchen holding his head, expressing stress while contemplating his ex as a brand. Taco Bell. Delicious regret

    streamstroller , Getty Images/Unsplash (not the actual photo) Report

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    tom (bat/man)
    Community Member
    3 days ago DotsCreated by potrace 1.15, written by Peter Selinger 2001-2017

    Sorry, but went on holiday to a country that has taco bell from a country that doesn't have taco bell...disappointed to say the least

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    #31

    Maserati, everybody thinks they’re great and all but in the end they’re unreliable.

    PuzzledOutOfMyMind Report

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    #32

    H&M bc he loved her AND me

    Imaan Report

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    #34

    McDonald’s…because Big Mac had a little nugget

    cajungoddess86 Report

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    #35

    Balenciaga – Overhyped, expensive, and makes everything about itself, even when it’s absurd

    rrgow Report

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    #36

    Hands holding a deck of Uno cards, capturing a fun and strategic brand moment. Uno: she makes up her own rules

    Meres-eat-oats , Adam Mills/Unsplash (not the actual photo) Report

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    #37

    Range Rover - Looks the part but eventually it's gonna let you down

    ConnectionFormer1059 Report

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    #38

    Verizon "Used to be reliable, but now just drops me randomly."

    trying4me2 Report

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    #39

    Brand? Just a "made in China"

    momo_siima Report

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    #40

    MAC (Many Affairs Certified)-Looks premium, but every girl has a piece of him

    momo_siima Report

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    #41

    Man in a green shirt on a balcony, overlooking a colorful hillside town, embodying the concept of "ex as a brand." Airbnb: "Belong Anywhere" just not with me

    momo_siima , Sandra Kaas/Unsplash (not the actual photo) Report

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    #42

    Red Bull – Gave you wings… then crashed you into a wall.

    agitated-Football802 Report

    #44

    Amazon cause he's been with every girl from A-Z

    nadabadraa Report

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    #45

    Monopoly cheaters edition

    Difficult_Road_6634 Report

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    #47

    Nike, cause when he broke up with me he didn’t give any explanation, he just did it

    shaken_thesaurus Report

    #48

    Taco bell - have the sh*ts after

    dantheman28888 Report

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    #49

    h&m, looks promising but its all just polyester, no authenticity at all

    cynical-at-best Report

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    #50

    Minimalist-I think the name says it all

    momo_siima Report

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