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Deceptively Simple Paulig Ads Take You On A Coffee Tour Of The World

Paulig’s City coffees capture the essence of the cities in the most minimalistic and Nordic way possible. Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig – Café Havana, Café Barcelona, Café Parisien, Café Sydney. The result is funny, polished and as iconic as the landmarks themselves.

Can a simple cup of coffee evoke some of the world’s most recognizable monuments? As it turns out, the answer is yes.

Paulig is an over 140-year old Finland-based company known for its range of exotic coffees, available in the Finnish, Lithuanian, Latvian, Estonian and Russian markets.