Wholesomeness is a relatively new trend on the internet that is progressive, fashionable and spreads feel-good feelings. Previously, the internet was perceived as one hell of an infinite, often shady (if you press on where you shouldn’t) place where everyone would do, post, comment, and insult whatever as long as they were in the comfort of their homes.

But this new wave of wholesomeness that emerged some time around 2016 has provided people with little pockets of positivity and good vibes, something that wasn’t really there before. First, it was on Twitter and Tumblr, then the wholesome memes, posts and pics followed. The wholesome content started advocating things like self-respect, hard work, active listening, healthy relationships, and balanced diets.

Wholesome content today serves as something that ‘fluff pieces’ do for TV news. Essentially, they give us a break, a reset from the tiring flow of bad news that we have had in recent years. And it all makes sense: people crave good things, they look for assurance that after all, in the end, we are all deep down good people, willing to work together for the benefit of all. Wholesome posts are a perfect switch that immediately takes you to a better, brighter place.