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Dad Asks Daughter How To Be An Influencer, Says “Pssh, I Could Do That” And Gains 333K Followers (Update: Turns Out It Was An Ad)
Update: Turns out, it was just a clever ad campaign. Scroll down for the update.
Unfollow everyone on Instagram. This is the only account you’re gonna need to get your daily dose of awesome. To paraphrase one of his admirers, he is everything one can be: strong, funny, and looks great in yellow. Instagram influencer Omar from Austin, Texas has been taking over Instagram like a tornado. Even though he only recently found out what influencing actually is.
More info: Instagram
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Even though this construction worker just found out what influencing actually is, he’s already nailing it
Image credits: barbzlovescarbs
Not so long ago, Omar asked his daughter what it means to be a social media influencer. “Pssh, I could do that,” was his response after she explained. Soon after, he created the Instagram account @justaconstructionguy and started posting carefully curated snapshots of his daily life. Omar posted his first Instagram photo on May 4, 2019 and as of this article, roughly a month later, this cool dad already has over 333,000 followers.
Image credits: justaconstructionguy
Omar posted his first picture on May 4, 2019 and as of this article, roughly a month later, he already has over 333,000 followers
Image credits: justaconstructionguy
Image credits: justaconstructionguy
Roughly a decade ago, the influencer marketing arena was limited to top-tier celebrities and a few dedicated bloggers. As Taylor Lorenz pointed out on the Atlantic, at first, Instagrammers were after a very particular look: bright walls, artfully arranged lattes, and avocado toast, all with that carefully staged, color-corrected, glossy-looking aesthetic. Now, however, the platform has grown to more than 1 billion monthly users and the rules have changed.
Image credits: justaconstructionguy
Image credits: justaconstructionguy
Image credits: justaconstructionguy
While Millennial influencers dragged around DSLR cameras and mastered the art of photo editing to get the perfect shot, the generation that came after largely post directly from their mobile phones
“Previously, influencers used to say, ‘Oh, that’s not on brand,’ or only post things shot in a certain light or with a commonality,” Lynsey Eaton, a co-founder of the influencer-marketing agency Estate Five said. “For the younger generation, those rules don’t apply at all.”
Image credits: justaconstructionguy
Image credits: justaconstructionguy
Take Reese Blutstein for example. This 22-year-old influencer has amassed more than 238,000 followers in just over a year by posting unfiltered pictures of herself in quirky outfits. She doesn’t even worry about posting almost the exact same photo twice in a row, something first-wave influencers would hiss at. “I’m not afraid to over-post. I don’t think, Oh, will this mess up how my feed looks,” she said. “I don’t think too much about it. If I like an image, I just post it.”
Image credits: justaconstructionguy
Image credits: justaconstructionguy
And this looks like the direction where the whole market is heading. Anything that feels staged is a lot more undesirable than it was just a few years ago. This also explains the huge increase of the Instagram vs. Reality photos that we’ve been seeing lately. Omar’s feed, even the entire reason why he created his account in the first place, really highlights these trends.
Image credits: justaconstructionguy
Image credits: justaconstructionguy
Image credits: justaconstructionguy
People had a lot to say about influencer Omar’s influencing
Update: It’s just a marketing trick
Unfortunately, this whole thing was entirely staged. Omar, the smiling construction worker and an awesome dad with his DIY approach to becoming an influencer was nothing but a cleverly executed marketing campaign. But for what product? Coffee, of course. Judging from his photos, Omar’s love for coffee really starts catching your eye. Because of its aim – to advertise Cuvée Coffee, a coffee brand that, unsurprisingly, Omar is supposed to be a huge fan of.
What do you think ?
Shireen 5 years ago
Omar looks like he's very comfortable in his own skin and he's being himself; which is why he's grown so much, he's being genuine and his pictures are funny as well. Some "influencers" try too hard and 'fake it until they make it' on Instagram, it's nice to see someone genuine for a change!
ZombieGirl5591 5 years ago
I just found out this is fake...it was created by an ad agency to sell coffee
Shireen 5 years ago
Omar looks like he's very comfortable in his own skin and he's being himself; which is why he's grown so much, he's being genuine and his pictures are funny as well. Some "influencers" try too hard and 'fake it until they make it' on Instagram, it's nice to see someone genuine for a change!
ZombieGirl5591 5 years ago
I just found out this is fake...it was created by an ad agency to sell coffee
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